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Service Blueprint
GOAL
Visualize and understand the entire
service network
Base
Designing services that deliver
G. Lynn Shostack
Used for
know the complete journey
ensure standards
see all physical evidences
isolate weak points
find opportunities
The structure
moments of the journey
costumers’ actions
touch points | channels
front stage
backstage
The structure
touch points
channels
moments of the journey
back stage
customers’ actions
Examples
Examples
Examples
Examples
Examples
References
A Service Blueprinting: A Practical Technique for Service Innovation (PDF)
Design Council (PDF)
Design Services That Deliver
Heller de Paula
Service Design Tools
Service Design Wikispaces
The Noun Project
Tool Hub

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