Recomendados
Recomendados
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Semelhante a Digital Tourism Experience Optimization
Semelhante a Digital Tourism Experience Optimization (20)
Digital Tourism Experience Optimization
- 1. Tourist Experience Helder Alexandre Solution Sales InovTur’11
- 2. Agenda Estilo de Vida Digital O Papel da Tecnologia na Experiência do Turista Recolha de Informação Reserva Vista Partilhar Memórias Colaboração entre os Participantes no processo Turístico Dois Temas Importantes
- 4. Crescenteaceitação dos novoscanais online
- 6. Conteúdosricos e convergência de anúncios, conteúdos e aplicações
- 7. Númerocrescente de tipos de dispositivos e form factors
- 9. Queroconteúdoquetenhaalgo a vercomigo Destinosemdestaque Temasemdestaquerelacionados com conteúdosvisualizadosanteriormente e campanhaspromocionais RecomendaçõesPersonalizadas ConteúdosEspecíficospara o Utilizador Recomendaçõesbaseadasemtópicosanteriormenteconsultados Conteúdosgeradosdinamicamentebaseados no histórico de navegação
- 10. Queroencontraraquiloqueprocuro Linguistica Search suggestions, spelling, related words, and semantic matching improve result accuracy Mobile Maximizar a usabilidade da experiência de pesquisa e consulta de resultadosnosdispositivosmóveis Social Ranking & Tagging Location Social ranking and tagging melhoram a relevância dos resultados da pesquisa Location-based services direccionamosconsumidores par a localizaçãofísicas de pontos de interesse
- 11. O Papel da TecnologianaExperiência do Turista
- 13. Sources used to arrange holidays % who use the following “Which of the following sources of information do you normally use to arrange your holidays? ” Source: lastminute.com/The Future Foundation/nVision Base: 946 aged 16-65 who arrange their holidays, GB, 2010
- 14. Internet sources used to arrange holidays % who use the following “You said that you consult the internet to arrange your holidays. Please indicate which sources you use:” Source: lastminute.com/The Future Foundation/nVision Base: 796 aged 16-65 who arrange their holidays via the internet, GB, 2010
- 15. Portal Agregador
- 16. Visit Manchester
- 17. Andorra
- 18. PhotoSynth
- 19. Bing+Photosynth
- 20. TravelPlanner
- 24. easyJet
- 25. Visita
- 26. ExperiênciaInteractiva e Rica – com base em Tags
- 28. Aplicações para Dispositivos Móveis
- 29. Um à parte
- 30. Digital Concierge by Marriot
- 31. Partilha
- 32. Social Computing - User Generated Content
- 33. Social Computing—User Generated Content
- 34. Sheraton
- 36. Uma PlataformaeTourism Documents Comments Podcasting Collaboration Web presence Content Profiles Booking engine Calendars Tags Blogs Task Lists Wikis Surveys Ratings StakeholdereTourism Capabilities SocialComputing Technologies eTourismCommunities
- 37. ServiçosCentralizadosparaprofissionais do turismo Marketing and training resources for professional audience www.costabrava.org
- 38. Informação para Participantes no Processo Turístico Costa Brava University is an e-learning environment to train tourism professionals
- 39. Buisiness Intelligence e Marketing data
- 40. MonitorarCampanhas e Social networks
- 41. Obrigado! email: helder.alexandre@microsoft.com mobile: 962145078
Notas do Editor
- Collecting Information: Tourist search for content and create their own travel profiles expecting the e-Tourism solution to provide them with personalized feedback. Tourists also like to see rich media contents and interactive tools that add to the trip-planning process.Booking Services: Once all of the information has been gathered, tourists expects that the solution allows online booking, enabling them to complete the reservation process.Visiting Destination: While traveling, tourists need an easy way to access complementary, detailed information and assistance.Sharing Memories: Tourists share opinions, participate on forum and provide feedback to potential visitors seeking information. This information is very sensitive since there is no involvement on part of government entities or businesses.Most of the online tourism initiatives focus their efforts on only one or two stages of this cycle (mainly on “Collecting information”) and by doing so they fail to be part of this process. They are not accompanying their customers throughout their touristic experience. Another important aspect to highlight is that the cycle is never ending. The memories are passed onto tourists who are collecting information and who, in turn, will pass their knowledge onto others. Real value appears when the whole lifecycle is covered by a connected framework of services. It is easy to understand that if a visitor “collects” a lot of useful information on his destination but cannot convert this into services booking or contracting, the experience will suffer from this major disruption.
- Visitors to British Columbia can upload video, photos or blogs (reviews or travelogues). This creates content that can be accessed and referenced by tourists interested in visiting British Columbia to help them inform their decision.
- Visitors to British Columbia can upload video, photos or blogs (reviews or travelogues). This creates content that can be accessed and referenced by tourists interested in visiting British Columbia to help them inform their decision.