3. O impacto da tecnologia provocou transformações
profundas nos modos de estar, viver e pensar.
4. "The medium, or process, of our time - electric technology is reshaping and
restructuring patterns of social interdependence and every aspect of our personal life.
It is forcing us to reconsider and re-evaluate practically every thought, every action,
and every institution formerly taken for granted.
Everything is changing: you, your family, your education, your neighborhood, your job,
your government, your relation to "the others. And they're changing dramatically."
Marshall McLuhan, The Medium is The Massage
5. Os desafios do mundo globalizado não são respondidos pelas
abordagens clássicas.
A era industrial chega ao seu ocaso.
Nasce a sociedade do conhecimento.
6. A sociedade do conhecimento requer
novas competências, formas de pensar e
de agir.
8. Vivem mergulhados em ambientes
mediatizados.
Vivem mergulhados em ambientes
mediatizados.
9. Ligam-se, partilham, manipulam fluxos de
informação em ambientes mulitarefas.
Ligam-se, partilham, manipulam fluxos de
informação em ambientes mulitarefas.
Confuso? Não para as Confuso? Não para as n noovvaass g geerraaççõõeess..... .V VOOCCÊÊSS
10. A sua lógica é não-linear. Os percursos de aprendizagem
tornam-se pessoais.
A sua lógica é não-linear. Os percursos de aprendizagem
tornam-se pessoais.
A sequencialidade dissolve-s A sequencialidade dissolve-see n nuumm c coonnssttaannttee f lfuluxxoo..
11. Serão Serão mmeellhhoorreess eessttuuddaanntteess??
PPiioorreess eessttuuddaanntteess??
Ou apenas diferentes das gerações anteriores,
criadores dos seus percursos e formas de estar?
Ou apenas diferentes das gerações anteriores,
criadores dos seus percursos e formas de estar?
14. Quem são esses jovens?
“As we stand on the boundary between the real and the virtual, our experience recalls
what the anthropologist Victor Turner termed a liminal moment, a moment of passage
when new cultural symbols and meanings can emerge. Liminal moments are times of
tension, extreme reactions, and great opportunity.” - Sherry Turkle
15. • Nascido pós anos 90 (nomeadamente novo
milénio);
• Vivem rodeados de tecnologia;
• Utilizadores assíduos de tecnologias
(entretenimento, informação, aprendizagem).
16.
17. • 50% da população tem menos de 25 anos;
• Cerca de 21 milhões de adolescentes utilizam
diariamente a internet e metade está online 24h;
• 81% dos adolescentes jogam online, mais 52% do
que há 4 anos;
• 76% informa-se online; mais 38% do que há 4 anos;
• 43% fez compras online, + 71% do que há 4 anos;
18. • Um típico « Net Gen »
– Possui um smartphone, um Ipod, um
computador e consola(s) de jogos;
– É multi-task e interage via web 2.0
(instante messaging programs);
– Tem um perfil público (Facebook,
Tumblr, etc.);
– Partilha conteúdo (Facebook,
Tumblr, Flickr, Picasa, etc.);
– Pesquisa conteúdo (Wikipedia,
blogues, etc.)
The Medium is the Massage: An Inventory of Effects is a book co-created by media analyst Marshall McLuhan and graphic designer Quentin Fiore, and coordinated by Jerome Agel. It was published by Bantam books in 1967 and became a bestseller with a cult following.
The book itself is 160 pages in length and composed in an experimental, collage style with text superimposed on visual elements and vice versa. Some pages are printed backwards and are meant to be read in a mirror (see mirror writing). Some are intentionally left blank. Most contain photographs and images both modern and historic, juxtaposed in startling ways.
Origin of the title
The title is a play on McLuhan's oft-quoted saying "The medium is the message". The book was initiated by Quentin Fiore.[1] McLuhan adopted the term "massage" to denote the effect each medium has on the human sensorium, taking inventory of the "effects" of numerous media in terms of how they "massage" the sensorium.
Marshall McLuhan argues that technologies — from clothing to the wheel to the book, and beyond — are the messages themselves, not the content of the medium. In essence, The Medium is the Massage is a graphical and creative representation of his "medium is the message" thesis seen in Understanding Media.
By playing on words and utilizing the term "massage," McLuhan is suggesting that modern audiences have found current media to be soothing, enjoyable, and relaxing; however, the pleasure we find in new media is deceiving, as the changes between society and technology are incongruent and are perpetuating an Age of Anxiety.
Universidade de tecnologia de Delf (Holanda).
Homo zappiens = geração Y (nascida pós anos 80) e que faz da tecnologia não uma extensão do corpo, mas o seu próprio corpo… fazendo zapping entre diferentes suportes tecnológicos e no seio desses entre diferentes aplicações de modo multi-task.
Autora do livro « Alone together »
Her research investigates how devices are changing the way parents relate to their children, how friends interact, and why many people — both young and old — keep their devices in-hand all the time — even as they sleep.
Script: Are you part of the Net Generation? If you are then you were born in the 80’s and 90’s. The Net Generation have had access to computers most of their lives. They use all different types of technology for entertainment and educational purposes.
Script: The Net Generation are master multi-taskers. It is very rare to see them with only one form of technology going at one time. A normal picture of a Net Generation student’s room would consist of a computer opened up to Facebook with many different chats open. Their Ipod would be playing their favorite tunes while they are texting to their classmates on their cell phones. All this an amazing enough, they will also be completing their math homework.