Tomás o Coelhinho - historia-para-o-dia-da-alimentação.ppt

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A União Europeia está enfrentando desafios sem precedentes devido à pandemia de COVID-19 e à invasão russa da Ucrânia. Isso destacou a necessidade de autonomia estratégica da UE em áreas como energia, defesa e tecnologia digital para garantir sua segurança e prosperidade a longo prazo. A Comissão Europeia propôs novas iniciativas para fortalecer a resiliência da UE e reduzir sua dependência de outros atores.

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Tomás o Coelhinho - historia-para-o-dia-da-alimentação.ppt

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ATIVIDADE 2 - GQ - COMUNICAÇÃO EMPRESARIAL E NEGOCIAÇÃO - 52_2024 QUESTÃO 1 Um plano de comunicação deve ser elaborado com o objetivo de envolver e integrar toda a empresa para a melhoria do comportamento e das performances, avaliar o que deve ser executado e criar parâmetros que permitam medir resultados e desempenhar com clareza e justiça, mas não só. É preciso também prever os gastos para sua implantação. Mesmo se tratando de um plano de comunicação, é necessário elaborar um orçamento com o intuito de minimizar os danos que o descontrole das despesas pode causar à imagem e à lucratividade da empresa, o que levaria o planejamento a causar o efeito contrário. Fonte: CHINEM, R. Introdução à Comunicação Empresarial. São Paulo: Saraiva, 2010, p. 13. Considerando os estudos da disciplina sobre como potencializar a comunicação nas organizações, avalie as asserções a seguir e a relação proposta entre elas: I. Potencializar a comunicação nas organizações é, simplesmente, fazer o uso de instrumentos e ferramentas de mídias sociais e websites, como o Instagram, Facebook, Twitter (X), YouTube, WhatsApp, Intranet, entre outros, já que são ferramentas que não exigem necessariamente um planejamento em sua aplicabilidade no contexto organizacional. PORQUE II. Uma vez que a má comunicação traz uma série de prejuízos, como desgastes nas relações, agressões verbais, perda de tempo com retrabalho, mal-entendidos, suscetibilidades afetadas, perda de motivação e estresse, um dos maiores desafios dos gestores de áreas de comunicação no Brasil e no mundo é preocupar-se com uma comunicação mais efetiva e potencialmente inteligente no ambiente organizacional. Assinale a alternativa correta: Alternativas Alternativa 1 - As asserções I e II são proposições verdadeiras, e a II é uma justificativa correta da I. Alternativa 2 - As asserções I e II são proposições verdadeiras, mas a II não é uma justificativa correta da I. Alternativa 3 - A asserção I é uma proposição verdadeira, e a II é uma proposição falsa. Alternativa 4 - A asserção I é uma proposição falsa, e a II é uma proposição verdadeira. Alternativa 5 - As asserções I e II são proposições falsas. QUESTÃO 2 A globalização propiciou a abertura do universo da locução. Os discursos empresariais se tornaram intensos e provocaram mais ecos. As novas tecnologias alteraram o marketing das empresas. A internet e outras formas de mídia tornam cada vez mais vital a comunicação direta com o consumidor. Pela primeira vez, o fabricante passou a ter acesso direto ao consumidor, sem intermediário. Por sua vez, com a internet e outras formas de comunicação, o consumidor passou a escolher o momento em que deseja ser abordado. Acontece que a tecnologia, como nunca acontecera antes, é maior do que a capacidade do ser humano de assimilar as mudanças culturais e torná-las parâmetros de uma nova era. É por isso, entre outros motivos mais aparentes (como a sinergia, comprometimento dos recursos humanos com a qualidade), qu

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