Um ambiente colaborativo para suporte ao comércio na Universidade

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Em um ambiente colaborativo, pessoas de diferentes áreas e diferentes experiências trabalham juntas para alcançar um objetivo em comum. O uso das redes sociais para divulgação de bens e serviços têm se tornado uma ferramenta comum para usuários compartilharem seus produtos e serviços entre sua rede de amigos e conhecidos, que divulgam as publicações a outros amigos, criando assim uma ampla rede de divulgação e conhecimento. A venda de produtos em universidades é utilizada como forma de complementação de renda, mas ocorre de forma descentralizada e dispersa entre o campus das universidades e grupos em redes sociais. Este artigo propõe o desenvolvimento de um mecanismo colaborativo, baseado nos princípios de redes sociais e do desenvolvimento centrado no usuário para fornecer uma interface que garanta maior produtividade e seja acessível a um grande número de usuários. Para validação da proposta foram realizados testes com usuários do domínio que reportaram favoravelmente à utilização do ambiente.

20132013
Campus Sorocaba
Maria J. S. F. GiocondoMaria J. S. F. Giocondo
Tiago V. de Arruda
Luciana A. M. Zaina
Disponível em: http://dl.acm.org/citation.cfm?id=2577179

20132013
Campus Sorocaba
IntroduçãoIntrodução
Sistema para divulgação de mercadorias e eventos.
Vende na Facul.
Similar a um e-commerce.
Desenvolvido como trabalho interdisciplinar: IHC e
Empreendedorismo.
Foco no ambiente universitário.
Venda entre os universitários como complementação de
renda.
Utilização de Redes sociais para divulgação de produtos e
serviços.

20132013
Campus Sorocaba
ObjetivoObjetivo
Apresentar um mecanismo colaborativo, baseado nos
princípios de redes sociais e do desenvolvimento
centrado no usuário.

20132013
Campus Sorocaba
PesquisaPesquisa
Identificação da viabilidade do produto proposto.
Estudo de produtos semelhantes.
Pesquisa realizada com 22 estudantes de diversas IES do Estado de
São Paulo:
68% já adquiriram algum produto/serviço dentro de sua
universidade.
91% encontraram algum tipo de dificuldade para encontrar o
item de interesse.
 9% demonstraram interesse em divulgar algo na universidade.
55% utilizam redes sociais para procurar ou divulgar
produtos/serviços, sendo o Facebook utilizado por 87% dos
avaliados.

20132013
Campus Sorocaba
Proposta do produtoProposta do produto
Otimizar o número de passos para publicação de
anúncios.
Oferecer interface específica compatível com
computadores pessoais, smartphones e tablets.
Uso das características da colaboração e recomendação
inerentes às redes sociais.

20132013
Campus Sorocaba
Métodos e abordagens da IHCMétodos e abordagens da IHC
Identificação das necessidades do usuário
Etnografia
Questionários
Organização das informações
Personas
Cenários
Desenvolvimento da arquitetura da informação
Cardsorting (10 usuários)
Storyboards (Protótipos de baixa fidelidade)

20132013
Campus Sorocaba
Card sortingCard sorting

20132013
Campus Sorocaba
Visão estrutural e funcional doVisão estrutural e funcional do
Vende na FaculVende na Facul

20132013
Campus Sorocaba
Validação da PropostaValidação da Proposta
Avaliação heurística.
Avaliação conduzida durante aproximadamente 1 mês, com
potenciais usuários do sistema:
71% dos usuários avaliaram o acesso às funcionalidades como
fácil e 29% como regular.
Nenhum deles reportou ter encontrado termos desconhecidos
ou de difícil interpretação no sistema.
O número de passos para publicar anúncio variou entre 2 e 3.
Devido ao pequeno número de anúncios inclusos no sistema,
apenas 57% encontraram a publicação que lhes interessava com
facilidade e os anúncios recomendados eram pertinentes ao
interesse de 71% dos avaliados.

20132013
Campus Sorocaba
ConclusãoConclusão
Em comparação com os trabalhos relacionados:
O mecanismo proposto possui todas as suas
funcionalidades direcionadas ao público universitário
Reduz o número de passos para publicação
Facilita o acesso e a comunicação com o vendedor
Conta com um mecanismo de recomendação
Possui interface adaptada para dispositivos móveis.

20132013
Campus Sorocaba
Maria J. S. F. Giocondo– m.giocondoMaria J. S. F. Giocondo– m.giocondo@ufscar.br@ufscar.br
Tiago V. de Arruda – tiago.arruda@ufscar.br
Luciana A. M. Zaina – lzaina@ufscar.br
Agradecemos à CAPES pelo apoio financeiro.

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