Como as novas tecnologias estão aumentando as vendas nos EUA e Europa - Kurt Peters
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Como as novas tecnologias estão aumentando as vendas nos EUA e Europa - Slides de Kurt Peters. Fórum E-commerce Brasil 2012
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Como as novas tecnologias estão aumentando as vendas nos EUA e Europa - Kurt Peters
- 1. Interesting things US online retailers have done—that you can do, too Kurt Peters Executive Editor Internet Retailer
- 2. Source: Internet World Stats, 2011 Kurt Peters, Executive Editor Internet Retailer Aug. 25, 2012 U.S. Online Retail Sales Internet $250 Users, Worldwide $200 (000,000) $222 $150 $194 4000 $100 $139 2000 0 $50 1991 1996 2001 2006 2011 $- 2008 2010 2011 The largest dominate the market: Total Top 500 sales in US: $155.7 billion Total Top 500 sales worldwide: $180 billion
- 3. Kurt Peters, Executive Editor Internet Retailer Aug. 25, 2012 Consumers buy a broad range of products from US online retailers: Top categories: Mass merchants: $52.8 billion Computers/electronics: $28.8 billion Apparel and accessories: $22.2 billion Office supplies: $16.3 billion
- 4. Kurt Peters, Executive Editor Internet Retailer Aug. 25, 2012 Back-to-school shopping Where parents are buying Online 54% (+33%) Discount Stores: 92% (-3%) Office Supply: 45% (-5%) Catalogs 29% (-6%) Department Stores: 50% (-8%) Specialty Retailers 30% (-10%) (Source: Brand Keys)
- 5. Kurt Peters, Executive Editor Internet Retailer Aug. 25, 2012 The new Latin America Top 300 Brazil E-commerce Sales Growth 2011: $10.7 billion 2012: $12.2 billion 2013: $14.6 billion 2014: $17.2 billion 2015: $19.9 million 2016: $22.8 million 2017: $25.6 million http://www.internetretailer.com/latin300/
- 6. Kurt Peters, Executive Editor Internet Retailer Aug. 25, 2012 Amazon same-day delivery 1. Baltimore Boston Chicago Indianapolis Las Vegas New York Philadelphia Phoenix Seattle Washington, D.C.
- 7. Kurt Peters, Executive Editor Internet Retailer Aug. 25, 2012
- 8. Kurt Peters, Executive Editor Internet Retailer Aug. 25, 2012 2. Amazon Prime: 19% of Amazon customers 32% of sales Shop at Amazon twice as often: 4.12 times per month vs. 2.13 for non-Prime customers Source: eDataSource
- 9. Kurt Peters, Executive Editor Internet Retailer Aug. 25, 2012 The importance 3. of mobile Advanced devices: Media tablets, smartphones, portable media players/MP3s, and portable 30.3% devices Nothing: gaming 1 device: 18.2% 2 devices: 16.1% 3+ devices: 35.4% Source: ABI Research
- 10. Kurt Peters, Executive Editor Internet Retailer Aug. 25, 2012 3. The importance of mobile 2 significant mobile facts: • 40% of consumers who switched carriers did so TO GET A BETTER DATA PLAN • 50% of sales at Rue La La in a recent day took place on mobile
- 11. Kurt Peters, Executive Editor Internet Retailer Aug. 25, 2012 The importance 3. of mobile
- 12. Kurt Peters, Executive Editor Internet Retailer Aug. 25, 2012 The importance 3. of mobile
- 13. Kurt Peters, Executive Editor Internet Retailer Aug. 25, 2012 What makes you 4. STAND out Starbucks Patagonia
- 14. Kurt Peters, Executive Editor Internet Retailer Aug. 25, 2012 Use social networks 5. to your advantage 35% of traffic comes from Facebook
- 15. Kurt Peters, Executive Editor Internet Retailer Aug. 25, 2012 Use social networks 5. to your advantage
- 16. Kurt Peters, Executive Editor Internet Retailer Aug. 25, 2012 You can't predict the future. All you can do is invent it. --Frederik Pohl
- 17. Kurt Peters, Executive Editor Internet Retailer Aug. 25, 2012 Thank you! Muito obrigado! kurt@verticalwebmedia.com For a free digital sample of Internet Retailer magazine, go to: http://bit.ly/NGuKiM