13. 2011 2012 2014 20152013
Advertisers
Publishers
Buy Side
Platforms,
Hybrids
Pure players (e-tailers, OTAs)
Brandactional players (auto, finance, airlines)
Brand players (CPG, beverages)
Retargeters
DSPs
Ad Exchanges
SSPs
Trading desks
Ad Networks
Sell Side
Platforms
Long Tail
Grandes Publishers (open auction)
Grandes Publishers (preferred deals)
Grandes Publishers (garantido)
MERCADO BRASILEIRO
DMPs
DE PROGRAMÁTICO ESTÁ MATURANDO RÁPIDO