3. 3
UMA NOVA
FORMA
DE GERAR
VALOR
1. Conexões criam valor
2. Poder na comunidade
3. Colaboração é mais que controle
4. Celebrar unicidade
5. Permita talento de toda parte
6. Consumidores se tornam co-criadores
7. Erros podem construir confiança
8. Aprenda. Desaprenda. Repita.
9. Aposte em abertura
10. Propósito social traz apropriação
11. Não existem respostas
4. 4Fonte: Moore, G, Escape Velocity: Free your Conpany’s Future from the Pull of the Past, HarperBusiness (2011)
CICLOS DE MERCADO
CADA VEZ MAIS CURTOS
5. HIERARQUIA DE PODERES DE MOORE
5Fonte: Moore, G, Escape Velocity: Free your Conpany’s Future from the Pull of the Past, HarperBusiness (2011)
6. VALORIZAÇÃO DE AÇÕES NA ÚLTIMA DÉCADA
6Fonte: Moore, G., Zone to Win: Organizing to Compete in an Age of Disruption, Diversion Books (2015)
7. VALORIZAÇÃO DE AÇÕES NA ÚLTIMA DÉCADA
7Fonte: Moore, G., Zone to Win: Organizing to Compete in an Age of Disruption, Diversion Books (2015)
8. 8
In established firms, expected [firm]
rewards […] drive the allocation of
resources toward sustaining innovations
and away from disruptive ones.
— CLAYTON CHRISTENSEN
16. 16
[T]he technology of management must
be reinvented, and will be reinvented.
The only question is: Who’s going to do
the reinventing?
— Gary Hamel
17. ABRAÇANDO INCERTEZA E RESPONSIVIDADE
17
Engineering
Uncertainty
Design
Uncertainty
Feature
Uncertainty
Product
Uncertainty
Future
Uncertainty
More
Dimensions
Bigger
Impact
Less
Knowable
Engineering
Excellence
Agile+Design
1 Rapid
Innovation
of Features
Disruptive
Product
Innovation
Big Picture
Strategic
Innovation
2 3 4Engineering
Excellence
(No Design)
Technologists Live
at This End
Business Innovators
Live at this End
Business
Managers Live
Over There
engineering
uncertainty
design
uncertainty
feature
uncertainty
product
uncertainty
market
uncertainty
future
uncertainty
Less knowable
More dimensions
Bigger impact
22. 22
For the first time since the dawning of the
industrial age, the only way to build a
company that’s fit for the future is to build
one that’s fit for human beings as well.
— GARY HAMEL
23. CRIAÇÃO COLABORATIVA
23
Quantas opções existem para
financiar uma nova ideia?
As pessoas podem falar
suas ideias livremente?
Cargos são relevantes
nesse processo?
Ideias competem de igual pra
igual com base em seu mérito?
30. A COMPLEXIDADE AUMENTOU
30
Fonte: Highsmith, J., Mason, M., Ford, N., Implications of Tech Stack Complexity for Executives, ThoughtWorks Insights Article (December 2015), acessível em https://www.thoughtworks.com/insights/blog/implications-tech-stack-complexity-executives
31. O DESAFIO DE COMPETÊNCIAS
31
Fonte: Highsmith, J., Mason, M., Ford, N., Implications of Tech Stack Complexity for Executives, ThoughtWorks Insights Article (December 2015), acessível em https://www.thoughtworks.com/insights/blog/implications-tech-stack-complexity-executives
32. 32
Times em torno
de temas de negócio
Atravessando
fronteiras tradicionais
MAIOR NECESSIDADE DE
COLABORAÇÃO
35. A IMPORTÂNCIA DE ARQUITETURA
EVOLUTIVA
35
Modularidade e
acoplamento
Experimentação
Organizada em
torno de temas
de negócio
Last
responsible
moment
Trazendo dores
à tona
38. O QUE VC PODE FAZER AMANHÃ?
38
Exercite quebras de modelos mentais
Crie um radar de tecnologia da
organização e monitore potenciais
disrupções
Integre inovação e aprendizado
organizacional no dia a dia
Identifique as “jóias da coroa” da
organização
1.
2.
3.
4.
39. 39
A year from now, you will wish you
had started today
— Karen Lamb
40. Alexey A. Villas Bôas
Diretor de Tecnologia, ThoughtWorks Brazil
aboas@thoughtworks.com
@avboas79
OBRIGADO!
41. REFERÊNCIAS E LEITURAS ADICIONAIS
41
Christensen C., The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
(Management of Innovation and Change), Harvard Business Review Press (2015)
de Bono, E., Lateral Thinking: Creativity Step by Step, HarperCollins (2010
Hamel, G., The Future of Management, Harvard Business Review Press (2007)
Highsmith J., Adaptive Leadership: Accelerating Enterprise Agility, Addison-Wesley Professional
(2013)
Highsmith, J., Mason, M., Ford, N., Implications of Tech Stack Complexity for Executives,
ThoughtWorks Insights Article (December 2015), acessível em https://www.thoughtworks.com/
insights/blog/implications-tech-stack-complexity-executives
Laloux, F., Reinventing Organizations: A Guide to Creating Organizations Inspired by the Next
Stage of Human Consciousness, Nelson Parker (2014)
Merchant, Nilofer, 11 Rules for Creating Value In the #SocialEra, CreateSpace Independent
Publishing Platform (2012)
42. REFERÊNCIAS E LEITURAS ADICIONAIS
42
Moore, G, Escape Velocity: Free your Company’s Future from the Pull of the Past,
HarperBusiness (2011)
Moore, G., Zone to Win: Organizing to Compete in an Age of Disruption, Diversion Books
(2015)
Narayan, S., Agile IT Organization Design: For Digital Transformation and Continuous Delivery,
Addison-Wesley Professional (2015)
Senge, P. M., The Fifth Discipline: The Art & Practice of The Learning Organization, Crown
Business (2010)
Zenger, T., What is the Theory of Your Firm?, Harvard Business Review (June 2013)
tech-radar, biblioteca que cria um radar de tecnologia interativo, acessível em https://
github.com/ThoughtWorksInc/tech-radar