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Eros Augusto Asturiano Martins 
eros.amartins@sp.senac.br 
erosasturiano@gmail.com 
Plano de Marketing
O que é um planode Marketing
Como é suaestrutura
Photo by thebarrowboy -Creative Commons Attribution License https://www.flickr.com/photos/48778414@N04 
Created with Haiku Deck
Photo by marcp_dmoz -Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/30982194@N05 
Created with Haiku Deck
Photo by jean-louis zimmermann -Creative Commons Attribution License https://www.flickr.com/photos/40911451@N00 
Created with Haiku Deck
Photo by Paul Nicholson -Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/82879511@N00 
Created with Haiku Deck
Photo by sickmouthy -Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/32224133@N07 
Created with Haiku Deck
Photo by yuckfa -Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/43125268@N02 
Created with Haiku Deck
Photo by mynameisharsha -Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/27526538@N07 
Created with Haiku Deck
Photo by Sergiu Bacioiu -Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/31191642@N05 
Created with Haiku Deck
Photo by @boetter -Creative Commons Attribution License https://www.flickr.com/photos/47854931@N00 
Created with Haiku Deck
Atualização do Plano 
Controle 
Estratégias 
Público-Alvo 
Fontes de Mercado 
Posicionamento 
Mix de Marketing 
Objetivos 
Análise de SWOT 
Diagnóstico 
Análise do Mercado 
Análise da Concorrência 
Análise da Empresa
AGORA 
É COM 
VOCÊS!

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Como montar um Plano de Marketing?

  • 1. Eros Augusto Asturiano Martins eros.amartins@sp.senac.br erosasturiano@gmail.com Plano de Marketing
  • 2. O que é um planode Marketing
  • 4. Photo by thebarrowboy -Creative Commons Attribution License https://www.flickr.com/photos/48778414@N04 Created with Haiku Deck
  • 5. Photo by marcp_dmoz -Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/30982194@N05 Created with Haiku Deck
  • 6. Photo by jean-louis zimmermann -Creative Commons Attribution License https://www.flickr.com/photos/40911451@N00 Created with Haiku Deck
  • 7. Photo by Paul Nicholson -Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/82879511@N00 Created with Haiku Deck
  • 8. Photo by sickmouthy -Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/32224133@N07 Created with Haiku Deck
  • 9. Photo by yuckfa -Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/43125268@N02 Created with Haiku Deck
  • 10. Photo by mynameisharsha -Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/27526538@N07 Created with Haiku Deck
  • 11. Photo by Sergiu Bacioiu -Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/31191642@N05 Created with Haiku Deck
  • 12. Photo by @boetter -Creative Commons Attribution License https://www.flickr.com/photos/47854931@N00 Created with Haiku Deck
  • 13. Atualização do Plano Controle Estratégias Público-Alvo Fontes de Mercado Posicionamento Mix de Marketing Objetivos Análise de SWOT Diagnóstico Análise do Mercado Análise da Concorrência Análise da Empresa
  • 14.
  • 15. AGORA É COM VOCÊS!