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Digital Age 2.0 - Alex Banks
1.
Did you know? O
'freakonomics' da internet brasileira Alexander Banks, comScore Digital Age, Sao Paulo August 2010
2.
How big is
the Brazilian Internet Population? Canada Russia 23.0 MM U.K. 42.5 MM Italy 38.2 MM 21.8 MM France 41.1 MM S.Korea Mexico 29.9 MM 17.0 MM India 39.2 MM Brazil 37.7 MM June 2010, Home and Work Users Aged 15+ © comScore, Inc. Proprietary and Confidential. 2
3.
Total Internet Population
(incl. Internet cafes, shared access etc.) China 384 MM Mexico 28.8 MM India 67.0 MM Brazil 74.1 MM June 2010, Extended Universe Estimates © comScore, Inc. Proprietary and Confidential. 3
4.
Did you know… Brazil
almost consumes more pages online than Italy & Holland combined © comScore, Inc. Proprietary and Confidential. 4
5.
Did you know… …
that there are 24 million Internet users under age 35 in Brazil? Share of Internet Population Under the Age of 35 India 77% 23% Venezuela 73% 27% 24 million… Indonesia 72% 28% Vietnam 72% 28% … this is more than Philippines 69% 31% the combined total Internet audiences Turkey 69% 31% of Sweden, Belgium, Mexico 68% 32% Austria, Switzerland, #8 Brazil 64% 36% and Denmark China 62% 38% Russian Federation 62% 38% Under 35 Over 35 © comScore, Inc. Proprietary and Confidential. 5 5
6.
Did you know… Brazil
- Regions States North Region Acre Amazonas Roraima Amapá Pará Tocantins Rondônia Northeast Region Maranhão Piauí Ceará Rio Grande do Norte Paraíba Pernambuco Alagoas Sergipe Bahia Central-West Region Mato Grosso Distrito Federal Region Name % Composition UV % Composition PV % Composition Min Goiás Mato Grosso do Sul Southeast (4) 66.9% 65.6% 64.9% Southeast Region South (5) 14.1% 15.1% 15.6% Minas Gerais Espírito Santo Northeast (2) 10.6% 11.5% 11.6% São Paulo Rio de Janeiro Center-west (1) 6.3% 6.0% 6.1% South Region Paraná North (3) 2% 1.7% 1.8% Santa Catarina Rio Grande do Sul 100% 100% 100% Source: comScore, June 2010 © comScore, Inc. Proprietary and Confidential. 6
7.
Did you know… In
June 2010, comScore reported on 282,699 different domains worldwide 49,130 in the United States 4,953 in Argentina 5,131 in China 23,970 in India 32,510 in the United Kingdom 10,817 in Mexico 17,753 in Spain 22,452 different domains in Brazil © comScore, Inc. Proprietary and Confidential. 7
8.
Did you know… #1
in Brazil is GOOGLE.COM.BR… …not a surprise but #22,452 is FLOWGO.COM.BR with approx. 4,008 UVs in June © comScore, Inc. Proprietary and Confidential. 8
9.
Did you know… …Microsoft
and Google are the largest properties in Brazil, but there are two entities that take up almost 40% of Brazilian’s time spent online A quarter of all time spent online in Brazil is spent on MSN Live Messenger All Others, Microsoft 32% Sites, 31% iG Sites, 1% Yahoo! Google Sites, Sites, 1% 26% Organizacoes Globo, 3% Another 14% is spent on Orkut UOL, 4% Terra - Telefonica, 3% © comScore, Inc. Proprietary and Confidential. 9
10.
Did you know…
In June, Brazilians spent 8.1B minutes on Orkut and consumed almost 21.5B pages This is more time than the entire Internet audiences of Portugal and South Africa spent online combined This is more than 25% of all pages viewed in Brazil, and more than the entire online audiences in both Australia and Colombia Brazil views almost 80% of all of Orkut’s pages worldwide June 2010, Home and Work Users Aged 15+ © comScore, Inc. Proprietary and Confidential. 10
11.
Did you know… …almost
9 out of every 10 Brazilians streamed a video online during the month of June (aprox. 35,049,200) This number increased in July to 35,577,200, however the number of video streams fell from 3.34B in June to 3.32B In comparison, in Mexico we tracked 16.7M unique video viewers and 1.98B video streams © comScore, Inc. Proprietary and Confidential. 11 11
12.
Did you know… More
than 1 in every 5 Brazilian Internet users visited Twitter.com in June © comScore, Inc. Proprietary and Confidential. 12 12
13.
Did you know… Out
of 40+ countries reported on each month, Brazil has the 4th highest reach of the Blogs category © comScore, Inc. Proprietary and Confidential. 13
14.
Did you know… Brazilians
love the Instant Messenger category © comScore, Inc. Proprietary and Confidential. 14 14
15.
Did you know… More
than 2 out of every 3 Brazilian Internet users visited a Retail site during June © comScore, Inc. Proprietary and Confidential. 15 15
16.
Did you know… The
Retail category in Brazil grew from 741 different entities reported in June 2009 to 1,516 entities reported in June 2010 © comScore, Inc. Proprietary and Confidential. 16
17.
Did you know… Brazil
makes up approx. 35% of the Latin American online audience, but accounted for 61% of the regional ecommerce dollars spent online in 2009 © comScore, Inc. Proprietary and Confidential. 17 Source: comScore Marketing Solutions Custom Research, FY 2009
18.
Did you know… comScore
has an office in SP, as well as versions of comscore.com and our user interface in Portuguese © comScore, Inc. Proprietary and Confidential. 18
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