1. Social production envolve novas formas de produzir valor através da participação de pessoas na web social, realizando tarefas como P&D, produção, operações e marketing.
2. Vários casos de sucesso como Airbnb, Kickstarter e TaskRabbit demonstram como a social production impacta o modelo de negócios e qual papel as pessoas desempenham no ecossistema.
3. Empresas como LEGO e GiffGaff adotaram a social production em larga escala, envolvendo consumidores em atividades que antes eram realizadas apenas intern
4. Mark Zuckerberg
“I think the last 5 years have been about
connecting all these people.
The next 5 years are going to be about
the crazy things you can do now that all
those people are connected”
About 10 months ago
Shaun Abrahamson and thousands
of others like this
Do Social Media para Social Production
13. Researching Creating Engineering
Sharing Voting Commenting
Pre-Buying Investing
Asset Utilization
Big Data
Networks
Capital
Assets
Labor
Data
Quais os recursos podem ser obtidas desta forma?
26. Social Production Cheat Sheet
1 What is the impact on the business model?
2 What tasks should be performed?
3 Who should participate?
4 What do they expect for their efforts?
5 What are the roles in the ecosystem?
6 How are decisions made?
7 What are some of the business challenges?
8 How is scaffolding used for key activities?
9 How are people evaluated?
10 How much is technology (vs. people)?
27. ⬅
⬅
6 Social Production Cases
+ AirBnB
+ TaskRabbit
+KickStarter
+ BetaCup
+ GiffGaff
+ LEGO