Seja a primeira pessoa a gostar disto
Academic research presented to CCSA (Centro de Ciências Sociais e Aplicadas) at Universidade Presbiteriana Mackenzie, as partial requisite for successfully completing the course of Entrepreneurship and New Business.
The work was a looking for a market segment which, besides demographics that justify the choice, have needs and peculiarities not answered.
The research found the "Economically Active Elderly" segment of brazilian population. A retail chain was designed specially for demands of these people.
Keywords: elderly, retail