7. No Twitter, os números vem aumentando cada vez mais...
39%
70%
dos tweets mencionam
uma marca ou empresa
das empresas tem pouco
conhecimento sobre o que
dizem de suas marcas
Suggested Talking Point: “Technology is driving behavioral changes—always connected, always sharing, always on, always vocal. And it has completely upended the traditional business-to-consumer relationship. It all started with the introduction of the world wide web back in the 90’s that gave rise to blogs, email, websites, IM and other communication channels. Consumers had a way to become more involved and interact with businesses. But it wasn’t until social arrived on the digital scene that we began to understand the full measure of the empowered consumer.”
Again - Consumers—Your Customers—Are on Social: Your customers are on social, increasingly interacting, engaging and being influenced by their family, peers, businesses and brands. And they are engaged, empowered, vocal and expect real-time response. Consider these facts: 58% of Facebook users have mentioned a brand in a status update.39% of Twitter users have Tweeted about a brand.Yet only 70% of marketers have little understanding of social media conversations happening around their brand!Are you listening, learning, engaging and responding?
Oracle Social Marketing Tabs’ multiple views put the power in the local marketers’ hands. Each market is now able to customize content for their segment based on zip code. Oracle Social Marketing Tabs includes over 50 modules, allowing McDonald’s to fully customize the fan experience on their Facebook Page.In doing so, McDonald’s was able to have hundreds of tab views stacked behind a single tab. Note the two examples above show the content being vastly different, yet the look and feel is the same, header fonts appear in yellow-orange, with a header banner in red.Navigate to the “Local” Tab to enter zip code. Examples displayed above are for 92009 and 60611. Each location can use the modules how they see fit. For some, as in the examples above, you can see the ability to “Join a Club to get a Coupon”; displaying Twitter feeds and/or including the link to “Follow” on Twitter. Where one location may choose to use Quizzes, another location may choose to include Polls to gauge what their communities prefer.
Oracle Social Marketing Tabs’ multiple views put the power in the local marketers’ hands. Each market is now able to customize content for their segment based on zip code. Oracle Social Marketing Tabs includes over 50 modules, allowing McDonald’s to fully customize the fan experience on their Facebook Page.In doing so, McDonald’s was able to have hundreds of tab views stacked behind a single tab. Note the two examples above show the content being vastly different, yet the look and feel is the same, header fonts appear in yellow-orange, with a header banner in red.Navigate to the “Local” Tab to enter zip code. Examples displayed above are for 92009 and 60611. Each location can use the modules how they see fit. For some, as in the examples above, you can see the ability to “Join a Club to get a Coupon”; displaying Twitter feeds and/or including the link to “Follow” on Twitter. Where one location may choose to use Quizzes, another location may choose to include Polls to gauge what their communities prefer.
Oracle Social Marketing Tabs’ multiple views put the power in the local marketers’ hands. Each market is now able to customize content for their segment based on zip code. Oracle Social Marketing Tabs includes over 50 modules, allowing McDonald’s to fully customize the fan experience on their Facebook Page.In doing so, McDonald’s was able to have hundreds of tab views stacked behind a single tab. Note the two examples above show the content being vastly different, yet the look and feel is the same, header fonts appear in yellow-orange, with a header banner in red.Navigate to the “Local” Tab to enter zip code. Examples displayed above are for 92009 and 60611. Each location can use the modules how they see fit. For some, as in the examples above, you can see the ability to “Join a Club to get a Coupon”; displaying Twitter feeds and/or including the link to “Follow” on Twitter. Where one location may choose to use Quizzes, another location may choose to include Polls to gauge what their communities prefer.