O documento fornece dicas sobre apresentações, incluindo falar devagar, não colocar as mãos nos bolsos, planejar os primeiros slides, obter feedback e usar exemplos reais em vez de abstratos. Também discute técnicas de design de slides simples como usar poucas cores, fontes e imagens em vez de texto.
31. No Japão, ter parceiros conhecidos ou grandes clientes, ajuda a criar credibilidade.
32. A aparência do palestrante é importante para a credibilidade? Festa do Ridículo: http://www.ridiculo.com.br/
33. A apresentação é importante para gerar credibilidade? Qual dos dois Bigmacs você escolheria? Foto de um sanduíche comprado em uma loja qualquer. Foto do mesmo sanduíche e para fins de marketing.
51. Evite O uso excessivo de diferentes fontes http://www.slideshare.net/satyajeet_02/how-to-make-effective-presentation
52. Z Z http://www.slideshare.net/satyajeet_02/how-to-make-effective-presentation Sanserif Serif Claro Confuso Fontes com serifa são difíceis de ler no monitor, assim como em itálico .
53. TEXTO EM CAIXA ALTA É MAIS DIFÍCIL DE LER Em caixa baixa é mais fácil http://www.slideshare.net/satyajeet_02/how-to-make-effective-presentation
72. a habilidade técnica : consiste em utilizar conhecimentos, métodos, técnicas e equipamentos necessários para realização de tarefas específicas por meio da experiência profissional http://www.presentationzen.com/ a habilidade humana : c onsiste na capacitação e discernimento para trabalhar com pessoas, comunicar, compreender suas atitudes e motivações e desenvolver uma liderança eficaz a habilidade conceitual : consiste na capacidade para lidar com idéias e conceitos abstratos. Essa habilidade permite que a pessoa faça abstrações e desenvolva filosofias e princípios gerais de ação Introdução ao Pensamento Gerencial Horácio Soares 5/60 HABILIDADES DO ADMINISTRADOR
78. a habilidade técnica : consiste em utilizar conhecimentos, métodos, técnicas e equipamentos necessários para realização de tarefas específicas por meio da experiência profissional http://www.presentationzen.com/ a habilidade humana : c onsiste na capacitação e discernimento para trabalhar com pessoas, comunicar, compreender suas atitudes e motivações e desenvolver uma liderança eficaz a habilidade conceitual : consiste na capacidade para lidar com idéias e conceitos abstratos. Essa habilidade permite que a pessoa faça abstrações e desenvolva filosofias e princípios gerais de ação Introdução ao Pensamento Gerencial Horácio Soares 5/60 HABILIDADES DO ADMINISTRADOR Logotipo em todas as páginas
79. a habilidade técnica : consiste em utilizar conhecimentos, métodos, técnicas e equipamentos necessários para realização de tarefas específicas por meio da experiência profissional http://www.presentationzen.com/ a habilidade humana : c onsiste na capacitação e discernimento para trabalhar com pessoas, comunicar, compreender suas atitudes e motivações e desenvolver uma liderança eficaz a habilidade conceitual : consiste na capacidade para lidar com idéias e conceitos abstratos. Essa habilidade permite que a pessoa faça abstrações e desenvolva filosofias e princípios gerais de ação Introdução ao Pensamento Gerencial Horácio Soares 5/60 HABILIDADES DO ADMINISTRADOR Título todo em caixa alta
80. a habilidade técnica : consiste em utilizar conhecimentos, métodos, técnicas e equipamentos necessários para realização de tarefas específicas por meio da experiência profissional http://www.presentationzen.com/ a habilidade humana : c onsiste na capacitação e discernimento para trabalhar com pessoas, comunicar, compreender suas atitudes e motivações e desenvolver uma liderança eficaz a habilidade conceitual : consiste na capacidade para lidar com idéias e conceitos abstratos. Essa habilidade permite que a pessoa faça abstrações e desenvolva filosofias e princípios gerais de ação Introdução ao Pensamento Gerencial Horácio Soares 5/30 HABILIDADES DO ADMINISTRADOR Excesso de conteúdo, cores e falta de espaço – fonte serifada
81. a habilidade técnica : consiste em utilizar conhecimentos, métodos, técnicas e equipamentos necessários para realização de tarefas específicas por meio da experiência profissional http://www.presentationzen.com/ a habilidade humana : c onsiste na capacitação e discernimento para trabalhar com pessoas, comunicar, compreender suas atitudes e motivações e desenvolver uma liderança eficaz a habilidade conceitual : consiste na capacidade para lidar com idéias e conceitos abstratos. Essa habilidade permite que a pessoa faça abstrações e desenvolva filosofias e princípios gerais de ação Introdução ao Pensamento Gerencial Horácio Soares 5/60 HABILIDADES DO ADMINISTRADOR Excesso de imagens – uso de cliparts
82. a habilidade técnica : consiste em utilizar conhecimentos, métodos, técnicas e equipamentos necessários para realização de tarefas específicas por meio da experiência profissional http://www.presentationzen.com/ a habilidade humana : c onsiste na capacitação e discernimento para trabalhar com pessoas, comunicar, compreender suas atitudes e motivações e desenvolver uma liderança eficaz a habilidade conceitual : consiste na capacidade para lidar com idéias e conceitos abstratos. Essa habilidade permite que a pessoa faça abstrações e desenvolva filosofias e princípios gerais de ação Introdução ao Pensamento Gerencial Horácio Soares 5/60 HABILIDADES DO ADMINISTRADOR Rodapé poluindo ainda mais o slide – muneração assusta Consistência é importante, mas contexto é ainda mais.
95. Se for falar por uma hora , estou pronto para começar” . Woodraw Wilson
96. (1) Morgue File http://www.morguefile.com/ (2) Flickr's Creative Commons pool http://www.flickr.com/creativecommons/ (3) Image*After http://www.imageafter.com/ (4) Stock.xchng Quase 200,000 fotos. http://www.sxc.hu/ Imagens, onde pegar?
97. (5) Everystockphoto 283.000 fotos (free). http://www.everystockphoto.com/ (6) Studio.25: Digital Resource Bank. http://www.studio25.ro/ (7) Freepixels. 2000 fotos. http://www.freepixels.com/ (8) The Photoshop tutorial blog . http://pstutorialsblog.com/?p=44 Imagens, onde pegar?
98. Obrigado! Horácio Soares Designer de Interfaces [email_address] http://acessodigital.net http://horaciosoares.blogspot.com Acessibilidade Usabilidade Web Standards
Notas do Editor
Simple. If everything is important then nothing is important. If everything is priority then nothing is priority. You must be ruthless in your efforts to simplify — not dumb down — your message to its absolute core. We’re not talking about shallow sound bites here. Every idea — if you work hard enough — can be reduced to its bare essential meaning. For your presentation, what’s the key point? What’s the core? Why does (should) it matter? For your visuals the mantra is: Maximum effect, minimum means. http://www.presentationzen.com/presentationzen/2007/07/make.html
Unexpectedness. You can get people’s interest by violating their expectations. Surprise people. Surprise will get their interest. But to sustain their interest you have to stimulate their curiosity. The best way to do that is to pose questions or open up holes in people’s knowledge and then fill those holes, say the authors. Make the audience aware that they have a gap in their knowledge and then fill that gap with the answers to the puzzle (or guide them to the answers). Take people on a journey of discovery. (The Discovery Channel’s MythBusters is about the only thing I can watch on the virtually unwatchable boob-tube these days as the TV program does a wonderful job of posing questions and then answering them, often in quite unexpected ways.) http://www.presentationzen.com/presentationzen/2007/07/make.html
Unexpectedness. You can get people’s interest by violating their expectations. Surprise people. Surprise will get their interest. But to sustain their interest you have to stimulate their curiosity. The best way to do that is to pose questions or open up holes in people’s knowledge and then fill those holes, say the authors. Make the audience aware that they have a gap in their knowledge and then fill that gap with the answers to the puzzle (or guide them to the answers). Take people on a journey of discovery. (The Discovery Channel’s MythBusters is about the only thing I can watch on the virtually unwatchable boob-tube these days as the TV program does a wonderful job of posing questions and then answering them, often in quite unexpected ways.) http://www.presentationzen.com/presentationzen/2007/07/make.html
Concrete. Use natural speech and give real examples with real things, not abstractions. Speak of concrete images not of vague notions. Proverbs are good, say the authors, at reducing abstract concepts to concrete, simple, but powerful (and memorable) language. For example, here in Japan we say “ii seki ni cho” or “kill two birds with one stone.” Easier than saying something like “…let’s work toward maximizing our productivity by increasing efficiency across departments,” etc. And the phrase “…go to the moon and back” by JFK (and Ralph Kramden before him)? That’s concrete. You can visualize that. http://www.presentationzen.com/presentationzen/2007/07/make.html
Concrete. Use natural speech and give real examples with real things, not abstractions. Speak of concrete images not of vague notions. Proverbs are good, say the authors, at reducing abstract concepts to concrete, simple, but powerful (and memorable) language. For example, here in Japan we say “ii seki ni cho” or “kill two birds with one stone.” Easier than saying something like “…let’s work toward maximizing our productivity by increasing efficiency across departments,” etc. And the phrase “…go to the moon and back” by JFK (and Ralph Kramden before him)? That’s concrete. You can visualize that. http://www.presentationzen.com/presentationzen/2007/07/make.html
Concrete. Use natural speech and give real examples with real things, not abstractions. Speak of concrete images not of vague notions. Proverbs are good, say the authors, at reducing abstract concepts to concrete, simple, but powerful (and memorable) language. For example, here in Japan we say “ii seki ni cho” or “kill two birds with one stone.” Easier than saying something like “…let’s work toward maximizing our productivity by increasing efficiency across departments,” etc. And the phrase “…go to the moon and back” by JFK (and Ralph Kramden before him)? That’s concrete. You can visualize that. http://www.presentationzen.com/presentationzen/2007/07/make.html
Credible. If you are famous in your field you may have built-in credibility (but even that doesn’t go as far as it used to). Most of us, however, do not have that kind of credibility so we reach for numbers and cold hard data to support our claims as market leaders and so on. Statistics, say the Heath brothers, are not inherently helpful. What’s important is the context and the meaning of those statistics. Put it in terms people can visualize. “66 grams of fat” or “the equivalent of three Big Macs”? And if you showed a photo of the burgers, wouldn’t that stick? There are many ways to establish credibility, a quote from a client or the press may help, for example. But a long-winded account of your company’s history won’t help. In Japan especially, having a well-known trusted business partner or some big-name customers help establish credibility. The Heath brothers outline many good examples of credibility in their book.. http://www.presentationzen.com/presentationzen/2007/07/make.html
Credible. If you are famous in your field you may have built-in credibility (but even that doesn’t go as far as it used to). Most of us, however, do not have that kind of credibility so we reach for numbers and cold hard data to support our claims as market leaders and so on. Statistics, say the Heath brothers, are not inherently helpful. What’s important is the context and the meaning of those statistics. Put it in terms people can visualize. “66 grams of fat” or “the equivalent of three Big Macs”? And if you showed a photo of the burgers, wouldn’t that stick? There are many ways to establish credibility, a quote from a client or the press may help, for example. But a long-winded account of your company’s history won’t help. In Japan especially, having a well-known trusted business partner or some big-name customers help establish credibility. The Heath brothers outline many good examples of credibility in their book.. http://www.presentationzen.com/presentationzen/2007/07/make.html
Credible. If you are famous in your field you may have built-in credibility (but even that doesn’t go as far as it used to). Most of us, however, do not have that kind of credibility so we reach for numbers and cold hard data to support our claims as market leaders and so on. Statistics, say the Heath brothers, are not inherently helpful. What’s important is the context and the meaning of those statistics. Put it in terms people can visualize. “66 grams of fat” or “the equivalent of three Big Macs”? And if you showed a photo of the burgers, wouldn’t that stick? There are many ways to establish credibility, a quote from a client or the press may help, for example. But a long-winded account of your company’s history won’t help. In Japan especially, having a well-known trusted business partner or some big-name customers help establish credibility. The Heath brothers outline many good examples of credibility in their book.. http://www.presentationzen.com/presentationzen/2007/07/make.html
Credible. If you are famous in your field you may have built-in credibility (but even that doesn’t go as far as it used to). Most of us, however, do not have that kind of credibility so we reach for numbers and cold hard data to support our claims as market leaders and so on. Statistics, say the Heath brothers, are not inherently helpful. What’s important is the context and the meaning of those statistics. Put it in terms people can visualize. “66 grams of fat” or “the equivalent of three Big Macs”? And if you showed a photo of the burgers, wouldn’t that stick? There are many ways to establish credibility, a quote from a client or the press may help, for example. But a long-winded account of your company’s history won’t help. In Japan especially, having a well-known trusted business partner or some big-name customers help establish credibility. The Heath brothers outline many good examples of credibility in their book.. http://www.presentationzen.com/presentationzen/2007/07/make.html
Credible. If you are famous in your field you may have built-in credibility (but even that doesn’t go as far as it used to). Most of us, however, do not have that kind of credibility so we reach for numbers and cold hard data to support our claims as market leaders and so on. Statistics, say the Heath brothers, are not inherently helpful. What’s important is the context and the meaning of those statistics. Put it in terms people can visualize. “66 grams of fat” or “the equivalent of three Big Macs”? And if you showed a photo of the burgers, wouldn’t that stick? There are many ways to establish credibility, a quote from a client or the press may help, for example. But a long-winded account of your company’s history won’t help. In Japan especially, having a well-known trusted business partner or some big-name customers help establish credibility. The Heath brothers outline many good examples of credibility in their book.. http://www.presentationzen.com/presentationzen/2007/07/make.html
Credibilidade Uma palavra escrita errada, uma concordância equivocada, insegurança, pouco treino, etc., podem ser suficientes para acabar com toda uma credibilidade e reputação.
Emotional. People are emotional beings. It is not enough to take people through a laundry list of talking points and information on your slides, you must make them feel something. There are a million ways to help people feel something about your content. Images, of course, are one way to have audiences not only understand your point better but also to feel and to have a more visceral and emotional connection to your idea. Explaining the devastation of the Katrina hurricane and flood in the US, for example, could be done with bulletpoints, data, and talking points, but images of the aftermath and the pictures of the human suffering that occurred told the story in ways words alone never could. Just the words “Hurricane Katrina” conjure up vivid images in your mind today no doubt. We make emotional connections with people not abstractions. When possible put your ideas in human terms. “90 grams of fat” may seem concrete to you, but for others it's an abstraction. A picture (or verbal description) of an enormous plate of greasy French fries stacked high, a double cheese burger (extra cheese), and a large chocolate shake (extra whip cream) is visceral and sticky. http://www.presentationzen.com/presentationzen/2007/07/make.html
Emotional. People are emotional beings. It is not enough to take people through a laundry list of talking points and information on your slides, you must make them feel something. There are a million ways to help people feel something about your content. Images, of course, are one way to have audiences not only understand your point better but also to feel and to have a more visceral and emotional connection to your idea. Explaining the devastation of the Katrina hurricane and flood in the US, for example, could be done with bulletpoints, data, and talking points, but images of the aftermath and the pictures of the human suffering that occurred told the story in ways words alone never could. Just the words “Hurricane Katrina” conjure up vivid images in your mind today no doubt. We make emotional connections with people not abstractions. When possible put your ideas in human terms. “90 grams of fat” may seem concrete to you, but for others it's an abstraction. A picture (or verbal description) of an enormous plate of greasy French fries stacked high, a double cheese burger (extra cheese), and a large chocolate shake (extra whip cream) is visceral and sticky. http://www.presentationzen.com/presentationzen/2007/07/make.html
Emotional. People are emotional beings. It is not enough to take people through a laundry list of talking points and information on your slides, you must make them feel something. There are a million ways to help people feel something about your content. Images, of course, are one way to have audiences not only understand your point better but also to feel and to have a more visceral and emotional connection to your idea. Explaining the devastation of the Katrina hurricane and flood in the US, for example, could be done with bulletpoints, data, and talking points, but images of the aftermath and the pictures of the human suffering that occurred told the story in ways words alone never could. Just the words “Hurricane Katrina” conjure up vivid images in your mind today no doubt. We make emotional connections with people not abstractions. When possible put your ideas in human terms. “90 grams of fat” may seem concrete to you, but for others it's an abstraction. A picture (or verbal description) of an enormous plate of greasy French fries stacked high, a double cheese burger (extra cheese), and a large chocolate shake (extra whip cream) is visceral and sticky. http://www.presentationzen.com/presentationzen/2007/07/make.html
Stories. We tell stories all day long. It’s how humans have always communicated. We tell stories with our words and even with our art. We express ourselves through the stories we share. We teach, we learn, and we grow through stories. Why is it that when the majority of smart, talented people have the chance to present we usually get streams of information rather than story from them? Great ideas and great presentations have an element of story to them. But you see storytelling everywhere in the workplace. In Japan, for example, it’s a custom for a senior worker (sempai) to mentor a younger worker (kohai) on various issues concerning the company history and culture, and of course on how to do the job. The sempai does much of his informal teaching trough storytelling, though nobody calls it that. But that’s what it is. Once a younger worker hears the “story” of what happened to the poor guy who didn’t wear his hardhat on the factory floor one day he never forgets the lesson (and he never forgets to wear his hardhat). Stories get our attention and are easier to remember than lists of rules. http://www.presentationzen.com/presentationzen/2007/07/make.html
Stories. We tell stories all day long. It’s how humans have always communicated. We tell stories with our words and even with our art. We express ourselves through the stories we share. We teach, we learn, and we grow through stories. Why is it that when the majority of smart, talented people have the chance to present we usually get streams of information rather than story from them? Great ideas and great presentations have an element of story to them. But you see storytelling everywhere in the workplace. In Japan, for example, it’s a custom for a senior worker (sempai) to mentor a younger worker (kohai) on various issues concerning the company history and culture, and of course on how to do the job. The sempai does much of his informal teaching trough storytelling, though nobody calls it that. But that’s what it is. Once a younger worker hears the “story” of what happened to the poor guy who didn’t wear his hardhat on the factory floor one day he never forgets the lesson (and he never forgets to wear his hardhat). Stories get our attention and are easier to remember than lists of rules. http://www.presentationzen.com/presentationzen/2007/07/make.html
Stories. We tell stories all day long. It’s how humans have always communicated. We tell stories with our words and even with our art. We express ourselves through the stories we share. We teach, we learn, and we grow through stories. Why is it that when the majority of smart, talented people have the chance to present we usually get streams of information rather than story from them? Great ideas and great presentations have an element of story to them. But you see storytelling everywhere in the workplace. In Japan, for example, it’s a custom for a senior worker (sempai) to mentor a younger worker (kohai) on various issues concerning the company history and culture, and of course on how to do the job. The sempai does much of his informal teaching trough storytelling, though nobody calls it that. But that’s what it is. Once a younger worker hears the “story” of what happened to the poor guy who didn’t wear his hardhat on the factory floor one day he never forgets the lesson (and he never forgets to wear his hardhat). Stories get our attention and are easier to remember than lists of rules. http://www.presentationzen.com/presentationzen/2007/07/make.html
Stories. We tell stories all day long. It’s how humans have always communicated. We tell stories with our words and even with our art. We express ourselves through the stories we share. We teach, we learn, and we grow through stories. Why is it that when the majority of smart, talented people have the chance to present we usually get streams of information rather than story from them? Great ideas and great presentations have an element of story to them. But you see storytelling everywhere in the workplace. In Japan, for example, it’s a custom for a senior worker (sempai) to mentor a younger worker (kohai) on various issues concerning the company history and culture, and of course on how to do the job. The sempai does much of his informal teaching trough storytelling, though nobody calls it that. But that’s what it is. Once a younger worker hears the “story” of what happened to the poor guy who didn’t wear his hardhat on the factory floor one day he never forgets the lesson (and he never forgets to wear his hardhat). Stories get our attention and are easier to remember than lists of rules. http://www.presentationzen.com/presentationzen/2007/07/make.html
Stories. We tell stories all day long. It’s how humans have always communicated. We tell stories with our words and even with our art. We express ourselves through the stories we share. We teach, we learn, and we grow through stories. Why is it that when the majority of smart, talented people have the chance to present we usually get streams of information rather than story from them? Great ideas and great presentations have an element of story to them. But you see storytelling everywhere in the workplace. In Japan, for example, it’s a custom for a senior worker (sempai) to mentor a younger worker (kohai) on various issues concerning the company history and culture, and of course on how to do the job. The sempai does much of his informal teaching trough storytelling, though nobody calls it that. But that’s what it is. Once a younger worker hears the “story” of what happened to the poor guy who didn’t wear his hardhat on the factory floor one day he never forgets the lesson (and he never forgets to wear his hardhat). Stories get our attention and are easier to remember than lists of rules. http://www.presentationzen.com/presentationzen/2007/07/make.html
Stories. We tell stories all day long. It’s how humans have always communicated. We tell stories with our words and even with our art. We express ourselves through the stories we share. We teach, we learn, and we grow through stories. Why is it that when the majority of smart, talented people have the chance to present we usually get streams of information rather than story from them? Great ideas and great presentations have an element of story to them. But you see storytelling everywhere in the workplace. In Japan, for example, it’s a custom for a senior worker (sempai) to mentor a younger worker (kohai) on various issues concerning the company history and culture, and of course on how to do the job. The sempai does much of his informal teaching trough storytelling, though nobody calls it that. But that’s what it is. Once a younger worker hears the “story” of what happened to the poor guy who didn’t wear his hardhat on the factory floor one day he never forgets the lesson (and he never forgets to wear his hardhat). Stories get our attention and are easier to remember than lists of rules. http://www.presentationzen.com/presentationzen/2007/07/make.html
Stories. We tell stories all day long. It’s how humans have always communicated. We tell stories with our words and even with our art. We express ourselves through the stories we share. We teach, we learn, and we grow through stories. Why is it that when the majority of smart, talented people have the chance to present we usually get streams of information rather than story from them? Great ideas and great presentations have an element of story to them. But you see storytelling everywhere in the workplace. In Japan, for example, it’s a custom for a senior worker (sempai) to mentor a younger worker (kohai) on various issues concerning the company history and culture, and of course on how to do the job. The sempai does much of his informal teaching trough storytelling, though nobody calls it that. But that’s what it is. Once a younger worker hears the “story” of what happened to the poor guy who didn’t wear his hardhat on the factory floor one day he never forgets the lesson (and he never forgets to wear his hardhat). Stories get our attention and are easier to remember than lists of rules. http://www.presentationzen.com/presentationzen/2007/07/make.html