1. The Present and
Future of Coaching
…Where we are & where we are going
Vikki Brock Ph.D., MCC, EMBA
Master Coach pela International Coach Federation - ICF

2. Agenda
State of coaching today
Current trends
Challenges facing humanity and business
Future scenarios and your role
Coaching was, is and most likely will
remain a work in progress.
….Frank Bresser 2013

3. Countries with Coaching

4. Coaching in South America

5. Coaching in South America
What should coaches from abroad
be aware of when coaching clients
in your country?

6. Coaching Lifecycle Phases
Life cycle of a `
typical product/process
Product
introduction
Market
growth
Market
maturity
Sales
decline
Total
industry
sales
Time

7. Coaching Lifecycle Phase - World
(Source: "Coaching across the Globe" (2013) by Frank Bresser,
p.28: Bresser Consulting Global Coaching Survey 2009)

8. Coaching Lifecycle Phase South America
(Source: "Coaching across the Globe" (2013) by Frank Bresser,
p.28: Bresser Consulting Global Coaching Survey 2009)

9. Significant Achievements…
1 Self-regulated through professional associations
2 Professional codes of conduct/ethics
3 Significant coach specific training programs
4 Increasing academic evidence-based education
5 Expanding specific research and knowledge base
6 Proliferation of internal programs
7 Influenced changes in root disciplines
8 Extensive media coverage and public recognition

10. Collaborative Trends…
1 Definition and practice of coaching
2 Body of knowledge
3 Competencies
4 Curriculum
5 Accreditation
6 Certification and assessment
7 Ethics and standards of conduct
8 Cultural influences and practices

11. Exercise
To what extent is the global coaching
industry itself an actual role model
and living demonstration of what it
preaches towards client organizations
and coachees?

12. Current Trends…
Credibility and confidence
Fees
Engagement formats
Performance management
Models
Tools
Supervision

13. Progress Rather Than Revolution
Mature market consolidation and shake-out
Emerging markets rapid growth
More widespread and diversified
Continued global growth (no evidence of decline)
During global financial crisis coaching as a
learning intervention gained importance
Seen as all-purpose tool by many, which dilutes
its standing and impact
Coaching industry continues to evolve – are we
a “role model” for what we preach?

14. Networking Questions
What are the global
challenges facing humanity?
What challenges are businesses
facing today?

15. By the Millennium Project
www.millennium-project.org
Global Challenges Facing Humanity

16. What
Challenges Are
Our Clients
Facing?

17. www.hireright.com
July 2, 2012
Challenges Facing Business Today

18. Changes Facing Individuals

19. www.global2015.net
copyright 2010
Challenges for Human Needs/Life

20. How Does One Stay Relevant?

21. What Does the
Future Hold for
Coaching?

22. Challenges: How to . . .
1
Ensure a person has the understanding and
competence to practice
2
Develop a unique global discipline of practice
and body of knowledge
3
Maintain unique lens on the client as coaching
integrates with other practices and disciplines
4
Respond to the marketplace demands for
distinctiveness from other disciplines
As coaches,
how will you
meet these
challenges?

24. Worldview Curve

25. What the Future May Hold…
Coaching becomes . . .
 A sustainable, mature and valued profession
 Institutionalized and bureaucratic
 Split into sub-disciplines like psychology
 Overtaken by a new discipline/profession
 A part of coaching psychology
 The dominant worldview and global culture

26. One Preferred Future . . .
…Coaching becomes the dominant worldview
and global culture.

An open, fluid social movement.

Spread virally through human relationships and interactions

Woven into the fabric of life

Communication process and style for human interaction.
What is your vision of the future for coaching?

27. Your Role in the Future…
Understand influences on & contributions to coaching
Embrace inclusive definition of coaching that values diversity
Promote collaboration & agility through integral open social network
Support others to effectively use coaching knowledge, skills, and abilities
Model & live coaching moment-by-moment in every interaction
As a coach, how will you fulfill your role?

28. How will you stay RELEVANT
and CONTRIBUTE to the Future
of Coaching?

29. Remember…
Coaching is a social phenomenon for
the 21st century and beyond . . .
. . . and the catalyst to the next
stage of human evolution.

30. Questions . . .
… and Possibly Some Answers

31. This is the final time you will see
me in front of the room
Thank You
You can connect with me at:
coach@vikkibrock.com