Rodney John de Souza

Singapore Singapore

UX Consultant

Technology / Software / Internet

I was fortunate during my early days as a web designer to work with industry experts. It taught me to analyse business processes and translate them into user-centric flows. Through discovery and consulting with UX experts, I have learned to prepare and conduct stakeholders interviews, focus groups and in-depth user testing as well as analyse user test data, develop wireframes, information architecture, present findings and recommendations. UX is a collaborative effort involving different team specialties. The end product is the best user-centric product that meets stakeholders’ vision and business objectives. It is also meant to evolve with user expectations. UX is an ongoing acti