"A nova experiência de ensino", por Matt Small

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Fórum de Lideranças: Desafios da Educação
Agosto/2015 - Edição São Paulo/SP
Realização: Grupo A Educação e Blackboard Brasil
Apoio: Universidade Anhembi Morumbi e Hoper Educação

Palestra "A nova experiência de ensino", por Matt Small.
Matthew Small é Vice-Presidente de Negócios Internacionais da Blackboard, sendo responsável pelo crescimento global da empresa fora dos EUA e do Canadá, o que representa mais de 100 países com presença da Blackboard. Desde que entrou na Companhia, em 2002, Matt se tornou um dos maiores especialistas do mundo em tecnologia para a educação, e liderou importantes decisões estratégicas, como os processos de fusões e aquisições da Blackboard com cerca de 20 empresas adquiridas e integradas, entre elas, The NTI Group, Elluminate, Wimba, Moodlerooms e Netspot

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  • Matt Small quick introduction.

    I’m glad to be here, and I’m excited to talk about how technology can meet the demands of the 21st century universities.

    I’ll talk about some industry trends that will change the way we work with Education worldwide and in Latin America. And these trends all revolve around one thing – the student – the learner.  And them being at the center of the learning experience is the new normal in education. And focusing on them, is what we at Blackboard, are all about.
  • Blackboard’s investment and commitment to international growth is part of a larger re-invention and revitalization of Blackboard
    This is our company story.

    Now I'll show you a video that express our position and the intention of Blackboard , to add value to the institutions and the students, and above all , inspire the world to learn.

    [video starts immediately on the next slide]

  • I’d like to quickly talk through:
    Industry trends that are driving the need for change
    How forward-thinking institutions are becoming more effective through the adoption of innovative technology
    Why we are the best company to help schools be more effective
  • Trends
  • Change is imminent  – already here? – based on the complex challenges and trends that are becoming increasingly more apparent
    Three major, global ones (next slides)
  • First – access.

    Across the globe, we are seeing increased focus on improving access to education – from primary to continuing adult education. A push to get more people into the system.
    And, concurrently, a push to provide on-going educational access to people who have already left the system.
    Getting more people into the traditional system, and extending the boundaries of the system beyond…

    We are seeing this in many places – educational access as a top priority…b/c of strong connection between education and economic growth & sustainability

    We are also seeing increasing populations putting pressure on education systems
    Like in Latin America
    where increase in raw numbers of people in the middle class AND
    Focus on improving access beyond middle class has created even more pressure on both their K12 and HE systems
    In fact, they are seeing a rise in for profit institutions at all levels to meet growing demand for access to education
  • Second - Cost

    For students, the cost of education is the number 1 issue:
    Probably does not come as a surprise to you. We are hearing more and more about the value of education: US, UK, Mexico, Colombia, others…

    Public universities in Brazil have good quality, but access for students is still limited.
    Because of this shortage the private sector is covering for this deficit and holds 62% of the market.

    The number of new students entering Higher Education programs grows faster than GDP in Brazil, this is good news as demand for education increases. Students find a clear way through better education levels to increase their salaries.
  • Third pressure: Skills Gap
    Jobs available, but edu system not producing grads with right skills/soft skills
    75M w/o jobs; 57% employers can’t find qualified candidates
    In Brazil we have 6,8M w/o jobs; 63% employers can’t find qualified candidates *

    And we are experiencing a paradox In US HE – with a significant disconnection between the beliefs of the education system and that of employers
    96% of Chief Academic Officers rate their institution as very/somewhat effective at preparing students for the world of work.
    While 11% of business leaders strongly agree graduating students have the skills and competencies that their businesses need.
  • Changing dynamic of the learner

    Impact of the learner is affecting all levels

    Today’s students are literally “plugged in” to their environment. Whether they are using a shared family computer or their own mobile device, they are actively interacting with the world and learning through the use of technology.

    These students are active learners and if they are bored, they will tune out and unplug from class—leading to academic disappointment. Just look at some of these stats—8-18 year olds consume 10+ hours of media content daily… Kids with smart devices jumped from half to ¾ in just two years and 70% of teens ages 13-17 own a smartphone.

    In a 2011 online survey by CDW-G of 1,000 high school students and faculty as well as district IT professionals, 86 percent of students say they use technology more at home than at school. And most of them also use that technology to work on class projects or study outside of the school day. In comparison, 39 percent of students say their school meets their technology expectations.

    70% of teens ages 13-17 own a smartphone

  • And we are seeing the definition of education expand to include Lifelong learning. No wonder with increase in post-traditional learners.

    Need to reach more learners in a different way

    Lifelong learning is a growing market in Brazil.

    It is in this context I would like to discuss the pressures that are leading to this acceptance of change.
  • 6 key trends driving our thinking now and beyond, likely driving your thinking as well
    Put your challenges front and center so what we solve for is grounded in the best thinking as well as the best technology
    Showcase key questions we need to answer on a continual basis
    Not going to change in a 12 month period, but helps us keep on the pulse of what’s going on

  • But really, the biggest trend of all is the evolution of the learner themselves
    Their role in the edu industry
    Amount, demographic, and needs of the learner are drastically changing
    Our need to focus on them is paramount. Let me explain.
  • Not only seeing an increase in #, but their wants, needs, and demographics are also changing…rapidly
    They are evolving faster than the learning environments they are in – and expecting more
    They don’t like websites and having to find services – they like to interact with services through apps on any device
    They are more interested in peer-to-peer interactions and improved quality of instruction
    They want data about themselves – they are active participants in their education process
    And there’s a reason – their goal, more than ever, is job placement – whether in HS or higher education. The degree is no longer a meal tix for life; thinking more about skills and competencies – and how they translate to meaningful employment
    And they want to connect to employers – not just at the end of their journey – but along the way
    They are expanding the educational ecosystem and attending multiple institutions
    Perhaps most importantly – they are looking at diverse learning styles
    Online and offline models
    Alone or collaboratively
    At all hours of the day
    While juggling jobs or other activities
    Personal story that exemplify this trend
  • And another fundamental thing we need to understand – and evangelize:

    Is that students are “consumers” of their education. We are starting to hear that more and more. Some people hate that, consider it controversial. I think we need to embrace it. Students are acting like consumers, they are exercising choice like consumers, they are shopping around for best fit and value like consumers. And pretending they are not is not going to help us address their needs or figure out how to adapt for the future.

    Different levels in different places…but they are all going there

  • Brazil Education stats in General
    Let’s focus in Brazil now…..

    ( Walk through this really quick…. )

    Education in Brazil is booming … you guys know this better than I
    50 million students in K12
    More than 7 million students in Higher Education
    Still, more than 12.5 million people aged 25-34 concluded secondary education but did not enter into postsecondary education

    With innovation, technology and an understanding of the student and teachers needs, together we can expand educational reach in Brazil even more

    Source: MEC – 2010, 2012
  • Brazil Education stats in Higher Education 

    More than 7 million students in Higher Education;
    62% of these students are in private universities;
    16% of these students are in Distance Learning (EAD) courses;

    For 2020 Brazil is expected to have a growth of more than 11M students in Higher Education, almost +70% in 5 years.
    Analyzing the educational growth in Brazil we can see that distance learning has been responsible for it’s acceleration.

    In 2001 Brazil had less than 1,000 EAD students, in 2012 already grew to more than 1 million EAD students, and only in the last 4 years grew almost 52%! And keeps growing!!
    Therefore, the development of distance learning is a key to achieve the 11 million students in Brazil and the challenge is to understand their profile keep up with trends in the area.

    While the access and quality of Education has grown, the number of student evasion is expressive, 13% in public and 16% in private universities and we need to understand and create ways to strongly engage these students.

    Source: MEC – 2010, 2012
  • the dropout rate in Brazil is worrying because directly impact the revenue lines of educational institutions, shows that these institutions are struggling to understand the needs and the student profile.
  • We’ve spent a lot of time thinking about this
    Thinking differently about how we serve students in every aspect of their educational experience
    What drives them, how they behave and where they want to go
    Then, use that information to inform every decision, service and program design – starting with recruitment, moving to course interaction, and lasting through graduation, job placement and even career advancement
    Creates better engagement with them, which leads to better outcomes

    Like to discuss how we have evolved as a company and how it has lead us to some transformational innovations that will help you be more effective
    We are rapidly deploying relevant and meaningful products, solutions and services designed to meet and exceed the needs of the modern learner and the institutions that serve them


    A focus on the learner
    Connected and tightly integrated workflows
    A delightful user experience
    An accessible and always-on environment
    Integrated data and analytics

    (linking the industry’s current needs with our NLE
  • Sérgio Ribs is a young entrepreneur and youtuber , who created "Universidade Capenga" set of social media aiming the public university in Brazil which gathers 820,000 followers on Facebook and over 9.2 million views on their youtube channel.

    Capenga University tells everyday situations from Higher-Ed students in a very creative and humored way. Despite this humor being exceeded sometimes, it makes clear that there’s a gap between the students profile and the way institutions are dealing with them.


    As we’ve just seen, this gap is tangibly shown by the dropout rate, which is also impacting the distance learning segment in a significant way.
    And that’s why Blackboard is reimagining education with technology in a way that the learning process becomes more personalized, dynamic, intuitive and always available. Thereby, the students will be able to explore, retain and share knowledge and, above all, have a pleasant and loyal experience at the Institution.
  • Thank you
  • "A nova experiência de ensino", por Matt Small

    1. 1. #DesafiosdaEducacao DESAFIOS DA EDUCAÇÃO 2015 A Nova Experiência de Aprendizagem Matthew Small Presidente de Negócios Internacionais da Blackboard
    2. 2. #DesafiosdaEducacao DESAFIOS DA EDUCAÇÃO 2015 A Nova Experiência de Aprendizagem Matthew Small Presidente de Negócios Internacionais da Blackboard
    3. 3. #DesafiosdaEducacao DESAFIOS DA EDUCAÇÃO 2015 Estamos moldando o futuro da educação Com grandes idéias que desafiam o pensamento convencional e avançando para novos modelos de aprendizagem. Todos os dias nós estamos inspirando as pessoas a encontrarem novas maneiras de aprender, se conectar e impulsionar a mudança na forma como a educação é entregue e experimentada. Através da tecnologia e serviços que aproximam as pessoas ao conhecimento e nós procuramos maneiras que podem mudar a educação e inspirar o mundo a aprender.
    4. 4. #DesafiosdaEducacao DESAFIOS DA EDUCAÇÃO 2015
    5. 5. #DesafiosdaEducacao DESAFIOS DA EDUCAÇÃO 2015 Tendências Foco no Aluno Liderando a mudança
    6. 6. #DesafiosdaEducacao DESAFIOS DA EDUCAÇÃO 2015 Tendências
    7. 7. Global competition (recruiting & retention) Access Skills gap Desafios da Educação Competidores Globais (recrutamento e retenção) Acesso Gap de Habilidades Custos Aumentando Receitas Reduzindo Utilização das informações Eficiência dos instrutores Ensino Personalizado Envolvimento do aluno Adoção de Tecnologia
    8. 8. Acesso em escala
    9. 9. 1° problema encontrado pelos estudantes: O Custo
    10. 10. Gap de Habilidades 75 milhões sem trabalho ao redor do mundo 57% dos empregadores não encontram candidatos qualificados
    11. 11. 70% dos jovens de 13-17 possuem um smartphone 8-18 anos consomem 10+ horas de conteúdo de mídia Jovens com equipamentos inteligentes cresceu de metade Para três quartos em apenas dois anos Fonte: Nielson, 2013 / Teens and Technology, Pew Internet Research, 2013 / Common Sense Media, 2013 O Estudante conectado de hoje Catalisadores de Mudança
    12. 12. Aprendizado por toda vida é um Mercado em crescimento no Brasil 6 entre10 estudantes estão escolhendo ensino a distância para continuar estudando
    13. 13. Educação 2020 Aprendizagem centrada no Aluno Alunos não tradicionais Uso de big data Modelos alternativos de educação Educação global Online e mobile, a qualquer hora
    14. 14. #DesafiosdaEducacao DESAFIOS DA EDUCAÇÃO 2015 Foco no Aluno
    15. 15. Consome dados e informações Busca novas habilidades e competências Ouve e aprende com seus colegas Procura emprego Aprende em diversos locais Utiliza Apps
    16. 16. #DesafiosdaEducacao DESAFIOS DA EDUCAÇÃO 2015 Estudante atual = consumidor Os alunos estão agindo como os consumidores estão exercendo suas escolhas como consumidores, eles estão comprando mais comodidade e produtos que agreguem maior valor. Fingir que eles não estão fazendo não vai ajudar a satisfazer as suas necessidades ou descobrir como se adaptar ao futuro.
    17. 17. Educação no Brasil Com inovação, tecnologia e uma compreensão das necessidades dos alunos e professors, juntos, podemos expandir o alance da educação no Brasil
    18. 18. Brasil Estudantes no Ensino Superior
    19. 19. 55% 56% 56% 50% 54% 52% 61% 2009 2010 2011 2012 2013 Classroom Learning (%) Distance Learning (%) Evasão de alunos no Mercado Brasileiro
    20. 20. #DesafiosdaEducacao DESAFIOS DA EDUCAÇÃO 2015 Liderando a Mudança
    21. 21. Sérgio Ribs Insight
    22. 22. #DesafiosdaEducacao DESAFIOS DA EDUCAÇÃO 2015 Sérgio Ribs
    23. 23. #DesafiosdaEducacao DESAFIOS DA EDUCAÇÃO 2015 Thank you! Obrigado!