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Redes Sociais @ Work
O documento discute a revolução das mídias sociais e como a computação social está impactando as empresas de forma contínua, afetando quase todas as funções em todos os tipos de empresas ao redor do mundo. As empresas devem tratar a computação social como um processo de treinamento contínuo usando melhores práticas.
Redes Sociais @ Work
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- 4. Áreas de TrabalhoVirtuais Blogs Computação Social “ E-mail não é modismo. Wikis Tampouco é algo que vai passar Mensagem Instantânea Calendário por você ou sua empresa. Feeds RSS Gradualmente a Computação Portais Empresariais Social vai impactar quase todas as Grupos Bookmarking funções, em todos os tipos de empresa, em todas as partes do Sensor de Presença mundo. As empresas devem tratar Fóruns Redes Sociais a Computação Social como um Conferência via Web processo contínuo de treinamento, “Curtir” usando algumas das melhores práticas das empresas que deram Websites Pessoais Perfis Pessoais os primeiros passos de forma bem sucedida.” Fonte: Forrester Research, Inc. “Social Computing - How Networks Erode Institutional Power, And What to Do About It”, Fevereiro de 2006
- 6. Agenda Fonte: Breaking Copy, “Status conscious? Check out this social media flowchart.”
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- 9. ~25% DE TODAS OSMINUTOS DE LIGAÇÕES INTERNACIONAIS
- 11. Quadro de Perfis Calendários Discussão Compartilhados Comentários Podcasting Versionamento Biblioteca de Atualização Documentos de Status Sites de Equipe Blogs Tags & Likes Listas de Tarefas Ratings Pesquisas Wikis Capacidades de Tecnologias Colaboração na Social Corporação
- 15. Removendo barreiras decomunicação e permitindo que os funcionários tenham voz, acesso à informação e as ferramentas necessárias para elevar o nível do seu trabalho.
- 16. Times precisam seconectar, aprender entre si e crescer juntos num mundo com mudanças cada vez mais rápidas. Vendas Marketing Finanças
- 17. Pessoas, cultura ecomunicação são os fatores chave para um negócio ágil. CLIENTES EMPRESAS Funcionários PARTNERS
- 18. Intranets tradicionais oferecemuma grande capacidade de publicação de conteúdo e prove acesso à informação estruturada. A parte social traz essas intranets à vida com discussões renovadas e comunidades ativas.
- 20. E como eufaço isso?
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Notas do Editor
- #3 Engaged employees are enthusiastic about their work, they are fully involved in the way an organization works and act in a way that furthers the goals of the organization; in short – they’re doing everything they can to help make a company successful. Social technologies enable companies to remove communication barriers and helping employees have a real voice in making the company better – this voice can be heard at all levels and across all geographies. Studies have shown that organizations that have ‘engaged employees’ are more profitable, have higher productivity, and significantly lower turnover.Here you can see that Social technologies go far beyond having simple conversations – they contribute to empower employees to the degree that they both have the tools, and the want to drive positive change across the company.Sources:Companies with engaged employees have 51% lower turnover, 27% less absenteeism, 18% more productivity and 12% higher profitability (Gallup Consulting "Employee Engagement, What's your Engagement Ratio?" 2008)
- #4 Engaged employees are enthusiastic about their work, they are fully involved in the way an organization works and act in a way that furthers the goals of the organization; in short – they’re doing everything they can to help make a company successful. Social technologies enable companies to remove communication barriers and helping employees have a real voice in making the company better – this voice can be heard at all levels and across all geographies. Studies have shown that organizations that have ‘engaged employees’ are more profitable, have higher productivity, and significantly lower turnover.Here you can see that Social technologies go far beyond having simple conversations – they contribute to empower employees to the degree that they both have the tools, and the want to drive positive change across the company.Sources:Companies with engaged employees have 51% lower turnover, 27% less absenteeism, 18% more productivity and 12% higher profitability (Gallup Consulting "Employee Engagement, What's your Engagement Ratio?" 2008)
- #5 Engaged employees are enthusiastic about their work, they are fully involved in the way an organization works and act in a way that furthers the goals of the organization; in short – they’re doing everything they can to help make a company successful. Social technologies enable companies to remove communication barriers and helping employees have a real voice in making the company better – this voice can be heard at all levels and across all geographies. Studies have shown that organizations that have ‘engaged employees’ are more profitable, have higher productivity, and significantly lower turnover.Here you can see that Social technologies go far beyond having simple conversations – they contribute to empower employees to the degree that they both have the tools, and the want to drive positive change across the company.Sources:Companies with engaged employees have 51% lower turnover, 27% less absenteeism, 18% more productivity and 12% higher profitability (Gallup Consulting "Employee Engagement, What's your Engagement Ratio?" 2008)
- #6 Engaged employees are enthusiastic about their work, they are fully involved in the way an organization works and act in a way that furthers the goals of the organization; in short – they’re doing everything they can to help make a company successful. Social technologies enable companies to remove communication barriers and helping employees have a real voice in making the company better – this voice can be heard at all levels and across all geographies. Studies have shown that organizations that have ‘engaged employees’ are more profitable, have higher productivity, and significantly lower turnover.Here you can see that Social technologies go far beyond having simple conversations – they contribute to empower employees to the degree that they both have the tools, and the want to drive positive change across the company.Sources:Companies with engaged employees have 51% lower turnover, 27% less absenteeism, 18% more productivity and 12% higher profitability (Gallup Consulting "Employee Engagement, What's your Engagement Ratio?" 2008)
- #8 Twitter users send more than 350million tweets per day; in fact today that number is likely considerably higher. Why is twitter so popular? It takes a simple idea such as ‘What are you doing right now’, and through self-organization(and couple of important features like ‘following’) enables the entire ‘Twittersphere’ to self-organize into this unbelievable powerful near-real time place for information to be shared and discussed with people who may live very different lives from public individuals(like the President or a Media figure) to more discrete individuals(like you or I). This information moves so efficiently it’s allowed outlets such as ‘@BreakingNews’ to take the crown from CNN as the place to go to find out what’s happening now.
- #9 The consumer internet has evolved into the social web, where more and more time is being spent on social networks. 955 million isn’t the number of ‘users’, it’s the number of active engaged users; and even more staggering 552million users check Facebook once a day… They’re checking Facebook not just to see what others are doing, but because they organize, discuss thoughts, get advice, promote ideas. Microsoft aims not just to bring social ‘features’ into the Enterprise, but to bring Social ENGAGEMENT into the enterprise.Statistics from Facebook.com955 million monthly active users at the end of June 2012. Approximately 81% of our monthly active users are outside the U.S. and Canada.552 million daily active users on average in June 2012. 543 million monthly active users who used Facebook mobile products in June 2012.
- #10 Social isn’t just about ‘social networks’ – it’s about being able to communicate with anyone, anywhere and many other things. Skype Blog: http://blogs.skype.com/en/2012/01/international_skype-to-skype_c.html
- #11 Transform the way we work: Making every employees more engaged, boosting team productivity, and enabling organizations to be more agile. These changes will transform the way that work gets done – Social is about putting people at the center of your business, making sure that employees, customers, partners can connect with the people and information they need to get specific tasks done
- #12 Microsoft’s vision for social:To Transform the way we work – for the business,With a Unified Platform – for ITThis vision is based on two fundamental principles:Provide Business Value by Transforming the way we work: Making every employees more engaged, boosting team productivity, and enabling organizations to be more agile. These changes will transform the way that work gets done – Social is about putting people at the center of your business, making sure that employees, customers, partners can connect with the people and information they need to get specific tasks doneProvide IT Value with a ‘Unified Platform’: As organizations become more open and people centric it’s more important than ever for IT to have an ability to bring people together in a way that makes can enable all Enterprise Applications to benefit from the value of Social, while still maintaining key commitments around compliance, security, management.Microsoft is uniquely positioned in the social technology space as the only company that can provide both broad business value across a suite of productivity applications, while ensuring that organizations can depend on a highly governed, secure platform for people data and content.
- #13 In the newest version of Office we’ve brought more and more capabilities to the cloud and enabled a single O365 experience; you can edit a PowerPoint, save it in SkyDrive Pro, and share it with others in SharePoint. Another example is the people card – one people card regardless of where you are in Office.Our roadmap for the future of social will continue to build on this idea of enabling productivity workers to get their work done in the tools they use everyday. In the future Yammer conversations will not only be visible in the Yammer experience, but across Office in ways that will help users complete the task at hand. Our vision stretches beyond Office, and even beyond integration with other Microsoft applications like Dynamics – our goal is to help make every application in the Enterprise(Microsoft or not) able to benefit from rich social information and capabilities.As part of this vision we’ll provide a common ‘Social Layer’ that will provide one place for applications to get access to social information and services – ensuring that a post in one application can be used by another.As organizations evolve the needs for management, governance, centralized application development, and more will become even more important. We’re going to continue investing heavily in SharePoint to provide IT with a platform that they can leverage to help them both innovate quickly and provide crucial core service.
- #15 Social will transform the way that work gets done - it can: We’ve highlighted a four examples of key social scenarios that will transform the way that we work; these are only a few examples of a long list of ways that Social can bring value to the business.
- #16 Engaged employees are enthusiastic about their work, they are fully involved in the way an organization works and act in a way that furthers the goals of the organization; in short – they’re doing everything they can to help make a company successful. Social technologies enable companies to remove communication barriers and helping employees have a real voice in making the company better – this voice can be heard at all levels and across all geographies. Studies have shown that organizations that have ‘engaged employees’ are more profitable, have higher productivity, and significantly lower turnover.Here you can see that Social technologies go far beyond having simple conversations – they contribute to empower employees to the degree that they both have the tools, and the want to drive positive change across the company.Sources:Companies with engaged employees have 51% lower turnover, 27% less absenteeism, 18% more productivity and 12% higher profitability (Gallup Consulting "Employee Engagement, What's your Engagement Ratio?" 2008)
- #17 Team productivity drives innovative companies, and today’s companies need to move quickly in order to compete. To do that their teams need to:connect, learn from each other, share knowledge, work together –from locations around the world both inside and outside the organization. Social technologies enable teams to be more productive by making it simple to do coordinate tasks among team members, share information, find people, even talk and see each other around the world.Organizations that have started to embrace social technologies are starting to see considerable productivity increases – this is just one of the many benefits of using social technology to make teams more productive.
- #18 Whether it’s an exciting acquisition, new product launch or reorganization, it’s more important than ever for companies to be agile; by quickly innovating and responding to customer needs they will be able to outperform competitors and propel a company’s growth and increase shareholders value.Social technologies enable communication across geographies, and at all levels, even between organizations. This means that employees can connect with the people, partners, and customers they need quickly and efficiently. The impact social technologies can have on the ability for a company transform and be agile is huge – in fact more than 64% of organizations that successfully go through a transformation use social to engage and energize people, while driving great communication and involvement.
- #19 The Social Intranet scenario in many ways is the business scenario that enables employees to be more engaged, gives teams a simple place to interact, and helps the business become more agile. The primary purpose of a traditional intranet is to access content and other applications. They tend to have contolled approaches to content authoring and content management. Adding social capabilities that allow bottom-up creation of content and allow anyone to engage in interactive dialogs around content In many ways the engagement around content is as important as the content itself as it gives content a lifespan that’s much longer than just the time it’s promoted on the intranet – it also provides feedback and discussion mechanisms that help to improve the organizationSocial helps the Intranet come alive and provides a unique perspective based on each individuals social network – combine this with powerful top-down publishing tools to ensure that crucial communications and you have the next generation of Social Intranets.
- #20 Yammer and SharePoint have highly complementary strengths that will benefit business users and IT.-Users love Yammer – their viral growth model and high engagement is the recipe for success with social.-SharePoint is the platform IT NEEDS – SharePoint will offer IT the support it needs to ensure that Social is not only a success with users, butcan continue to grow and meet IT’s governance, security, and compliance needs.-Yammer is always improving: For free users they will often release multiple times a week in an effort to continue to fine tune engagement and even roll out new features. Users are used to iterative changes with consumer software, and with social it’s crucial that we are always at the front of the curve with innovation. IT departments simply can’t keep pace with our ability to innovate and roll-out software in the cloud.-SharePoint will always be the place that IT goes to manage social: SharePoint will offer a more stable platform that IT can understand and easily predict ensuring that they can both continue to have the latest Social experience with Yammer, but also ensure they the key controls needed to meet the business’ highly demanding SLA’s.-Yammer is simple and consistent: By not allowing major changes to the experience it ensures that Yammer is always confident that ever user stays engaged and get work done.-SharePoint will offer our customers that need that ability to provide advanced, highly customized experiences a way to continue to do this and still leverage the powerful social layer to keep these applications dynamic and alive.Together Yammer and SharePoint will enable Microsoft to offer a service that no other company can match, that both the business and IT will love
- #21 Transform the way we work: Making every employees more engaged, boosting team productivity, and enabling organizations to be more agile. These changes will transform the way that work gets done – Social is about putting people at the center of your business, making sure that employees, customers, partners can connect with the people and information they need to get specific tasks done
- #22 Transform the way we work: Making every employees more engaged, boosting team productivity, and enabling organizations to be more agile. These changes will transform the way that work gets done – Social is about putting people at the center of your business, making sure that employees, customers, partners can connect with the people and information they need to get specific tasks done
- #23 Yammer and SharePoint have highly complementary strengths that will benefit business users and IT.-Users love Yammer – their viral growth model and high engagement is the recipe for success with social.-SharePoint is the platform IT NEEDS – SharePoint will offer IT the support it needs to ensure that Social is not only a success with users, butcan continue to grow and meet IT’s governance, security, and compliance needs.-Yammer is always improving: For free users they will often release multiple times a week in an effort to continue to fine tune engagement and even roll out new features. Users are used to iterative changes with consumer software, and with social it’s crucial that we are always at the front of the curve with innovation. IT departments simply can’t keep pace with our ability to innovate and roll-out software in the cloud.-SharePoint will always be the place that IT goes to manage social: SharePoint will offer a more stable platform that IT can understand and easily predict ensuring that they can both continue to have the latest Social experience with Yammer, but also ensure they the key controls needed to meet the business’ highly demanding SLA’s.-Yammer is simple and consistent: By not allowing major changes to the experience it ensures that Yammer is always confident that ever user stays engaged and get work done.-SharePoint will offer our customers that need that ability to provide advanced, highly customized experiences a way to continue to do this and still leverage the powerful social layer to keep these applications dynamic and alive.Together Yammer and SharePoint will enable Microsoft to offer a service that no other company can match, that both the business and IT will love
- #24 Help our customers get started with Social TODAY.-Have them sign-up for Yammer on the spot – they may be surprised to see how many of their co-workers are already using it.-Check out the latest version of O365, including SharePoint.-Come to SharePoint Conference in November to learn much more.