http://www.campanhadigital.net.br
Para as eleições 2010, deveriam os políticos brasileiros considerar a Internet como mais um veículo de comunicação para as suas estrategias de marketing digital? Ou aceitar o fato de que ela é a maior mudança na forma com que as pessoas se comunicam?
Se você é candidato e esta preocupado com a sua campanha política na internet, repense as suas crenças de marketing político assistindo este vídeo. Veja por quê a Internet não é apenas uma rede de computadores, e sim uma rede viva de pessoas, que podem mudar o resultado de uma campanha eleitoral.
Vídeo apresentado no 54º Congresso Estadual de Municípios, que aconteceu em Serra Negra, entre os dias 22 e 26 de março de 2010.
Mais informações em: http://www.campanhadigital.net.br
Anunta Tech is a new age Infrastructure Management Services firm with an innovative service known as ADaaS (Application Delivery as a Service) that's based on Digital Virtualisation Technologies.
ADaaS is a managed infrastructure solution that provides guarantees on application performance as experienced by the end user by creating a centrally hosted environment using desktop virtualization technologies and combining it with a proprietary highly automated and predictive continuous monitoring system. With ADaaS we offer server-to-screen design and management of the entire application delivery infrastructure.
ADaaS’ key benefits to the organization include reduction in overall cost of application delivery by 15-25%, faster rollouts, provisioning & updates, proactive resolution leading to reduction in trouble tickets by as much as 90%, consistent application performance & creating a highly scalable & standardized IT infrastructure.
ANUNTA has over a decade of experience in designing and managing application delivery for the back offices of Fortune 500 and Leading
Indian companies. Some of our clients are Axis Bank, Edelweiss, Bajaj Electricals, Ratnakar Bank, Kotak Bank etc. ANUNTA and its Application Delivery as a Service (ADaaS) in fact has been cited as one of the “Vendors to Watch” in the Hosted Virtual Desktop (HVD) segment in Gartner’s ‘Emerging Market Analysis: India’s Top 10 Technology Trends and Drivers in 2014’ Report.
http://www.campanhadigital.net.br
Para as eleições 2010, deveriam os políticos brasileiros considerar a Internet como mais um veículo de comunicação para as suas estrategias de marketing digital? Ou aceitar o fato de que ela é a maior mudança na forma com que as pessoas se comunicam?
Se você é candidato e esta preocupado com a sua campanha política na internet, repense as suas crenças de marketing político assistindo este vídeo. Veja por quê a Internet não é apenas uma rede de computadores, e sim uma rede viva de pessoas, que podem mudar o resultado de uma campanha eleitoral.
Vídeo apresentado no 54º Congresso Estadual de Municípios, que aconteceu em Serra Negra, entre os dias 22 e 26 de março de 2010.
Mais informações em: http://www.campanhadigital.net.br
Anunta Tech is a new age Infrastructure Management Services firm with an innovative service known as ADaaS (Application Delivery as a Service) that's based on Digital Virtualisation Technologies.
ADaaS is a managed infrastructure solution that provides guarantees on application performance as experienced by the end user by creating a centrally hosted environment using desktop virtualization technologies and combining it with a proprietary highly automated and predictive continuous monitoring system. With ADaaS we offer server-to-screen design and management of the entire application delivery infrastructure.
ADaaS’ key benefits to the organization include reduction in overall cost of application delivery by 15-25%, faster rollouts, provisioning & updates, proactive resolution leading to reduction in trouble tickets by as much as 90%, consistent application performance & creating a highly scalable & standardized IT infrastructure.
ANUNTA has over a decade of experience in designing and managing application delivery for the back offices of Fortune 500 and Leading
Indian companies. Some of our clients are Axis Bank, Edelweiss, Bajaj Electricals, Ratnakar Bank, Kotak Bank etc. ANUNTA and its Application Delivery as a Service (ADaaS) in fact has been cited as one of the “Vendors to Watch” in the Hosted Virtual Desktop (HVD) segment in Gartner’s ‘Emerging Market Analysis: India’s Top 10 Technology Trends and Drivers in 2014’ Report.
SugarCRM is an innovative and affordable CRM (Customer Relationship Management) solution that automates your core sales, customer service and marketing processes. SugarCRM is designed for every individual who engages with customers: sales professional, marketers, customer support agents and executives.
Loaded is an Australian SugarCRM Platinum Partner, providing consulting, implementation, integration, customisation, hosting and support services.
A INNOVAGENCY É UMA INTERACTIVE DIGITAL AGENCY
A innovagency lidera nos desafios do mundo digital, criando experiências e soluções digitais fortemente interactivas e envolventes.
Com um especial enfoque no retorno e no sucesso das iniciativas, a innovagency combina tecnologia, design, comunicação e marketing sempre suportada por um
profundo conhecimento de negócio e elevada criatividade.
A innovagency é constituída por uma equipa de talentos que acredita, projecta e está comprometida com a construção do futuro mundo digital.
Tech Connect is a leading Global Business Collaboration solution provider company headquartered in Delhi (Noida) with operations in 11 cities across India and having overseas presence in Hong Kong and Singapore. The company offers all kinds of Professional Audio Visual equipments having specialization in Business Collaboration & Audio-Visual solutions.
Tech Connect delivers tailor made integrated communication solutions for Board - Rooms / Conference Rooms, Training facilities, Customer Experience Centers, Network Operating Centers (NOC).
Tech Connect has been ranked amongst the top three best performing AV companies in India.
Our Clients - RBS, Airtel, Adobe, Coca Cola, Larsen & Toubro, Genpact, TCS, etc.
Our Associates - Kramer, Crestron, CISCO, Polycom, Harman, Biamp, etc.
How Groupon Manages 15 Million Social Relationships Sprinklr
Groupon recently had its fifth birthday. Though still
considered to be a young enterprise, the brand is
valued at more than $6 billion, operates in 48 countries
and is considered one of the fastest growing companies
in history.
The company’s growth is remarkable, but it hasn’t always been easy.
A couple years ago, Groupon acquired an international subsidiary, and in the blink of an eye, this North American startup became a global powerhouse with new customers in dozens of countries.
Groupon needed to find a way to manage consumer relationships, at scale.
Here's how they did it.
Here are 10 good reasons why you should attend Citrix Synergy May 6-8, 2014, in Los Angeles plus one bonus reason that you won't be able to resist!
Citrix Synergy is the premier enterprise mobility conference for organizations seeking solutions that empower people with new ways to work – anywhere, anytime, on any device. Register here: http://bit.ly/1meLPUG
You may be chomping at the bit to get started with contract management, but without the proper building blocks in place, implementations can lead to problems like protracted go-lives, poor system adoption, and runaway project costs. This guide will shed light on the most common implementation pitfalls companies face and suggest strategies and tactics to prevent them.
The Sophisticated Marketer's Guide to LinkedIn: The WebinarLinkedIn
Once you have downloaded the Sophisticated Marketer's Guide to LinkedIn (Free download here: http://lnkd.in/sgm) It's time to put everything into action. The Sophisticated Marketers Guide to LinkedIn: The Webinar is a one hour strategic live webcast with LinkedIn’s senior content marketing manager Jason Miller.
Jason Miller, Sr. Content Marketing Manager at LinkedIn shows you how to tap into the vast opportunities that await your business —increase brand awareness, influence perception, generate leads, and ultimately drive revenue with LinkedIn.
In this exclusive webinar you will learn:
• Why LinkedIn is a necessary part of your businesses integrated marketing strategy.
• How to tap into LinkedIn’s powerful marketing solutions including Company Pages, Company Updates, and gain value immediately.
• How to expand the reach of your content marketing strategies using LinkedIn by sharing relevant targeted content to the world's professionals.
• Go visual or go home. See real world examples and take away key insights for utilizing SlideShare for thought leadership and lead generation.
• And many more tactics that Jason has implemented for social media marketing domination.
Oracle Buys Compendium: Adds Leading Content Marketing Platform to Oracle Elo...Ellen Funke
The Announcement
-- Oracle buys Compendium
-- Adds leading content marketing platform to Oracle Eloqua Marketing Cloud
-- The transaction has closed
-- About Compendium
-- Compendium’s content marketing solution helps companies plan, produce and deliver engaging content more effectively by aligning content with customer data and profiles
-- Established in 2007, Compendium is headquartered in Indianapolis, IN
-- Customers include leaders across many industries, and include CVENT, Gymboree, Trane and others
-- Combination creates advanced marketing platform that enables companies to effectively deliver targeted and compelling digital content throughout the customer lifecycle
-- Compendium’s data-driven approach enables companies to plan, produce, publish, and promote relevant content and analyze its performance across their customers’ buying and ownership journey
-- Oracle’s comprehensive Customer Experience solution includes the Oracle Eloqua Marketing Cloud and delivers complete management of the customer journey through unified data, integrated business process management and business analytics
-- Oracle Eloqua Marketing Cloud with Compendium is expected to enable modern marketers to align persona-based content to customers’ digital body language, to increase engagement, improve conversion and drive top-line revenue and loyalty
Oracle and Compendium
-- Oracle Eloqua and Compendium creates an advanced marketing platform that enables
companies to effectively deliver targeted and compelling digital content throughout the
customer lifecycle for an exceptional customer experience
-- Oracle Eloqua Marketing Cloud helps target audiences, know buyers, and automate multi-channel marketing campaigns
-- Compendium’s content marketing platform helps plan, publish, manage and measure engaging content across content types and channels
-- Oracle Analytics and Big Data solutions to improve measurement and performance
-- Together, Oracle and Compendium are expected to increase customer engagement,
drive top-line revenue and improve the return on marketing investment
-- Compendium’s management team and employees are expected to join Oracle and
continue their focus facilitating excellence in marketing
The digital revolution has shaken the publishing industry. Six trends, however, highlight new opportunities as well. The explosion in devices, apps, social media, product research online, data over mobile usage on devices, and video consumption online are radical changes with big implications for the media industry.
IBM’s Point of View on Social Business.
What we have observed…
Knowledge is being created and shared at unprecedented rates. But many organizations aren't activating this collective knowledge.
What we have learned…
Social Business starts when you put people at the center.
To connect. To unlock insights from social interactions. To evolve to a customer-centric organization.
20,000 engagements later
Here’s what we believe about Social Business
Start with any of these 6 entry points to help you put Social at the heart of the modern enterprise.
1. Create open and authentic engagement between customers, employees and communities.
2. Create exceptional customer experiences through personalized and rewarding interactions based on customer insights
3. Create a collaborative workplace culture to engage talent and increase productivity.
4. Tap into analytics to measure, understand and drive business decisions to innovate faster.
5. Design and implement social strategies to transform organizational processes and best practices.
6. Manage a secure social platform that enables engagement while reducing risk and protecting intellectual capital.
Evolve your social business by putting people at the center.
Amplify the value of human connections.
Painel Inde sistemas-de-gestão-empresarial-2011-06-21Claudio Seixas
Palestra proferida por Cláudio Seixas, no Painel do INDE, em 21/06/2011, sobre Sistemas de Gestão Empresarial - Tendências & Benefícios, no Clube Militar,
SugarCRM is an innovative and affordable CRM (Customer Relationship Management) solution that automates your core sales, customer service and marketing processes. SugarCRM is designed for every individual who engages with customers: sales professional, marketers, customer support agents and executives.
Loaded is an Australian SugarCRM Platinum Partner, providing consulting, implementation, integration, customisation, hosting and support services.
A INNOVAGENCY É UMA INTERACTIVE DIGITAL AGENCY
A innovagency lidera nos desafios do mundo digital, criando experiências e soluções digitais fortemente interactivas e envolventes.
Com um especial enfoque no retorno e no sucesso das iniciativas, a innovagency combina tecnologia, design, comunicação e marketing sempre suportada por um
profundo conhecimento de negócio e elevada criatividade.
A innovagency é constituída por uma equipa de talentos que acredita, projecta e está comprometida com a construção do futuro mundo digital.
Tech Connect is a leading Global Business Collaboration solution provider company headquartered in Delhi (Noida) with operations in 11 cities across India and having overseas presence in Hong Kong and Singapore. The company offers all kinds of Professional Audio Visual equipments having specialization in Business Collaboration & Audio-Visual solutions.
Tech Connect delivers tailor made integrated communication solutions for Board - Rooms / Conference Rooms, Training facilities, Customer Experience Centers, Network Operating Centers (NOC).
Tech Connect has been ranked amongst the top three best performing AV companies in India.
Our Clients - RBS, Airtel, Adobe, Coca Cola, Larsen & Toubro, Genpact, TCS, etc.
Our Associates - Kramer, Crestron, CISCO, Polycom, Harman, Biamp, etc.
How Groupon Manages 15 Million Social Relationships Sprinklr
Groupon recently had its fifth birthday. Though still
considered to be a young enterprise, the brand is
valued at more than $6 billion, operates in 48 countries
and is considered one of the fastest growing companies
in history.
The company’s growth is remarkable, but it hasn’t always been easy.
A couple years ago, Groupon acquired an international subsidiary, and in the blink of an eye, this North American startup became a global powerhouse with new customers in dozens of countries.
Groupon needed to find a way to manage consumer relationships, at scale.
Here's how they did it.
Here are 10 good reasons why you should attend Citrix Synergy May 6-8, 2014, in Los Angeles plus one bonus reason that you won't be able to resist!
Citrix Synergy is the premier enterprise mobility conference for organizations seeking solutions that empower people with new ways to work – anywhere, anytime, on any device. Register here: http://bit.ly/1meLPUG
You may be chomping at the bit to get started with contract management, but without the proper building blocks in place, implementations can lead to problems like protracted go-lives, poor system adoption, and runaway project costs. This guide will shed light on the most common implementation pitfalls companies face and suggest strategies and tactics to prevent them.
The Sophisticated Marketer's Guide to LinkedIn: The WebinarLinkedIn
Once you have downloaded the Sophisticated Marketer's Guide to LinkedIn (Free download here: http://lnkd.in/sgm) It's time to put everything into action. The Sophisticated Marketers Guide to LinkedIn: The Webinar is a one hour strategic live webcast with LinkedIn’s senior content marketing manager Jason Miller.
Jason Miller, Sr. Content Marketing Manager at LinkedIn shows you how to tap into the vast opportunities that await your business —increase brand awareness, influence perception, generate leads, and ultimately drive revenue with LinkedIn.
In this exclusive webinar you will learn:
• Why LinkedIn is a necessary part of your businesses integrated marketing strategy.
• How to tap into LinkedIn’s powerful marketing solutions including Company Pages, Company Updates, and gain value immediately.
• How to expand the reach of your content marketing strategies using LinkedIn by sharing relevant targeted content to the world's professionals.
• Go visual or go home. See real world examples and take away key insights for utilizing SlideShare for thought leadership and lead generation.
• And many more tactics that Jason has implemented for social media marketing domination.
Oracle Buys Compendium: Adds Leading Content Marketing Platform to Oracle Elo...Ellen Funke
The Announcement
-- Oracle buys Compendium
-- Adds leading content marketing platform to Oracle Eloqua Marketing Cloud
-- The transaction has closed
-- About Compendium
-- Compendium’s content marketing solution helps companies plan, produce and deliver engaging content more effectively by aligning content with customer data and profiles
-- Established in 2007, Compendium is headquartered in Indianapolis, IN
-- Customers include leaders across many industries, and include CVENT, Gymboree, Trane and others
-- Combination creates advanced marketing platform that enables companies to effectively deliver targeted and compelling digital content throughout the customer lifecycle
-- Compendium’s data-driven approach enables companies to plan, produce, publish, and promote relevant content and analyze its performance across their customers’ buying and ownership journey
-- Oracle’s comprehensive Customer Experience solution includes the Oracle Eloqua Marketing Cloud and delivers complete management of the customer journey through unified data, integrated business process management and business analytics
-- Oracle Eloqua Marketing Cloud with Compendium is expected to enable modern marketers to align persona-based content to customers’ digital body language, to increase engagement, improve conversion and drive top-line revenue and loyalty
Oracle and Compendium
-- Oracle Eloqua and Compendium creates an advanced marketing platform that enables
companies to effectively deliver targeted and compelling digital content throughout the
customer lifecycle for an exceptional customer experience
-- Oracle Eloqua Marketing Cloud helps target audiences, know buyers, and automate multi-channel marketing campaigns
-- Compendium’s content marketing platform helps plan, publish, manage and measure engaging content across content types and channels
-- Oracle Analytics and Big Data solutions to improve measurement and performance
-- Together, Oracle and Compendium are expected to increase customer engagement,
drive top-line revenue and improve the return on marketing investment
-- Compendium’s management team and employees are expected to join Oracle and
continue their focus facilitating excellence in marketing
The digital revolution has shaken the publishing industry. Six trends, however, highlight new opportunities as well. The explosion in devices, apps, social media, product research online, data over mobile usage on devices, and video consumption online are radical changes with big implications for the media industry.
IBM’s Point of View on Social Business.
What we have observed…
Knowledge is being created and shared at unprecedented rates. But many organizations aren't activating this collective knowledge.
What we have learned…
Social Business starts when you put people at the center.
To connect. To unlock insights from social interactions. To evolve to a customer-centric organization.
20,000 engagements later
Here’s what we believe about Social Business
Start with any of these 6 entry points to help you put Social at the heart of the modern enterprise.
1. Create open and authentic engagement between customers, employees and communities.
2. Create exceptional customer experiences through personalized and rewarding interactions based on customer insights
3. Create a collaborative workplace culture to engage talent and increase productivity.
4. Tap into analytics to measure, understand and drive business decisions to innovate faster.
5. Design and implement social strategies to transform organizational processes and best practices.
6. Manage a secure social platform that enables engagement while reducing risk and protecting intellectual capital.
Evolve your social business by putting people at the center.
Amplify the value of human connections.
Painel Inde sistemas-de-gestão-empresarial-2011-06-21Claudio Seixas
Palestra proferida por Cláudio Seixas, no Painel do INDE, em 21/06/2011, sobre Sistemas de Gestão Empresarial - Tendências & Benefícios, no Clube Militar,
Análise de sites e mídia digital enesteAndré Folli
A apresentação busca apresentar possibilidades de trabalho e análises para estatísticos que se interessem em trabalhar na carreira de internet e marketing digital
Oficina ministrada na semana do PROPUP da UCDB. Dados apresentados são do E-bit e IAB, o conteúdo é baseado no webinar Estratégias de alta performance da E-commerce Brasil, por @leonaressi
Palestra Como alavancar negócios com uso da InternetErick Vils
Palestra "Como alavancar negócios com uso da Internet e redes Sociais", ministrada por Claudio Seixas da WebSoftware, no Clube do Conhecimento (RJ) em 9 de julho 2010.
Palestra de André Lima-Cardoso sobre Planejamento de Marketing Digital. Realizada no IBP - Instituto Brasileiro de Petróleo, Gás e Biocombustíveis em 21/05/2015.
Palestra ministrada pela Soneto, no Campus São Paulo, nos dias 1º de setembro de 2016 e 25 de maio de 2017 (versão atualizada). Como definir indicadores, coletar, analisar e utilizar resultados de iniciativas de marketing digital como base para tomadas de decisões que impulsionam o negócio de startups que têm metas agressivas de crescimento.
O planejamento de CRM consiste em segmentar o mercado de atuação, promover ações de Marketing e formatar os processos de relacionamento de maneira adequada a cada segmento.
A execução e controle das ações e processos, devem ser feitas através de ferramentas de Automação de Marketing denominadas ferramentas de CRM – Customer Relationship Management.
Executamos:
- Desenho do Modelo de CRM (tanto pré-implementação, como para correções);
- Implementação de Tecnologias de CRM;
- Gerenciamento dos serviços de implementação de terceiros de maneira a garantir a aderência as especificações.
Debrief on martech - digital transformation for marketing, sales and service ...Márcio Reis Pinto
Learn more about marketing technology - martech - and what it means for your business and your profession. Targeted to entrepreneurs, marketing enthusiasts and FIA students who want to understand how to explore martech when scaling up their businesses.
Semelhante a Apresentação Corporativa IT Tech BuZ (20)
MEDIR A INTERAÇÃO HUMANA, EM VEZ DE MEDIR SÓ SESSÕES E IMPRESSÕES DE PÁGINAS ...Jorge Cunha
Conteúdo
Como medir o sucesso?
Comportamento humano e como medi-lo na Analítica Digital
Como planear a implementação da sua ferramenta de Analítica Digital
Conhecimento e lições que podemos tirar
Caso Estudo Delta Q - Analitica Digital 2014Jorge Cunha
A Delta Q identificou a necessidade de aprimorar os seus indicadores de negócio no digital e centralizá-los, cruzando-os com outros dados de negócio.
Foi selecionada para o efeito a plataforma do Google Analytics e os serviços
da IT Tech BuZ especializada em Consultoria e implementação de
ferramentas de Web Analytics.
Foram definidos os indicadores de sucesso kpi's( Key Performance Indicators), para medir a performance do Website de forma qualitativa.
http://ittechbuz.com/cms/pt-pt/caso-estudo-delta-q-2014
2. O Porquê da Medição e
Análise do Marketing
Digital?
Medir de forma coerente todos os canais digitais
Construir modelos de análise contextualizados
com a área de negocio
Analisar em contexto de negócio e de objetivos
Recomendar alterações e boas práticas
Identificar tendências para melhoram os
resultados futuros
Link for image credits http://snip.ly/j3nlk
3. Fontes: Forbes 2011 ;
Oportunidades e os
Desafios
72%
28%
Gestores
72 % dos Gestores afirma que os
“marketers” estão sempre a pedir
mais dinheiro, sem conseguirem
justifica-lo.
Custo menor com alcance
mensurável
Necessidade de atenção e cuidado
pois as propriedades digitais estão
24h e 7 dias por semana sempre
online e disponíveis
4. Segmentação de trafego e
taxa de conversão
0
1
2
3
4
5
6
Email Redes Sociais Search Ads Display Ads
Campanha 2014 Campanha 2015 Campanha 2016
5. O Sucesso dos investimentos é
obtido através da análise de:
▪ Qualidade dos dados obtidos
▪ Segmentação de dados
▪ Verificação de caminhos de conversão
de venda
▪ Otimizando campanhas
▪ Percebendo comportamentos chave
▪ Funis de venda
▪ Verificando tendências através de
Ecossistem
a Digital
Segment
ação
Comporta
mento
KPI
KPI
KPI
6. Quer eficácia no Marketing Digital?
Quantitativas ou Qualitativas?
Métricas:
▪ Nº Visitantes
▪ Paginas Vistas
▪ Taxa de Abandono (Bounce Rates)
Kpis (indicadores de performance):
▪ Taxa de Conversão do meu negócio Online/mês
▪ Novos Subscritores / Mês de Newsletter
▪ Novas Leads/mês
7. Dashboards
e-mail redes sociais
Direto Pesquisa
Taxa de Conversão
10%
25%
11% 13%
e-mail redes
sociais
Direto Pesquisa
Canais de suporte
Tempo médio de sessão
00:02:03
00:01:03
00:01:45
00:01:5000:00:00
00:00:43
00:01:26
00:02:10
e-mail
redes
sociais
Direto
Pesquisa
31%
29%
15%
25%
e-mail redes sociais
Direto Pesquisa
Campanha Master Class por
meio e Taxa de sucesso
Utilizadores:
10 344
Sessões
100 344
Páginas Visualizadas
753 254
Tx Novos Utilizadores:
25%
Tx Rejeição
27,5%
Trafego Mobile
65%
8. A informação de gestão
Fonte: Marketing Sherpa 2012
32%
33%
56%
32%
65%
30%
29%
65%
33%
57%
0% 20% 40% 60% 80%
Divisão A/B ou resultados de testes
multivariados resultantes de…
Retorno do investimento não-
financeiro (retorno qualitativo)
Metricas de performance como por
exemplo: taxas de reorno e taxas…
Métricas pós-click como a geração
de leads e conversão em vendas
Retorno do investimento financeiro
(retorno quantitativo no…
2012 2011
9. Retalho Turismo
Setor
Público
Media
Áreas de atuação e referências
Ricardo Tomé - Diretor Coordenador Media Capital Digital (TVI , TVI24 ,
Maisfutebol, IOL, Spotmais …)
O Jorge e a IT Tech BuZ foram imprescindíveis na empresa pelo seu papel
evangelizador e normalizador de boas práticas e correta implementação do
Google Analytics em muitos dos nossos projetos. Sem dúvida o que parece simples
advém nessa simplicidade apenas de quem conhece a fundo a ferramenta e dela
consegue tirar o maior partido. Crítica uma correta implementação e recolha para
total segurança na análise e produção de informação a partir dessa Data.
Laura Henriques- Coordenadora da Unidade de Qualidade de
Sistemas e Tecnologias de Informação
Recorri aos serviços da IT Tech BuZ para organizar workshops internos
relativos ao tema Métricas e Indicadores de Performance de um conjunto
de serviços eletrónicos da ANACOM. O Jorge conduziu os workshops de
forma muito profissional. Os resultados foram excelentes. Graças a estas
sessões de trabalho, brilhantemente conduzidas, a organização passou,
numa base muito regular e de forma transversal, a utilizar um novo
conjunto de ferramentas de gestão muito úteis.
10. Os nossos Serviços
•Levantamento de
necessidades
•Construção do
Roadmap de
Medição
Consultoria
•Configuração do
data colection
•Validação do data
colection
Implementação
•Formação da
implementação feita
•Acompanhamento
posterior para
melhoria continua
Formação
11. Sobre o Fundador
Jorge Cunha Digital Data Enabler,Consultor em Digital Analytics, Analista de Digital Marketing
Fundou a IT Tech BuZ em 2012 e desde então tem desenvolvido projetos de analítica digital em clientes de
referência em setores de media, retalho e Telco's
"Trabalhou como técnico de informática a Consultor de CRM (de 1994 a 2011) , tendo funções abrangentes
desde a implementação, suporte de aplicações e formação aos utilizadores finais e administradores de
sistemas, em diferentes áreas de atividade, tais como: retalho alimentar; retalho de moda; restauração e
hotelaria. "
MCTS SQL 2005 e administração de sistemas Windows Server
Formado pela UBC em especialização de Web Analytics (2011), é Google Analytics Certified Individual 2010 e
2012
DELix - Lisbon Winter School on Data Science and Engineering, IST 2017
Email: jorge.cunha@ittechbuz.com
Web site: http://ittechbuz.com/
LinkedIn: http://linkedin.com/in/jorgecunha