Autores: Adriano Bernardo Renzi | Adriana Chammas | Luiz Agner | Jacob Greenshpan Escola Superior de Desenho Industrial - Rio de Janeiro Pontifícia Universidade Católica - Rio de Janeiro Faculdades Integradas Hélio Alonso - Riod e Janeiro UX Inc. - Tel Aviv

1. Esdi - UERJ | HCI International
Startup Rio: user experience and startups
Adriano Bernardo Renzi | Adriana Chammas | Luiz Agner | Jacob Greenshpan
Escola Superior de Desenho Industrial - Rio de Janeiro
Pontifícia Universidade Católica - Rio de Janeiro
Faculdades Integradas Hélio Alonso - Riod e Janeiro
UX Inc. - Tel Aviv

2. HCI InternationalStartup Rio: user experience and startups
human institution designed to create a new product
or service in conditions of extrem uncertainty.
optimized productivity and fast iteraction cycles
more agile than big companies and higher profit
Startups (Ries - the lean startup)
Agile UX
Design
Lean
Startup
People
Business
Processes
Product
development

3. HCI InternationalStartup Rio: user experience and startups
(Nielsen, Norman) User Experience encompasses
all aspects of end-uers’s interaction with the
company, its services, and its products
Usability > easiness/learning of system
UX > What happens outside the system
UX Design
Relation between UX and other design field of studies
J. J. Garret
Empathize
Define
Ideate
Prototype
Test

4. HCI InternationalStartup Rio: user experience and startups
Features - Experience
Tasks in a system
Experience in using the system

5. HCI InternationalStartup Rio: user experience and startups
50 Startups selected for the program
Auditorium
Working place
Conference rooms
Skype rooms
Coffee shop
Internet
Financial head start
Educational program
StartUp Rio

6. HCI InternationalStartup Rio: user experience and startups
Startup Launch
Introduce UX concept:
(1) introduction lecture; (2) reserch lectures and talks; (3) self-use UX document; (4) Mentorship
task 1 - define users mental-usage model
task 2 - define main process and workflow
task 3 - identify hidden assumptions
task 4 - people/place who fit the profile
task 5 - collect relevant behavior info
Not to leave as UX experts, but to understand
each mentor with 2 theme groups
each mentor with 10 startups
working together
move around to gather more opinions
user research, prototype, test
3/4 no idea what was UX design

7. HCI InternationalStartup Rio: user experience and startups
Results and conclusion
3/4 of the startups didn’t know what was UX design
3/4 undertood they didn’t have enough data on their future users > more dat on users e ambiance of usage
1/3 re-think the whole basic concept > who is the user and what the sistem should do
1/4 had advanced concept and development > mentoring brought new questions and changes
UX out of the proccess
Exchange experiences
Changing the way of thinking
Need to include UX
Furure plans of UX specilizationKnowledge base
Different countries,
common assumptions

8. HCI InternationalStartup Rio: user experience and startups
Thank you Rio de Janeiro
adrianorenzi@gmail.com
chocolight@gmail.com
luizagner@gmail.com