SanFran Jr, Presença Digital
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O documento fornece dicas sobre como otimizar seu perfil no LinkedIn, construir sua rede profissional e se manter atualizado sobre o mercado de trabalho. Em 8 passos, é explicado como adicionar foto, educação, experiência, competências e solicitar recomendações para o perfil. Também são dados conselhos sobre seguir empresas, influenciadores e grupos, além de explorar vagas. O objetivo é ajudar os membros a se conectarem e construírem sua marca profissional na rede.
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SanFran Jr, Presença Digital
- 1. Fernando Mattoso Lemos Executive in Innovation, Technology, Digital Transformation Cloud, Emerging Technologies and Entrepreneurship https://www.linkedin.com/in/fernandomattosolemos Presença Digital, SanFran Jr
- 12. Presença Digital Construa sua Marca
- 13. Agenda 1 O mundo profissional e carreira 2 Dicas para otimizar o seu perfil 3 4 Conheça o mercado de trabalho e construa comunidade Conhecendo a rede do LinkedIn
- 14. O mercado de trabalho está em constante transformação Automação Caminhosde carreiranão lineares Terceirização Crescimento da informalidade Capacidade de trabalhar de qualquer lugar Globalização Desigualdade de renda Falta de Habilidades Importância de propósito, paixão e significado
- 15. Se você não sabe para onde ir, qualquer caminho serve. Alice no País das Maravilhas
- 16. https://sloanreview.mit.edu/article/reframing-the-future-of-work/ Valor & Propósito Para ter sucesso, empresas devem trabalhar focadas em um jogo infinito. Propósito e valor e não ganhos a curto prazo
- 17. Informe-se com notícias e informações do mundo profissional Seja Contratado(a) e construa a sua carreira Estudantes no LinkedIn Como a rede pode te ajudar? Conecte-se com o mundo profissional
- 20. Criar oportunidades econômicas para todos os membros da força de trabalho do mundo V I S Ã O
- 21. Conectar os profissionais do mundo para torná-los mais produtivos e bem sucedidos M I S S Ã O
- 23. 115mil de instituições de ensino 722milhões de usuários 55milhões de empresas 36mil competências 14milhões de vagas ativas O Gráfico econômico, 2º semestre 2020
- 24. Brasil 4º maior país em número de usuários BRASIL +46MI
- 25. 3 novos usuários por segundo Entram na rede do LinkedIn
- 26. 03. Dicas para Otimizar o Seu Perfil no LinkedIn
- 27. Passo 1: Adicione uma foto Perfis com foto recebem 21x mais visualizações • Ombros para cima • Fundo neutro • Roupas profissionais • Sozinho(a)
- 28. Passo 2: Adicione sua educação • Adicione sua escola/universidade, graduação/pós graduação • Adicione prêmios acadêmicos e atividades significativas • Inclua informações sobre EJ, grêmios, clubes e atividades extra-curriculares
- 29. Passo 3: Adicione sua experiência de trabalho Perfis com experiência de trabalho são 10x mais propensos a receber mensagens Coloque estágio, “summer job”, atividades informais. • Adicione exemplos com fotos, vídeos e apresentações • Descreva as suas conquistas
- 30. Passo 4: Adicione trabalho voluntário Gestores de contratação valorizam trabalho e experiências de voluntariado • Realizações (cursos/ prêmios, etc.) • Interesses (Grupos relevantes do LinkedIn)
- 31. Passo 5: Adicione competências Estudantes que adicionam 5 ou mais habilidades recebem até 17x mais visitas no perfil Adicione habilidades relevantes que você adquiriu em estágios, experiências voluntárias, experiência remunerada de trabalho.
- 32. Passo 6: Elabore um resumo Um espaço de destaque para você mostrar seu propósito e personalidade. • Seu “elevator pitch” • Foco em realizações e aspirações • Seja breve
- 33. 04. Conheça o mercado de trabalho e construa sua rede
- 34. Mapeie seu futuro com a ferramenta de ex-alunos Encontre alunos que trabalham em empregos, empresas e cidades que lhe interessam • A maioria das empresas prioriza recomendações como forma de recrutamento.
- 35. Dicas de Networking 02. Alimente a sua rede atual Desenvolva laços com mentores e professores para aumentar o valor da sua rede. Certifique-se de adicionar essas pessoas como Conexões, mantenha contato com o InMail. Sempre agregue valor na conversa. 03. Tenha Conselheiros Extraia benefícios da sua rede estando conectado com pessoas que você confia e que podem ajudar. #1: O Advogado • Te conhece pessoalmente e é próximo • Realmente se preocupa e vai falar a verdade #2: O Estratégico • Uma pessoa bem conectada (professor/mentor) • Está disposto a fazer conexões em seu nome #3: O Especialista (SME) • Oferece uma visão macro sobre um setor específico • Pode dar uma opinião imparcial Não espere até precisar de um emprego para começar a construir sua rede. Esse processo leva tempo! Compartilhe seus objetivos com amigos, familiares e colegas de trabalho para que eles saibam como ajudá-lo. Saia da sua zona de conforto. 01. Saia da zona de conforto
- 36. Siga as empresas interessantes Siga as empresas que você se importa e está interessado em trabalhar para obter as últimas notícias e atualizações Exemplo: https://www.linkedin.com/company/linkedin/life/
- 37. Explore vagas e defina suas preferências de pesquisa Crie alertas de emprego para empresas para as quais você está interessado em trabalhar • Lembre-se de personalizar suas configurações de pesquisa em: linkedin.com/jobs Exemplo: https://www.linkedin.com/jobs/career-interests/
- 38. Siga influenciadores Siga os Influenciadores do LinkedIn e líderes de pensamento Personalize seu conteúdo em: linkedin.com/feed/follow/ Exemplo: https://www. linkedin.com/feed/follow/
- 39. Junte-se a grupos e construa sua rede O LinkedIn Groups pode expandir suas conexões para além de amigos e colegas de trabalho. Você pode conhecer profissionais que compartilham interesses de carreira em comum e obter conhecimento privilegiado das principais vozes do setor. Exemplo: https://www.linkedin.com/groups/3044917/
- 40. Como otimizar o seu perfil e se destacar no LinkedIn ?
- 42. Adicione uma foto PASSO 1 Membros com foto tem até: 9x mais pedidos de amizade 21x visitas de perfil 36x mais mensagens
- 43. Adicione seu setor PASSO 2 Membros com informação de setor recebem até 9x mais visitas de perfil Mais de 300K pessoas pesquisam por setor no Linkedin toda semana Setor
- 44. Escreva um resumo atrativo PASSO 3 Seu “elevator pitch” Foque em conquistas e aspirações de carreira. 40+ palavras Como gerente de vendas, com mais de 25 anos de experiência, eu sou apaixonado por conectar clientes a soluções que os ajudem a crescer e escalar suas empresas de software. Minha organização é focada em entregar excelência, encando clientes e resolvendo grandes desafios de software em escala. Liderança é um privilégio, e eu me sinto afortunado em liderar uma organização onde os colaboradores se conectam com sua paixão e propósito diariamente. Eu acredito que cultura e talento nos ajudam a dar vida à nossa missão. Resumo
- 45. Detalhe sua experiência profissional PASSO 4 Membros com cargos atualizados recebem: 5x mais pedidos de conexão 8x mais visitas de perfil 10x mais mensagens ABC Sales Technologies é focada em ajudar pequenos negócios ao redor do mundo a atingirem sucesso, crescerem e escalarem. Nós acreditamos que plataformas, ferramentas e tecnologias podem transformar o jeito que negócios vão ao mercado com novas soluções de software. Eu cresci a nossa linha de negócios de Software de Vendas em mais de $20M em receita, entregando soluções a centenas de empresas em mais de 30 países diferentes. Eu tive o prazer de liderar uma organização com mais de 200 representantes de vendas extremamente talentosos.Eu luto para criar uma cultura que se alinhe com os valores de nossa companhia, e que inspire nossos colaboradores a entregar o melhor trabalho de suas carreiras.
- 46. Adicione exemplos do seu trabalho PASSO 5 Faça o upload de fotos, vídeos e apresentações Dê uma representação dinâmica e visualmente atrativa de sua história profissional
- 47. Adicione trabalhos voluntários PASSO 6 Membros que adicionam experiências e causas voluntárias tem até 6x mais visitas de perfil do que pessoas sem esses dados.
- 48. Adicione competências e seja recomendado PASSO 7 Membros que adicionam 5 ou mais competências tem até 17x mais visitas de perfil.
- 49. Peça por recomendações PASSO 8 Recomendações te ajudam a construir credibilidade e a validar suas competências
- 50. E não se esqueça de… C O N Q U I S TA SE D U C AÇ Ã O P U B L I C A Ç ÕE SLO C AL I Z A Ç Ã O
- 51. Liderança inspiradora Sua voz no LinkedIn
- 52. Atualizações Publicações Compartilhe links, artigos, imagens, cotações ou algo em que seus seguidores estejam interessados Explore os tópicos que importam para você, e acompanhe os comentários para ver o impacto na rede Compartilhar atualizações & Publicar artigos Ajudando a crescer e engajar a sua rede de conexões
- 54. 1. Compartilhe o que realmente acredita. Seja autêntico 2. Poste com frequência 3. Comece uma conversa e compartilhe seu ponto de vista 4. Inclua arquivos de mídia para aumentar seu engajamento 5. Crie oportunidades para reciprocidade Melhores práticas para compartilhar e crescer
- 55. Se torna parte de seu perfil pessoal É compartilhado com sua rede de conexões Atinge o maior grupo de profissionais reunidos online Publicando artigos no Linkedin
- 56. Comece em sua página inicial PUBLICANDO ARTIGOS
- 57. 1. Crie um título que chame a atenção 2. Inclua uma foto que se destaque 3. Seja autêntico, use sua voz 4. Pense em sua audiência 5. O tamanho do artigo importa Melhores práticas ao publicar artigos
- 62. Filtros de pesquisa avançados te ajudam a encontrar o que é PESQUISE EM ESCALA
- 63. Veja as notícias, conteúdos e posts que mais importam PERSONALIZE SEU FEED
- 64. Oportunidade de Networking em Eventos Conecte-se com os participantes da sessão com a função “Na Sua Área”
- 65. Fernando Mattoso Lemos Executive in Innovation, Technology, Digital Transformation Cloud, Emerging Technologies and Entrepreneurship https://www.linkedin.com/in/fernandomattosolemos
- 71. Exemplo de uma rede social. Note as ligações em destaque: mesmo com uma distância relativamente longa, o caminho tem poucos passos. Teoria dos seis graus de separação https://pt.wikipedia.org/wiki/Teoria_dos_seis_graus_de_separa%C3%A7%C3%A3o https://rodrigocoimbra.wordpress.com/2012/04/21/em-nyware-o-mundo-parece-muito-grande-a-teoria-dos-seis-graus-de-
- 73. LinkedIn, jornada de sucesso, da idéia ao mundo, e o blitzscaling https://www.reidhoffman.org/linkedin-pitch-to-greylock/ https://startupdecks.co/wp-content/uploads/2019/06/LinkedIn-1.pdf https://business.linkedin.com/marketing-solutions/blog/linkedin- news/2019/introducing-_a-brief-history-of-advertising-on-linkedin-- https://endeavor.org.br/estrategia-e-gestao/blitzscaling-o-modelo- das-empresas-que-mais-crescem-no-mundo/
- 74. Sugestões Literatura Você é o que você compartilha: E-agora: como aproveitar as oportunidades de vida e trabalho na sociedade em rede Obtendo O Máximo Do Linkedin, Domine seu Mercado, Crie uma Marca Pessoal e Construa a Carreira dos seus Sonhos Dar e receber, uma abordagem revolucionária sobre sucesso, generosidade e influência Comece pelo porquê: Como grandes líderes inspiram pessoas e equipes a agir Blitzscaling: o Caminho Vertiginoso Para Construir Negócios Extremamente Valiosos #GiveFirst: A New Philosophy for Business in The Era of Entrepreneurship
- 75. Sugestões em Mídia Are you a giver or a taker ?, Adam Grant How great leaders inspire action, Simon Sinek First 20 hours, how to learn anything | Josh Kaufman Lead with WHY, Elevator Pitch, Simon Sinek How to Play the Game of Life, Simon Sinek Start with WHY, Simon Sinek | BOOK SUMMARY
- 76. Perguntas?
- 78. Fernando Mattoso Lemos Executivein Innovation,Technology,Digital Transformation Cloud, EmergingTechnologies and Entrepreneurship https://www.linkedin.com/in/fernandomattosolemos
- 79. Obrigado Marcelo Conceição Customer Success, Linkedin Rudi Solon Customer Success, LinkedIn Gabriela Bevilaqua Customer Success, Microsoft Fernando Lemos Customer Success, Microsoft
Notas do Editor
- https://www.visualcapitalist.com/every-minute-internet-2020/
- Even as—especially as—the nature of opportunity evolves, “Members First” will remain our true north and our most important company value. There’s higher pay, globalization, and the rise of the gig economy which create new, different, exciting opportunities for the workforce. At the same time, there’s also massive income inequality, a growing skills gap, and issues like outsourcing and automation with which to grapple and contend. Amidst it all, workers are considering purpose, passion, and meaning in new ways when thinking about their work and impact in the world. In short, having a “career” doesn’t mean what it used to. It’s a dynamic, ever-evolving work environment. And the pace of change is only increasing. And in this fast paced, interconnected, high tech world, LinkedIn’s ability to create value for our members is greater and more important than ever before. On-click build for the things
- Um estudo recente do MIT Sloan Management Review demonstra o fato de que os executivos já estão criando um novo futuro de iniciativas de trabalho todos os dias, mas muitas dessas iniciativas são reativas demais. Por exemplo, os gerentes podem fazer pressão para reduzir os custos em 20%, mas há metas maiores e melhores que os líderes podem visar, e estamos em um momento crítico para as organizações concentrarem seus esforços. Imagine os benefícios de uma estratégia para o futuro do trabalho voltada para gerar mais valor e significado para o cliente, além de maiores lucros para a empresa a longo prazo. No entanto, muitas iniciativas estão focadas em ganhos incrementais ou atividades que aumentam a eficiência. Machine learning e Inteligência Artificial são tratados como novas ferramentas brilhantes, aquelas que as empresas podem implementar para cortar custos e fazer o trabalho mais rapidamente e com menos trabalho humano. Porém quando as organizações tem essa perspectiva limitada, o trabalho de amanhã será o mesmo que o trabalho de hoje. A oportunidade real apresentada no futuro do trabalho vai além de fazer o mesmo trabalho mais rápido e mais barato. Uma das grandes oportunidades para as empresas é ampliar as noções de valor além de cortar o custo total da empresa. Para ter sucesso nessa visão de criar tipos de valor maiores e variados, as organizações devem mudar, indo além do lucro como um direcionador exclusivo de valor e significado, e expandindo o tipo de impacto a ser buscado. Assim, deve-se compreender e promover o propósito da empresa, e o impacto que o seu papel terá. Como condutor de trabalho, você tem a obrigação de conectar o trabalho a uma compreensão mais profunda dos participantes envolvidos - clientes, trabalhadores e outras partes interessadas - e o maior impacto que o trabalho terá em ajudá-los a alcançar suas aspirações. Aqui podemos alavancar o círculo de ouro de Simon Sinek para considerar o motivo pelo qual sua empresa faz o que faz, o objetivo principal - você também pode fazer isso para a equipe e as funções para as quais está recrutando. Pergunte ao seu gerente de contratação o impacto que essa pessoa terá sobre o motivo mais amplo da organização e assegure-se de chamar a atenção para isso durante todo o processo de contratação. https://sloanreview.mit.edu/article/reframing-the-future-of-work/
- MAKE SURE YOU Are familiar with the latest LinkedIn “in it together” marketing campaign. If you aren’t, get familiar at go/inittogether Can message LinkedIn consistently with our new brand YOU CAN SAY LinkedIn is all about you, your professional community and helping you connect to opportunity. We don’t get anywhere alone, it takes a community of people to help us be successful. So, we went out and talked to real members about how they use their professional community on LinkedIn to reach their definition of success in their careers. After all, success is when who you are lined up with what you do. TRANSITION Let’s take a look at some of our members and their stories.
- YOU CAN SAY We define vision as our true north. It’s our dream as a company, it’s what drives us every day at LinkedIn. Ours is to “create economic opportunity for every member of the global workforce.” TRANSITION Our vision is followed by our mission…
- YOU CAN SAY We define mission as our over-arching objective. It’s something realizable, measureable and ideally inspirational. This is ours “connect the world’s professionals to make them more productive and successful” TRANSITION Now that you have a better idea of LinkedIn as a company, let’s talk a little more about our network.
- YOU CAN SAY So, how does LinkedIn create value for YOU? TRANSITION The answer to that question can be summed up by our value proposition.
- MAKE SURE YOU Add your name and the title to this slide. Insert your photo into the circle. YOU CAN SAY Hi everyone! I’m so excited to welcome you to Rock Your Profile, a program we run at LinkedIn to help educate members, customers, non profits etc. on how to build a profile that tells your professional story, and connect to opportunity on LinkedIn. My name is [insert name] and I’m a [insert title] on the [insert team name] at LinkedIn. TRANSITION Before we dive in, let me give you a better idea of how we will be using our time today and what you can expect from this session.
- MAKE SURE YOU Are familiar with the key profile sections in this deck You are comfortable with profile messaging and what to emphasize (go/profilemessaging for more information) YOU CAN SAY Your LinkedIn profile is a digital portfolio that represents you and tells your professional story. Think of it less as a resume, and more as a dynamic digital portfolio that’s engaging, visual, and highlights your experience and skills to help you build your professional presence Let’s kick off this section by giving you some best practice recommendations to strengthen key parts of your LinkedIn profile. TRANSITION Starting with photo.
- YOU CAN SAY Make sure that you select a LinkedIn profile photo that truly represents you. It doesn’t have to be perfect, it just has to tell your professional community who you are. It can be a professional headshot, but doesn’t have to be. If you snap on your own just make sure you photo is high-res, has good lighting, and just features you. In fact, did you know that LinkedIn has photo filters that you can use to polish your photo? You can use them by clicking into the pencil to edit your photo. TRANSITION After adding a photo, the next most important thing to update or add is your industry.
- YOU CAN SAY Adding your industry is really important. Often it’s how others will find you and add you to their professional network. In addition, adding your industry will give you up to 9X more profile views! Members with industry information are discovered up to 38X more in recruiter searches It’s simple, click the pencil at the top of your profile where your headshot and name are and scroll down to edit or add your industry. TRANSITION Next, let’s talk about Summary.
- YOU CAN SAY Think of your summary as your “elevator pitch.” It should include an introduction to you, and also highlight your accomplishments and aspirations. Keep it short and sweet, no need to list all your career accomplishments, you have an experience section for that. Feel free to highlight your unique talents and how you want to contribute. Did you know adding a summary of 40 words or more makes your profile more likely to turn up in a future employer’s search? TRANSITION Following summary is experience.
- YOU CAN SAY Experience is your opportunity to tell your professional story and talk about your accomplishments within each of the roles you’ve had. A great way to showcase your experience is to write it in short paragraph form rather than bullet points. You can use a couple of bullet points here and there, but the majority should read like a story, your professional story. If you’ve worked at a start up company or a smaller company that isn’t as well known, give a brief introduction to the company before detailing your experience. Lastly, it’s great to talk about what you did in your role, it’s even better to showcase the impact you had, results your delivered and change you created. TRANSITION Next, let’s talk dive into rich media.
- YOU CAN SAY Rich Media is a photo, a video a presentation or anything else that visually enhances your profile and makes it more dynamic. Help connect people into what you do by adding rich media to your experience. Keep in mind, this doesn’t have to be content you own. For example, if you company has a brand video or company brand assets, you can use them in your profile (especially in your experience section). TRANSITION Last but not least, let’s talk about the volunteer & causes section.
- YOU CAN SAY Adding volunteer experience is a great way to round out your professional identity and uniquely tell your story. Make sure you add your volunteer experience and give a quick 1-2 sentence description of what you do for that specific organization. Did you know that almost half of all hiring managers say they view volunteer experience as equivalent to formal work experience? It’s an important part of you professional identity.
- YOU CAN SAY Add skills to showcase what you’re great at! Adding at least 5 or more skills can get you up to 17X more profile views Professionals also search key skills across LinkedIn, so it’s another great way to be found by your network. Remember, you are in full control of your skills. You choose what order they get displayed in and who endorses you for what You also control what skills get featured on your profile, and which ones don’t. TRANSITION Skills are a quick way to showcase what your good at. Now, let’s shift gears and talk about recommendations.
- YOU CAN SAY Recommendations are a great way for you to build your professional credibility. If you don’t already have them, request a recommendation from a colleague, manager, partner etc. Here’s a couple of things to keep in mind when requesting a recommendation Always customize your request. Make sure you let the person know what you want to be recommended for specifically (a project, an initiative you lead etc.) When you make the request (especially when asking senior leaders or executives) sometimes you can write a first pass to send to them. This helps to save them time and gives them something to work with that they can edit to make their own. You can even send them an outline to work with. Choose people who you have worked with closely and who can provide specific examples of how your strengths, skills and experience show up.
- YOU CAN SAY Make sure you add or update your location. This will help you discover opportunities and connections in your area. Education is important to add. You can choose where in your profile it gets displayed. Do you have any publications you have authored? Add this section to your profile to feature all your great work. Have you received an industry honor or won an award? These types of things are great to feature in the accomplishments section of your profile. TRANSITION Now that we’ve talked about how to take your profile specifically to the next level, let’s talk about how you can leverage LinkedIn to build a strategic network.
- MAKE SURE YOU Are familiar with publishing content on LinkedIn and sharing updates across the platform Know the resources you can point people to for additional info: The LinkedIn Help Center has great updated resources on publishing. https://www.linkedin.com/help/linkedin/answer/47445/publishing-articles-on-linkedin-overview?lang=en YOU CAN SAY LinkedIn is a place where you can share your insights, expertise and opinions with your professional community. TRANSITION There are two great ways for you to share your professional perspective on LinkedIn
- YOU CAN SAY Get started by sharing a status update on your homepage. You’ll see the share box at the top when you sign into LinkedIn. There’s a couple of things that can help your status update stand out from the crowd. TRANSITION Let’s talk through what some of those things are.
- YOU CAN SAY SHARE YOUR AUTHENTIC VOICE LinkedIn is a platform where you can have your voice heard by your professional community. Be authentic, stay on brand and show up consistently. POST FREQUENTLY By sharing frequently, you create more opportunities for you and your content to be discovered. PRO TIP: Add a reminder to your calendar to post something once a week or every day. START A CONVERSATION Post something quick and snappy that engages your professional community. Pose a question, provide your perspective on current events or an article or give an insider point of view. The more people engage with the content you post, the more it gets shared and noticed in the feed. INCLUDE RICH MEDIA Include photos and videos to help your post stand out. Posts that include rich media get more comments and likes. THINK ABOUT RECIPROCITY When posting a status update, think of things you can share that will benefit your professional community. This also goes the other way, use status updated to pose a question or get insights and thoughts from professionals you care about. TRANSITION Now that we’ve talked through some best practices around sharing updates, let’s talk a little bit about publishing on LinkedIn and how you can leverage LinkedIn to share your voice, unique perspective and point of view.
- YOU CAN SAY Publishing content is a great way for you to explore topics that matter to you and to share your expertise and insights with your professional community. Remember, when you publish content on LinkedIn it: Becomes part of your profile Gets shared with your network Reaches the largest group of professionals (over 540M+ to be exact)! Once you’ve published content, people can follow you to stay on top of what you say + post on LinkedIn. Publishing content on LinkedIn is a great way to establish thought leadership within a community of professionals who matter to you. TRANSITION So, how does publishing work?
- YOU CAN SAY Similar to sharing status updates, you can get started on your home page. Select “write an article” and get started TRANSITION Let’s talk through some quick tips on how you can bring your expertise front and center and have your voice heard on LinkedIn.
- YOU CAN SAY CREATE A HEADLINE THAT CAPTURES Create a headline that stands out. Ask yourself if you would click on it in your busy day. INCLUDE A PHOTO Always make sure you add a cover photo as well as photos throughout your article to break up content. Articles with cover photos get more views and comments than those without. BE AUTHENTIC Make sure you show up as your authentic self. You have a lot of experience and expertise and people want to hear your views, your insights and your perspective. THINK ABOUT YOUR AUDIENCE Remember to think about your audience and what they would benefit from. Tailor your content to give back to your professional community. ARTICLE LENGTH MATTERS You can write a long form post, but make sure it isn’t too long. The sweet spot for article length is about 600-1,000 words TRANSITION The best part about publishing content on LinkedIn is that you have the ability to track metrics and analytics on your published content.
- YOU CAN SAY Simply click the “view stats” button within your published article to pull up analytics that will help you target the professionals who can benefit most from your perspective and expertise. Track your progress regularly to see how your content resonates with your professional community.
- MAKE SURE YOU Understand how to follow and unfollow companies + influencers Know how to access settings to customize the feed. You can read more here: https://www.linkedin.com/help/linkedin/answer/62570?query=customize%20the%20feed YOU CAN SAY LinkedIn helps you stay on top of the news, content, companies and professionals that matter the most to you. TRANSITION Let’s talk about what this looks like starting with following companies.
- YOU CAN SAY Stay connected to the companies that matter most to you by following them. You can do this by following the company’s page (simply search for them under “companies” in the sear box Following a company helps you stay on top of news, trends and new product launches for that company. TRANSITION In addition to following companies, you can gain insights by following LinkedIn influencers.
- YOU CAN SAY Follow industry influencers to stay on top of key trends, topics and insights from the people you respect and admire. When you follow an influencer, you can see their activity across LinkedIn in the feed. TRANSITION In addition to gaining industry insights and staying informed on what matters to you, you can also leverage LinkedIn to find what you care about.
- YOU CAN SAY LinkedIn has advanced search filters to help you find what matters most quickly Searching for Jobs, Companies or people? Turn on your desired filter to get all the most relevant search results. NEED TO CONFIRM WHAT SEARCH CAPABILITIES ARE FREE VERSUS PREMIUM TRANSITION: Now that we’ve covered how to follow companies and influencers plus search at scale, let’s talk about how to customize your LinkedIn experience through the feed.
- YOU CAN SAY As a member on LinkedIn, we give you full control over your LinkedIn feed. We want to empower you to consume the content that matter most. Manage your feed preferences by clicking on the 3-dots on the top right of any post and select improve my feed. Follow or unfollow people, companies and influencers. Hide posts that aren’t relevant to you. Click the 3-dots on the top right and select hide post. You can also report inappropriate content if you ever see it, and it will flag that to our teams so we pull it out of the feed. TRANSITION You can transition to questions, next steps or actions.
- COMMON FAQs Do I have to have a professional headshot? No. We recommend that you upload a photo that represents the unique professional that is you! For some, that may be a professional headshot, for others it may be a picture snapped on a camera or iPhone. Just make sure it’s high res, features just you and has good lighting. Use our LinkedIn photo filters to add that extra polish! Should I list bullet points for experience on my profile? We recommend that you list your experience in paragraph format because your LinkedIn profile should be a digital portfolio of your work that tells your story as a professional. LinkedIn isn’t a data dump of your resume, so it shouldn’t look like a resume. Should I write my profile in first person or third person narrative? As a LinkedIn best practice, we always recommend writing your profile in the first-person narrative. It’s more authentic and genuine when it comes from you. And we want LinkedIn to be a place where you can bring your authentic self and build your professional community. Why should I add skills to my profile? It’s a quick hit way to showcase the skills you have and helps recruiters find you. It’s also an excellent way for a third party to validate the skills you say you have. Did you know that if you list at least 5 skills on your profile, you’re more likely to appear in recruiter searches? Can I control the skills/endorsements that get featured on my profile? Yes! You are in full control as a member on LinkedIn. You can control which skills get shown on your profile by accepting or rejecting skills/endorsements. You can also control the order your skills and endorsements appear on LinkedIn. Random people are endorsing me on LinkedIn for skills I don’t have, how do I prevent this? At LinkedIn, members come first and as such we have a member blocking feature. If people you don’t know are endorsing you for skills you don’t have, and it makes you feel uncomfortable, block them and this will report it to our internal Security Teams. That person won’t have the ability to reach out to you again. What’s the best practice recommendation from LinkedIn around connections? Generally, we recommend quality of connections versus quantity of connections. You should only connect with people that you know. Since LinkedIn helps you to build your professional community, think about whether or not you want that person added to your community. In addition, as a best practice, we always recommend that you personalize you connection request by telling the other person how you met them and why you want to connect. This helps provide context and create community. What’s the difference between following someone and sending a connection request? For people you don’t know well enough to add to your network, we recommend you have them follow you. That way they can stay in the loop with your activity on LinkedIn and any published posts or content you create on the platform. For people you know and want to add to your professional community, send a connection request.