15. Em vez disso, mede como as pessoas processam a informação Subconscious Conscious Inputs Outputs
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21. Values and Behaviours; New Product Development, Revolution over Evolution, Radical Thinking Cynefin – Chaos Values and Behaviours; Early Adopters, Trend Setters, Rapid Growth Cynefin – Complex Values and Behaviours; Mass Market, Replicable Processes Manageable Scenarios, Cynefin - Knowable Values and Behaviours; Value Maximisation, Perfection, and Legitimacy Cynefin - Known Social Group 1 Inventors Social Group 2 Early Adopters Social Group 3 Cause & Effect Social Group 4 Value Maximiser http://en.wikipedia.org/wiki/Cynefin