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Instant Issue Debit/Credit Cards: A Branch-Only Convenience
No one wants to “wait 5-10 business days” for anything anymore. People expect instant gratification. The world is now measured in milliseconds. A whole day now feels like a millennium.
A debit/credit card is a symbol of purchasing power. It is the consumer’s most frequent point of interaction with their bank account / credit card account. Handing someone their card in has a tremendous positive psychological impact.
On average, account holders who receive their cards via in-branch instant issue use their new cards within eight hours of activation. That’s a win-win for financial institutions and account holders. When account holders receive their cards sooner, the financial institution generates transaction fees sooner. Plus operational expenses are reduced, risk is avoided, customer satisfaction is increased with no delivery or fulfillment delay and costs.