Consumo Facebook Power BI
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Este documento fornece uma introdução sobre como analisar dados do Facebook no Power BI. Ele discute os principais elementos do Power BI, o histórico do Facebook, por que usar o Power BI e o Facebook juntos, DAX e fontes de dados. O documento termina com uma demonstração ao vivo de como usar APIs do Facebook no Power BI.
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Consumo Facebook Power BI
- 1. Consumo de Dados do Facebook no Power BI ORLANDOGOMES MICROSOFTMVPDATAPLATFORM MICROSOFTSTUDENTPARTNER(MSP) MEDIUM.COM/@_ORLANDOGOMES LINKEDIN.COM/IN/ORLANDOMARIANO FACEBOOK.COM/PAGE.ORLANDOGOMES
- 2. Sobre Consultor de BI – Lambda3; Co-Organizer @Nerdzao; Microsoft MVP Data Platform; MSP - Microsoft Student Partner; Graduando do 4º Ano de Engenharia Mecatrônica - FIAP; Experiência focada em SharePoint e Power BI; Fã de Pokémon / Futebol
- 3. Agenda Power BI; Principais Elementos; Histórico Facebook; Porque Power BI e Facebook ? DAX (Data Analysis Expressions); Referencias; Demo.
- 4. Power BI “O Power BI é um conjunto de ferramentas de análise de negócios para analisar dados e compartilhar ideias. Com um clique, os usuários podem explorar os dados em seu painel usando ferramentas intuitivas que facilitam encontrar as respostas” -Google
- 5. Principais Elementos Desktop MobileServices Embedded • Web-based • Allplatforms • Limiteddesign tools • Limiteddata sources • Dashboards • Publishing • Windowsonly • Robustdesign tools • Queryand modelingtools • Cross-platform • Reportviewers • Report integration • RESTservices • Createcustom visualizations
- 7. Histórico Facebook • Lançado em 2004 com o nome de "Thefacebook", criado por Mark Zuckerberg e seus colegas de quarto em Harvard Dustin Moskovitz, Chris Hughes e o brasileiro Eduardo Saverin. • Permitia saber quais dos alunos estavam solteiros ou comprometidos. • Com o sucesso em Harvard, o site se expandiu para outras universidades dos Estados Unidos e de outros países e mudou de nome para "Facebook“.
- 8. Histórico Facebook • Em 2006 começou a aceitar o cadastro de qualquer pessoa com mais de 13 anos. Ou seja, não era mais necessário estar em uma faculdade. • A quantidade maior de usuários de12 milhões em 2006 fez o visual das páginas mudar, adotando uma aparência similar à atual. Foi aí que foi definida a barra azul no topo e as páginas com fundo branco
- 9. Histórico Facebook • Foi em 2008 que o Facebook ultrapassou o MySpace e se tornou a rede social com maior quantidade de usuários do planeta. • Nesse mesmo ano, foi criado o bate-papo e lançou um aplicativo para iPhone • Teve como marco em 2008 a adição do português brasileiro como um dos idiomas.
- 10. Histórico Facebook • Em 2011 o Google tentou contra-atacar com a rede social Google+, que não conquistou os internautas, o Facebook implementou a Linha do Tempo ("Timeline") nas páginas dos usuários. • Realizou em 2012 do aplicativo de mensagens Instagram, dando inicio a exibição de anúncios entre as publicações de amigos e paginas. • Realizou a aquisição do WhastApp em 2014 por cerca de 22 bilhões de dólares. • Tentou a compra do Snapchat por U$ 3 bilhões em 2013, no entanto teve a oferta recusada e lançou o histories do Instagram como principal concorrente.
- 14. Porque Facebook e Power BI ?
- 16. Métricas! • Total de Curtidas e Seguidores; • Engajamento em Redes Sociais de Empresas (Likes / Curtidas / Comentários / Compartilhamentos); • Alcance (% de pessoas atingidas com postagens); • Avaliações.
- 17. DAX (Data Analysis Expressions) Coleção de funções, operações e constantes, úteis para calculo de valores e criação de medidas e colunas. • Medidas Calcula um grupo de linhas DEPOIS da agregação. • Colunas Leitura de cada linha ANTES da agregação.
- 18. Referencias • Data Stories Gallery; • Aprendizagem Orientada; • Votação de Recursos; • Tutorial: Facebook analytics using Power BI Desktop; • Livro: The Definitive Guide to DAX.
- 19. Fontes • http://g1.globo.com/tecnologia/noticia/2014/02/facebook-completa-10-anos- veja-evolucao-da-rede-social.html • https://exame.abril.com.br/tecnologia/compra-do-whatsapp-pelo-facebook-por- us-19-bilhoes-completa-um-ano/ • https://exame.abril.com.br/tecnologia/compra-do-whatsapp-pelo-facebook-por- us-19-bilhoes-completa-um-ano/ • https://www.startse.com/noticia/mercado/21451/zuckerberg-x-snapchat-se-nao- da-pra-comprar-copie
- 20. Demo – Usando as APIs do Facebook no Power BI!
Notas do Editor
- Power BI can unify all of your organization’s data, whether in the cloud or on-premises. Using the Power BI gateways, you can connect SQL Server databases, Analysis Services models, and many other data sources to your same dashboards in Power BI. If you already have reporting portals or applications, you can embed Power BI reports and dashboards into web and app scenarios for a unified experience across any device or platform.
- Power BI can unify all of your organization’s data, whether in the cloud or on-premises. Using the Power BI gateways, you can connect SQL Server databases, Analysis Services models, and many other data sources to your same dashboards in Power BI. If you already have reporting portals or applications, you can embed Power BI reports and dashboards into web and app scenarios for a unified experience across any device or platform.
- Power BI is a high-level name for Microsoft’s Power BI Services and Tools Suite. In general, all tools draw on the underlying foundation of Power BI Services, which is exposed to users via a web-based design and administration experience. More powerful features are available in the Power BI Desktop application targeting the Windows platform, and mobile versions of Power PI exist for Windows Mobile, iOS, and Android devices that enable end users to interactively access and navigate report and dashboard information. Developer and administrators can also exposed the services of Power BI via Power BI embedded which includes a robust REST-based API as well as tools to create custom visualizations.
- The basic building block for all Business Intelligence elements in Power BI begins with the data itself. Data from various sources is filtered, cleaned, and combined into Reports via Visualizations, and optionally published to Dashboards. Dashboard data is surfaced to users on any device, based on permissions and organization needs.
- Power BI is a high-level name for Microsoft’s Power BI Services and Tools Suite. In general, all tools draw on the underlying foundation of Power BI Services, which is exposed to users via a web-based design and administration experience. More powerful features are available in the Power BI Desktop application targeting the Windows platform, and mobile versions of Power PI exist for Windows Mobile, iOS, and Android devices that enable end users to interactively access and navigate report and dashboard information. Developer and administrators can also exposed the services of Power BI via Power BI embedded which includes a robust REST-based API as well as tools to create custom visualizations.
- Power BI is a high-level name for Microsoft’s Power BI Services and Tools Suite. In general, all tools draw on the underlying foundation of Power BI Services, which is exposed to users via a web-based design and administration experience. More powerful features are available in the Power BI Desktop application targeting the Windows platform, and mobile versions of Power PI exist for Windows Mobile, iOS, and Android devices that enable end users to interactively access and navigate report and dashboard information. Developer and administrators can also exposed the services of Power BI via Power BI embedded which includes a robust REST-based API as well as tools to create custom visualizations.
- Power BI is a high-level name for Microsoft’s Power BI Services and Tools Suite. In general, all tools draw on the underlying foundation of Power BI Services, which is exposed to users via a web-based design and administration experience. More powerful features are available in the Power BI Desktop application targeting the Windows platform, and mobile versions of Power PI exist for Windows Mobile, iOS, and Android devices that enable end users to interactively access and navigate report and dashboard information. Developer and administrators can also exposed the services of Power BI via Power BI embedded which includes a robust REST-based API as well as tools to create custom visualizations.
- Power BI is a high-level name for Microsoft’s Power BI Services and Tools Suite. In general, all tools draw on the underlying foundation of Power BI Services, which is exposed to users via a web-based design and administration experience. More powerful features are available in the Power BI Desktop application targeting the Windows platform, and mobile versions of Power PI exist for Windows Mobile, iOS, and Android devices that enable end users to interactively access and navigate report and dashboard information. Developer and administrators can also exposed the services of Power BI via Power BI embedded which includes a robust REST-based API as well as tools to create custom visualizations.
- Power BI is a high-level name for Microsoft’s Power BI Services and Tools Suite. In general, all tools draw on the underlying foundation of Power BI Services, which is exposed to users via a web-based design and administration experience. More powerful features are available in the Power BI Desktop application targeting the Windows platform, and mobile versions of Power PI exist for Windows Mobile, iOS, and Android devices that enable end users to interactively access and navigate report and dashboard information. Developer and administrators can also exposed the services of Power BI via Power BI embedded which includes a robust REST-based API as well as tools to create custom visualizations.
- Power BI is a high-level name for Microsoft’s Power BI Services and Tools Suite. In general, all tools draw on the underlying foundation of Power BI Services, which is exposed to users via a web-based design and administration experience. More powerful features are available in the Power BI Desktop application targeting the Windows platform, and mobile versions of Power PI exist for Windows Mobile, iOS, and Android devices that enable end users to interactively access and navigate report and dashboard information. Developer and administrators can also exposed the services of Power BI via Power BI embedded which includes a robust REST-based API as well as tools to create custom visualizations.
- Power BI is a high-level name for Microsoft’s Power BI Services and Tools Suite. In general, all tools draw on the underlying foundation of Power BI Services, which is exposed to users via a web-based design and administration experience. More powerful features are available in the Power BI Desktop application targeting the Windows platform, and mobile versions of Power PI exist for Windows Mobile, iOS, and Android devices that enable end users to interactively access and navigate report and dashboard information. Developer and administrators can also exposed the services of Power BI via Power BI embedded which includes a robust REST-based API as well as tools to create custom visualizations.
- Power BI is a high-level name for Microsoft’s Power BI Services and Tools Suite. In general, all tools draw on the underlying foundation of Power BI Services, which is exposed to users via a web-based design and administration experience. More powerful features are available in the Power BI Desktop application targeting the Windows platform, and mobile versions of Power PI exist for Windows Mobile, iOS, and Android devices that enable end users to interactively access and navigate report and dashboard information. Developer and administrators can also exposed the services of Power BI via Power BI embedded which includes a robust REST-based API as well as tools to create custom visualizations.
- Power BI is a high-level name for Microsoft’s Power BI Services and Tools Suite. In general, all tools draw on the underlying foundation of Power BI Services, which is exposed to users via a web-based design and administration experience. More powerful features are available in the Power BI Desktop application targeting the Windows platform, and mobile versions of Power PI exist for Windows Mobile, iOS, and Android devices that enable end users to interactively access and navigate report and dashboard information. Developer and administrators can also exposed the services of Power BI via Power BI embedded which includes a robust REST-based API as well as tools to create custom visualizations.
- Power BI is a high-level name for Microsoft’s Power BI Services and Tools Suite. In general, all tools draw on the underlying foundation of Power BI Services, which is exposed to users via a web-based design and administration experience. More powerful features are available in the Power BI Desktop application targeting the Windows platform, and mobile versions of Power PI exist for Windows Mobile, iOS, and Android devices that enable end users to interactively access and navigate report and dashboard information. Developer and administrators can also exposed the services of Power BI via Power BI embedded which includes a robust REST-based API as well as tools to create custom visualizations.
- Data Analysis Expressions, or “DAX” includes a library of over 200 functions, operators, and constructs and are similar to Excel formulas. DAX has many of the same functions as Excel, except that DAX functions are meant to work over data interactively “sliced” or filtered in a report. If users are familiar with writing Excel functions, its an easy transition into DAX.
- The basic building block for all Business Intelligence elements in Power BI begins with the data itself. Data from various sources is filtered, cleaned, and combined into Reports via Visualizations, and optionally published to Dashboards. Dashboard data is surfaced to users on any device, based on permissions and organization needs.
- The basic building block for all Business Intelligence elements in Power BI begins with the data itself. Data from various sources is filtered, cleaned, and combined into Reports via Visualizations, and optionally published to Dashboards. Dashboard data is surfaced to users on any device, based on permissions and organization needs.
- The basic building block for all Business Intelligence elements in Power BI begins with the data itself. Data from various sources is filtered, cleaned, and combined into Reports via Visualizations, and optionally published to Dashboards. Dashboard data is surfaced to users on any device, based on permissions and organization needs.
- The basic building block for all Business Intelligence elements in Power BI begins with the data itself. Data from various sources is filtered, cleaned, and combined into Reports via Visualizations, and optionally published to Dashboards. Dashboard data is surfaced to users on any device, based on permissions and organization needs.