Facebook Pages allow businesses to connect with people and express their identity on Facebook. Pages provide features like a cover photo, profile picture, pinned posts, and friend activity to help businesses reach their audience and engage with them wherever they are on the web or mobile. Management tools in the admin panel give page owners insights and help them respond to people and messages.
Facebook Pages allow businesses to connect with people and express their identity on Facebook. Pages provide features like a cover photo, profile picture, pinned posts, and friend activity to help businesses engage their audience and tell their unique story wherever people interact with Facebook on the web or mobile.
Manual Para los Nuevos FanPage de FacebookCarlos Zapata
Facebook Pages allow businesses to connect with people and express their identity on Facebook. Pages provide features like a cover photo, profile picture, pinned posts, and friend activity to help businesses reach their audience and engage with them wherever they are on the web or mobile. Management tools in the admin panel give page owners insights and help them respond to people and messages.
Facebook Timelines for Pages Product Guide (Feb 28, 2012)Peter Netri
Facebook Pages allow businesses to connect with people and express their identity on Facebook. Pages provide features like a cover photo, profile picture, pinned posts, and friend activity to help businesses engage their audience and reach people wherever they are on the web or mobile.
Facebook Pages allow businesses to connect with people on Facebook. Pages have features like a cover photo and timeline that allow businesses to express their identity and story. Pages can be used to reach audiences on the web or mobile and to respond to people in a quick, more personal way.
Facebook offers 4 steps for dealership success on its platform:
1. Build a Facebook Page to engage customers and promote the brand.
2. Connect with potential customers using targeted Facebook ads.
3. Engage existing audiences with regular, high-quality content posts.
4. Influence friends of fans through sponsored stories promoting user interactions.
Skyline Whitespace hired WSI to create a new website to help market their exhibition display services online and improve their search engine rankings. WSI designed a new website using their Business Edge platform that better showcased Skyline's portfolio and was optimized for search engines. The new website improved Skyline's traffic, conversion rates, and search engine results. Easy Cars Rentals hired WSI to help generate more online client leads through search engine optimization and pay-per-click advertising. WSI's efforts resulted in Easy Cars Rentals gaining over 20 new clients per month worth $100,000, a significant increase from their previous advertising methods.
Facebook Pages allow businesses to connect with people and express their identity on Facebook. Pages provide features like a cover photo, profile picture, pinned posts, and friend activity to help businesses reach their audience and engage with them wherever they are on the web or mobile. Management tools in the admin panel give page owners insights and help them respond to people and messages.
Facebook Pages allow businesses to connect with people and express their identity on Facebook. Pages provide features like a cover photo, profile picture, pinned posts, and friend activity to help businesses engage their audience and tell their unique story wherever people interact with Facebook on the web or mobile.
Manual Para los Nuevos FanPage de FacebookCarlos Zapata
Facebook Pages allow businesses to connect with people and express their identity on Facebook. Pages provide features like a cover photo, profile picture, pinned posts, and friend activity to help businesses reach their audience and engage with them wherever they are on the web or mobile. Management tools in the admin panel give page owners insights and help them respond to people and messages.
Facebook Timelines for Pages Product Guide (Feb 28, 2012)Peter Netri
Facebook Pages allow businesses to connect with people and express their identity on Facebook. Pages provide features like a cover photo, profile picture, pinned posts, and friend activity to help businesses engage their audience and reach people wherever they are on the web or mobile.
Facebook Pages allow businesses to connect with people on Facebook. Pages have features like a cover photo and timeline that allow businesses to express their identity and story. Pages can be used to reach audiences on the web or mobile and to respond to people in a quick, more personal way.
Facebook offers 4 steps for dealership success on its platform:
1. Build a Facebook Page to engage customers and promote the brand.
2. Connect with potential customers using targeted Facebook ads.
3. Engage existing audiences with regular, high-quality content posts.
4. Influence friends of fans through sponsored stories promoting user interactions.
Skyline Whitespace hired WSI to create a new website to help market their exhibition display services online and improve their search engine rankings. WSI designed a new website using their Business Edge platform that better showcased Skyline's portfolio and was optimized for search engines. The new website improved Skyline's traffic, conversion rates, and search engine results. Easy Cars Rentals hired WSI to help generate more online client leads through search engine optimization and pay-per-click advertising. WSI's efforts resulted in Easy Cars Rentals gaining over 20 new clients per month worth $100,000, a significant increase from their previous advertising methods.
The document provides guidance for CMOs on leveraging major social media sites in 2010. It rates each site as good, ok, or bad for customer communication, brand exposure, and traffic to the company's website. For example, it rates Twitter as good for customer communication but only ok for brand exposure and traffic due to the difficulty of promoting without overdoing it. LinkedIn is seen as effective for personal branding but unlikely to drive significant traffic. YouTube and blogs are identified as powerful branding tools when videos are well-branded and promote the company website.
This introduction discusses why the author wrote another guide on business blogging despite there already being many guides available. The author explains that blogging allowed him to leave his full-time job and start a successful freelance business by connecting him with clients, suppliers, and collaborators. His blogs led directly to new business opportunities and allowed him to do work that he is passionate about. The author hopes this guide will help others have similar success through business blogging by outlining practical strategies and planning advice.
Facebook Timeline for Brands -- Getting Your Page Ready for March 30th and Be...David Jones
Facebook announced significant changes to how brands can engage with users on Facebook pages with the launch of Timelines. This will change the design, content, community management, and media strategies for brands. Brands need to update their page design, content, and community management protocols to take advantage of new features like the cover photo, pinned posts, pre-moderation, and direct messages by certain deadlines. Embracing the full Facebook ecosystem, creating useful and conversational content, offering utility to users, and activating brand advocates will be important for success in the new Timeline era.
The document discusses an information design challenge to redesign the IMDb website with limited time and resources and no client or stakeholders. It outlines some problems with the current IMDb site such as being top heavy and not supporting user behavior. The document then provides sketches and wireframes for a redesigned IMDb home page with descriptions of the key sections and goals to make the site more focused and clear while providing many options for users.
Google+ Your Business allows businesses to harness the full potential of the web by connecting with customers. It brings a company and its customers closer through features like +1 recommendations, Hangouts for conversations, and Circles to target specific groups. The goal is to help businesses communicate in more intimate ways with customers and get feedback to better serve different customer segments.
This is the slidedeck to the presentation I delivered at the New Media Conference on February 23, 2012. The topic, content marketing, was broken down into five key parts as they pertain to value, content creation, content administration and sharing/publishing. The session attendees really had a good time with this topic as did I.
This was a fantastic, fun and highly informative session. Many thanks to the Frederick Chamber of Commerce for allowing me to speak once again at their event!
Social Office Suite is a social media management tool that allows users to efficiently post, listen, and measure their social media efforts from one dashboard in just minutes a day. It provides powerful posting capabilities like scheduling posts and split-posting to multiple channels. Users can also listen and gain valuable consumer insights. Reporting features allow users to analyze metrics like clicks and engagements to constantly improve performance. The tool is designed to scale with business needs from small to large organizations.
This document provides guidance for marketers and designers on email design best practices. It outlines 10 common mistakes to avoid, such as relying too heavily on graphics that may be blocked by email clients. Designers should create emails that look good with or without images. Call-to-actions and critical information should be in text, not graphics, to ensure they are visible. Alt text for images should provide value if the image is blocked, not just say how to view it. The preview pane area should attract readers to open the email with a compelling call-to-action or teaser, not just graphics.
Using Social media to recruit
Employers are looking for different ways to reach talented candidates. With 50% of the worlds population being 30yrs and under you will find that many of them are using social networks to talk. 8 out of 10 employers are now using social media to find candidates. If you're an employer already doing it then ask yourself are you doing it effectively?
The document discusses the advantages and disadvantages of developing applications for the iPhone using web development versus using the iPhone SDK. Some key advantages of web development are simplicity, dynamism from being able to easily update functionality, and global reach from being part of the web. Some advantages of using the iPhone SDK include greater depth of functionality by having deeper access to device features and better performance from being native code. The document considers factors for each approach for different types of iPhone applications.
This document provides a summary of the author's professional career and design work. It includes details about their education, work experience with two companies over 11 years, areas of design expertise including photo manipulation and logo design. Samples of design work are presented for advertising campaigns, magazines and clients in different industries. The author expresses a desire to be self-employed and expand their client base while focusing on photo manipulation, editorial design, and online work.
Taking Scotland to the world: Making your mark digitallyPrecedent
The document discusses digital marketing strategies for Scottish distilleries. It summarizes findings from analyzing distilleries' websites, social media, and mobile presences, noting that they are often seen in isolation and lack differentiation. It then outlines tactics for maximizing online engagement, including search engine optimization, social media, pay-per-click advertising, and email marketing. Specific recommendations are provided for each tactic, with an emphasis on understanding audiences, customizing approaches, and integrating online and offline efforts.
This presentation shows best what I do, how I think and what I've got to offer. It's a résumé and a work portfolio in one. There is more info on my website.
Kuliza is a social technology firm that helps companies leverage social media, mobile apps, and cloud services to improve business performance, customer engagement, and communication. It offers solutions for building social platforms, mobile apps, and cloud infrastructure. Specifically, Kuliza designs Facebook engagement solutions, online communities, social commerce sites, mobile CRMs, and loyalty programs to help companies connect with customers on new channels.
Phase 1 of the website redesign focuses on welcoming authors and offering a social networking site. Testing shows the site is still unclear in its focus on authors. Phase 2 makes the social networking site more visible, uses cleaner visuals, and focuses more on authors. Phase 3 involves creating custom home page content focused on authors and integrating navigation to related author-focused pages and services. Opportunities exist to monetize the social network and improve search engine optimization through content updates.
A McKinsey survey found that only 15% of marketers could quantitatively prove the impact of social media on their business. While social media spending continues to rise, measuring its effect remains a challenge. Studies show that engaged Facebook fans were 20 times more likely to purchase products than non-engaged fans. Marketers need to understand how to move customers through the sales funnel from awareness to consideration to purchase using engagement tactics on social media. Data and optimizing the customer experience across channels is key to measuring results.
O documento resume as principais tendências de planejamento de mídia para 2016, mostrando a evolução dos meios de comunicação e o crescimento da mídia digital. Impresso e TV fechada perdem espaço, enquanto online, mobile e redes sociais ganham relevância. Brands precisam entender o consumo fragmentado em múltiplas plataformas para criar estratégias cross-media eficazes.
O documento discute o real-time marketing (RTM), que profissionais de marketing veem como prioridade. O RTM envolve criar conteúdo personalizado e respostas em tempo real às interações dos consumidores por meio de mídias sociais, email e apps móveis.
Este documento proporciona orientación sobre cómo implementar un sistema de gestión de relaciones con clientes (CRM) social efectivo. Explica que el CRM social involucra procesos y características sociales para crear una relación mutuamente beneficiosa con los clientes a través de las redes sociales. También destaca la importancia de humanizar las marcas y comprender el comportamiento de los usuarios en las redes sociales. Además, brinda consejos sobre cómo sincronizar cuentas de redes sociales en la plataforma Buzzmonitor y utilizar sus func
Aula 07 características dos meios de comunicação v2.pptxprofjucavalcante
O documento resume as principais características de diferentes meios de comunicação como TV aberta, rádio, jornal, revista, mídia exterior e internet. Ele descreve cada meio em termos de público-alvo, planejamento e aspectos intrínsecos como penetração, frequência e custo. O documento fornece informações sobre como cada meio pode ser usado em uma estratégia de marketing e comunicação.
O documento discute diferentes meios de comunicação e marketing, incluindo mídias de massa, novos meios, eventos, mídia impressa como jornais, revistas, panfletos, folders, cartazes e mala direta. Ele também aborda responsabilidades sociais e ambientais na comunicação.
The document provides guidance for CMOs on leveraging major social media sites in 2010. It rates each site as good, ok, or bad for customer communication, brand exposure, and traffic to the company's website. For example, it rates Twitter as good for customer communication but only ok for brand exposure and traffic due to the difficulty of promoting without overdoing it. LinkedIn is seen as effective for personal branding but unlikely to drive significant traffic. YouTube and blogs are identified as powerful branding tools when videos are well-branded and promote the company website.
This introduction discusses why the author wrote another guide on business blogging despite there already being many guides available. The author explains that blogging allowed him to leave his full-time job and start a successful freelance business by connecting him with clients, suppliers, and collaborators. His blogs led directly to new business opportunities and allowed him to do work that he is passionate about. The author hopes this guide will help others have similar success through business blogging by outlining practical strategies and planning advice.
Facebook Timeline for Brands -- Getting Your Page Ready for March 30th and Be...David Jones
Facebook announced significant changes to how brands can engage with users on Facebook pages with the launch of Timelines. This will change the design, content, community management, and media strategies for brands. Brands need to update their page design, content, and community management protocols to take advantage of new features like the cover photo, pinned posts, pre-moderation, and direct messages by certain deadlines. Embracing the full Facebook ecosystem, creating useful and conversational content, offering utility to users, and activating brand advocates will be important for success in the new Timeline era.
The document discusses an information design challenge to redesign the IMDb website with limited time and resources and no client or stakeholders. It outlines some problems with the current IMDb site such as being top heavy and not supporting user behavior. The document then provides sketches and wireframes for a redesigned IMDb home page with descriptions of the key sections and goals to make the site more focused and clear while providing many options for users.
Google+ Your Business allows businesses to harness the full potential of the web by connecting with customers. It brings a company and its customers closer through features like +1 recommendations, Hangouts for conversations, and Circles to target specific groups. The goal is to help businesses communicate in more intimate ways with customers and get feedback to better serve different customer segments.
This is the slidedeck to the presentation I delivered at the New Media Conference on February 23, 2012. The topic, content marketing, was broken down into five key parts as they pertain to value, content creation, content administration and sharing/publishing. The session attendees really had a good time with this topic as did I.
This was a fantastic, fun and highly informative session. Many thanks to the Frederick Chamber of Commerce for allowing me to speak once again at their event!
Social Office Suite is a social media management tool that allows users to efficiently post, listen, and measure their social media efforts from one dashboard in just minutes a day. It provides powerful posting capabilities like scheduling posts and split-posting to multiple channels. Users can also listen and gain valuable consumer insights. Reporting features allow users to analyze metrics like clicks and engagements to constantly improve performance. The tool is designed to scale with business needs from small to large organizations.
This document provides guidance for marketers and designers on email design best practices. It outlines 10 common mistakes to avoid, such as relying too heavily on graphics that may be blocked by email clients. Designers should create emails that look good with or without images. Call-to-actions and critical information should be in text, not graphics, to ensure they are visible. Alt text for images should provide value if the image is blocked, not just say how to view it. The preview pane area should attract readers to open the email with a compelling call-to-action or teaser, not just graphics.
Using Social media to recruit
Employers are looking for different ways to reach talented candidates. With 50% of the worlds population being 30yrs and under you will find that many of them are using social networks to talk. 8 out of 10 employers are now using social media to find candidates. If you're an employer already doing it then ask yourself are you doing it effectively?
The document discusses the advantages and disadvantages of developing applications for the iPhone using web development versus using the iPhone SDK. Some key advantages of web development are simplicity, dynamism from being able to easily update functionality, and global reach from being part of the web. Some advantages of using the iPhone SDK include greater depth of functionality by having deeper access to device features and better performance from being native code. The document considers factors for each approach for different types of iPhone applications.
This document provides a summary of the author's professional career and design work. It includes details about their education, work experience with two companies over 11 years, areas of design expertise including photo manipulation and logo design. Samples of design work are presented for advertising campaigns, magazines and clients in different industries. The author expresses a desire to be self-employed and expand their client base while focusing on photo manipulation, editorial design, and online work.
Taking Scotland to the world: Making your mark digitallyPrecedent
The document discusses digital marketing strategies for Scottish distilleries. It summarizes findings from analyzing distilleries' websites, social media, and mobile presences, noting that they are often seen in isolation and lack differentiation. It then outlines tactics for maximizing online engagement, including search engine optimization, social media, pay-per-click advertising, and email marketing. Specific recommendations are provided for each tactic, with an emphasis on understanding audiences, customizing approaches, and integrating online and offline efforts.
This presentation shows best what I do, how I think and what I've got to offer. It's a résumé and a work portfolio in one. There is more info on my website.
Kuliza is a social technology firm that helps companies leverage social media, mobile apps, and cloud services to improve business performance, customer engagement, and communication. It offers solutions for building social platforms, mobile apps, and cloud infrastructure. Specifically, Kuliza designs Facebook engagement solutions, online communities, social commerce sites, mobile CRMs, and loyalty programs to help companies connect with customers on new channels.
Phase 1 of the website redesign focuses on welcoming authors and offering a social networking site. Testing shows the site is still unclear in its focus on authors. Phase 2 makes the social networking site more visible, uses cleaner visuals, and focuses more on authors. Phase 3 involves creating custom home page content focused on authors and integrating navigation to related author-focused pages and services. Opportunities exist to monetize the social network and improve search engine optimization through content updates.
A McKinsey survey found that only 15% of marketers could quantitatively prove the impact of social media on their business. While social media spending continues to rise, measuring its effect remains a challenge. Studies show that engaged Facebook fans were 20 times more likely to purchase products than non-engaged fans. Marketers need to understand how to move customers through the sales funnel from awareness to consideration to purchase using engagement tactics on social media. Data and optimizing the customer experience across channels is key to measuring results.
O documento resume as principais tendências de planejamento de mídia para 2016, mostrando a evolução dos meios de comunicação e o crescimento da mídia digital. Impresso e TV fechada perdem espaço, enquanto online, mobile e redes sociais ganham relevância. Brands precisam entender o consumo fragmentado em múltiplas plataformas para criar estratégias cross-media eficazes.
O documento discute o real-time marketing (RTM), que profissionais de marketing veem como prioridade. O RTM envolve criar conteúdo personalizado e respostas em tempo real às interações dos consumidores por meio de mídias sociais, email e apps móveis.
Este documento proporciona orientación sobre cómo implementar un sistema de gestión de relaciones con clientes (CRM) social efectivo. Explica que el CRM social involucra procesos y características sociales para crear una relación mutuamente beneficiosa con los clientes a través de las redes sociales. También destaca la importancia de humanizar las marcas y comprender el comportamiento de los usuarios en las redes sociales. Además, brinda consejos sobre cómo sincronizar cuentas de redes sociales en la plataforma Buzzmonitor y utilizar sus func
Aula 07 características dos meios de comunicação v2.pptxprofjucavalcante
O documento resume as principais características de diferentes meios de comunicação como TV aberta, rádio, jornal, revista, mídia exterior e internet. Ele descreve cada meio em termos de público-alvo, planejamento e aspectos intrínsecos como penetração, frequência e custo. O documento fornece informações sobre como cada meio pode ser usado em uma estratégia de marketing e comunicação.
O documento discute diferentes meios de comunicação e marketing, incluindo mídias de massa, novos meios, eventos, mídia impressa como jornais, revistas, panfletos, folders, cartazes e mala direta. Ele também aborda responsabilidades sociais e ambientais na comunicação.
O documento discute conceitos e estratégias de marketing digital e mídia online. Em três frases:
1) Apresenta diferentes formatos publicitários digitais como banners, links patrocinados e e-mail marketing e discute como escolher as métricas corretas para avaliar cada estratégia.
2) Explica que a resposta direta não deve ser o único objetivo de banners, que também podem gerar awareness e interatividade.
3) Reforça a importância de definir elementos como URL de destino, fluxograma e tags antes de preparar um plano de
O documento descreve as principais características e vantagens e desvantagens dos principais meios de comunicação de massa para publicidade. A mídia exterior inclui outdoors, mobiliário urbano e empenas de prédios. A televisão é o maior meio publicitário no Brasil. O rádio é o meio mais democrático por atingir toda a população brasileira. A Internet oferece baixos custos mas requer cuidado com filtros e excesso de informações.
O documento discute estratégias de mídia para planejamento de campanhas publicitárias. Apresenta os conceitos de frequência, frequência eficaz e alcance, que são fatores importantes a serem considerados na escolha de veículos de mídia. Explica que a frequência eficaz depende do objetivo da campanha e varia de 3 a 15 exposições, enquanto o alcance deve ser alto para lançamentos ou baixo para marcas menos conhecidas.
O documento discute diferentes tipos de mídia, incluindo mídia de percepção, representação, apresentação, armazenamento, transmissão e locativa. Também aborda plataformas multimídia, aplicações multimídia, classificações de mídia em mídias discretas e contínuas, e sistemas multimídia standalone e distribuídos. Finalmente, menciona alguns exemplos de tecnologias holográficas e aumentadas.
O documento descreve os principais aspectos do planejamento de mídia, incluindo ferramentas, análises, objetivos, estratégias e táticas. Ele fornece detalhes sobre como pesquisar veículos de mídia, audiências, preços e concorrência para desenvolver uma programação de mídia eficaz.
Este documento presenta 8 tendencias clave para el año 2017. La primera tendencia es "Puro Poder" y describe cómo el autoritarismo se convertirá en un tema importante a medida que los líderes busquen imponer su voluntad sobre las instituciones. La segunda tendencia es "No es Cierto" y analiza cómo en una era de "post-verdad", será difícil distinguir entre lo verdadero y lo falso. La tercera tendencia es "Hago el Muro" y explica cómo las personas buscarán aislarse en grupos cerrados con personas similares.
1. As marcas precisarão ir além do discurso de marketing e adotar posturas de inclusão social para se comunicarem nas mídias sociais em 2017.
2. Os micro-influenciadores, com menos de 1.000 seguidores, terão maior impacto na comunicação das marcas em 2017 devido à sua capacidade de gerar engajamento.
3. A realidade virtual começará a ser usada em campanhas publicitárias em 2017, permitindo às marcas criarem experiências imersivas para os consumidores.
O documento apresenta um planejamento de mídia completo para uma campanha de previdência privada de um banco, incluindo análise de mercado, definição de público-alvo e veículos, cálculos de alcance e frequência, e orçamento. O público-alvo selecionado é mulheres das classes AB entre 25-49 anos na Grande São Paulo, com um universo de 1,6 milhão. O planejamento detalha a análise deste público e propõe a divisão da verba entre veículos off-line e online para alcan
1. O documento apresenta os principais conceitos e métricas utilizadas no planejamento de mídia, como objetivos, estratégias, táticas e indicadores de desempenho.
2. São descritos os estudos preliminares necessários sobre o produto, mercado, concorrência e público-alvo, assim como os objetivos de marketing do cliente.
3. São explicados conceitos-chave como alcance, frequência, investimento da concorrência, GRP, WGRP, CPM e outros indicadores utilizados para definir a estratégia
O documento discute os conceitos de mídia e veículo de comunicação, destacando que mídia refere-se aos meios de comunicação como TV, rádio e impressos, enquanto veículo refere-se a canais específicos dentro de cada meio. Também apresenta exemplos de departamentos de mídia em agências e descreve as funções de um profissional de mídia.
Pages are Facebook's platform for businesses to connect with customers. Pages allow businesses to express their identity, reach audiences on the web and mobile, and respond to people quickly. Businesses can announce products, share news, gather feedback, and create branded content to become ads or sponsored stories on Facebook. Pages are the core place for businesses to manage their posting and advertising.
Pages are Facebook's platform for businesses to connect with customers. Pages allow businesses to express their identity, reach audiences on the web and mobile, and respond to people quickly. Businesses can announce products, share news, gather feedback, and create branded content to become ads or sponsored stories on Facebook. Pages are the core place for businesses to manage their posting and advertising.
Facebook Timeline Pages and Product GuideRon Edrote
Facebook Pages allow businesses to connect with people and express their identity on Facebook. Pages provide features like a cover photo, profile picture, pinned posts, and friend activity to help businesses reach their audience and engage with them wherever they are on the web or mobile. Management tools in the admin panel give page owners insights and help them respond to people and messages.
Facebook Pages allow businesses to connect with people and express their identity on Facebook. Pages provide features like a cover photo, profile picture, pinned posts, and friend activity to help businesses reach their audience and engage with them wherever they are on the web or mobile. Management tools in the admin panel give page owners insights and help them respond to people and messages.
Facebook Pages allow businesses to connect with people and express their identity on Facebook. Pages provide features like a cover photo, profile picture, pinned posts, and friend activity to help businesses engage their audience and tell their unique story wherever people interact with Facebook on the web or mobile.
Facebook Pages allow businesses to connect with people and express their identity on Facebook. Pages provide features like a cover photo, profile picture, pinned posts, and friend activity to help businesses reach their audience and engage with them wherever they are on the web or mobile. Management tools in the admin panel give page owners insights and help them respond to people and messages.
Facebook rediseña sus Páginas La red social Facebook rediseña sus Páginas, este tema abordado en la primera Conferencia de Marketing de Facebook (fMC) que se celebra desde este miércoles 29 en Nueva York, EEUU, tiene varios anuncios.
The document provides guidelines for managing the 12BET fanpage on Facebook. It discusses types of content to share, including active feeds with relevant content from various sources, photos related to 12BET's products and events, and videos. It also outlines tactics to engage fans such as asking them to "like" posts, using famous quotes, conducting true/false polls, and featuring loyal fans. The document recommends sharing a mix of content from the fanpage, company blog or Twitter, as well as user-generated photos and videos.
Social Studies: Facebook Timeline for BrandsPeriscope
Facebook Timeline for brands goes live on March 30, 2012. Here, the Periscope Community Team presents a how-to guide for getting your brand's Timeline up, running and optimized.
“Facebook timeline for brands – what you need to know now” R2integrated
This document provides an overview of new Facebook Timeline features for brands, including cover photos, profile pictures, tabs, the timeline, and the info section. It recommends using visuals and storytelling to showcase a brand's history, products, services and achievements. Advertising is shifting from promotional copy to organic content and social connections. Premium ads and sponsored stories aim to build connections by showing how friends engage with a brand. New admin features make it easier for brands to message fans directly and gain real-time insights.
This document provides information and tips for creating and promoting a Facebook fan page for a business. It begins with the steps to set up a Facebook fan page, including creating a profile image, adding photos and posts, and understanding the different sections of a fan page like the wall, tabs, and fans. It then discusses ways to engage fans by posting consistently, commenting on others' posts, and updating at peak times. Finally, it lists 20 specific ways to promote the fan page, such as on a website, business cards, advertisements, and by conversing with others on Facebook. The overall message is that businesses should actively maintain and promote their fan page in order to build their brand and engage with customers.
The 13 steps marketing strategy for Facebook pages includes:
1) Selecting relevant cover photos and posting consistently twice a day to stay top of mind for fans.
2) Choosing the perfect time to post depending on the business type, such as 8am-2pm for retailers.
3) Using eye-catching, high resolution images for normal and highlighted posts.
4) Keeping post descriptions short between 100-150 characters to get more engagement.
5) Maintaining relevant content and using an authentic voice true to the brand.
What Marketers need to know about new Facebook Brands Pagessalomon dayan
On Wednesday February 29th 2012, Facebook made timeline available to all pages
This capability will automatically roll out to all pages on March 30, but Admin can upgrade to timeline right now
Key changes include:
1.- Having a more visual canvas to present the brand history (story)
2.- Admin have more control of post
3.- More social, engaging and retail oriented ads
This document provides information about Facebook pages and timelines. It discusses the history of Facebook pages and how they have evolved over time from 2009 to 2012. It also provides tips for businesses on how to optimize their Facebook page and engage audiences using features like the cover photo, profile picture, tabs, apps, pinned posts, and highlighted posts. The document emphasizes focusing on user interaction and sharing brand and user content separately on the new Facebook timeline format.
This document provides tips for using social media platforms like Facebook, Twitter, LinkedIn, and YouTube to promote a company called National Life. It discusses strategies for each platform such as branding Facebook pages, using Twitter locally, building followers on LinkedIn, and uploading videos to YouTube and Facebook. The overall document aims to help National Life get more engagement from key social media channels.
Facebook Timeline, Ads, Pages....how do you navigate??
At the end of this presentation you will see that Cats & YouTube is your secret to viral success.
Thanks so all the presentation companies in which have provided the content for this presentation on Timeline. I've been inspired by my friend Dave at Likeable. He is truly my hero in this world of social media
Objectives of the Best Practice Guide:
- Connect high level narrative with simple tactical recommendations for how to use Facebook to drive business objectives
- Help marketers to think strategically about Facebook as a key component of their marketing and business strategy
Facebook isn’t a platform you can “set and forget.” Learn how to use content to engage with customers and build a loyal following that will share your content, recommend you to others and ultimately increase revenue. Presented by Jason Keith, Senior Public Relations Manager
This best practice guide provides strategies for using Facebook effectively for marketing. It outlines five guiding principles for an authentic social media strategy: being social by design, having an authentic brand voice, being interactive, nurturing relationships, and continuous learning. It then details how Facebook can be used to foster various business objectives like generating awareness, driving traffic/sales, building loyalty, and gaining insights. Helpful resources are also mentioned.
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Introduction
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3. Use o Facebook como
ferramenta social!
O primeiro recado do
Facebook no fMC é que as
marcas devem tentar se
relacionar com as pessoas,
assim como as pessoas já
fazem umas com as outras.
É hora de criar histórias!
4. A páginas ficam Os anúncios viram Insights em tempo
mais sociais histórias real
5. 1. Express your identity with features like cover photo and Page timeline.
AS PÁGINAS FICAM MAIS SOCIAIS. Painel de controle da presença no Facebook.
2. Reach and engage your audience on the web and on mobile.
3. Respond to people in a quick, more personal way.
Cover photo
Use a photo that captures the essence
of your brand and showcases your
product or service.
Profile picture
•Expresse sua
Use a logo that people associate with identidade;
your business.
•Alcance e engaje seu
Views and apps público;
Your photos, events, and custom apps •Responda as pessoas
are now easier for people to find. rápido, e de maneira
Friend activity pessoal (E.Life CRM).
People can see how their friends
are engaging with your Page.
Composer
Post regularly on your Page to reach
your audience and drive engagement.
Pinned post
Anchor the most important story to the
top of your Page for up to 7 days.
Use a consistent and branded
profile picture that scales well
from 180x180 to 32x32 pixels.
Your profile picture follows
your business on Facebook as a
thumbnail image in news feed
stories, ads and sponsored stories.
6. Pages
AS PÁGINAS FICAM MAIS SOCIAIS. Painel de controle da presença no Facebook.
Star and hide stories
Highlight important stories
and hide stories that aren’t as
engaging or relevant.
Make your Page posts visually
engaging. While a diverse set of •Monte a página com
post types is important, posts conteúdos que digam
including a photo album or picture algo sobre sua marca;
can generate 2x more engagement
•Destaque as histórias
than other post types.1
mais importantes.
Larger stories
Take advantage of our larger photo format
to drive engagement.
Use Page Insights to find out
when people engage most with
your content and post during
those hours. On average, we
have found that people visit and
engage with Pages most often
between 9pm and 10pm, with
the 18-24 age group being the
most active.2
7. than other post types.
AS PÁGINAS FICAM MAIS SOCIAIS. Painel de controle da presença no Facebook.
Larger stories
Take advantage of our larger photo format
to drive engagement.
Use Page Insights to find out
when people engage most with
your content and post during
those hours. On average, we
have found that people visit and
•Crie cupons de desconto
no próprio Facebook;
engage with Pages most often
between 9pm and 10pm, with •Conte a história da sua
the 18-24 age group being the marca na página,
most active.2 inclusive com dados
retroativos.
Milestones
Define your key moments through time.
1. Average figures, based on internal studies,
July 2011.
2. Average figures, based on internal studies,
December 2011.
8. AS PÁGINAS FICAM MAIS SOCIAIS. Painel de controle da presença no Facebook.
11. of fans each week3 in a simple, always-on way. Fans
will see your message as a sponsored story on the
OS ANÚNCIOS side of their homepage or in their newsMaior alcance e novos formatos.
right-hand VIRAM HISTÓRIAS.
feed on desktop or mobile.
1. Average figures, based on internal studies. Sponsored story on your
2. comScore, March 2011. fan’s homepage
Page post on your Page
3. Weekly reach may vary.
nd
to Reach Generator Benefits Reach 75% of your fans
nd 2x
Reach 75% of your fans on a regular basis
Increase the volume of engagement with your
ans each
brand (likes, comments, and shares) by 2x4
reach
ed 50% Receive custom monthly reports that show
y. Fans reach, engagement, and brand tracking
on the This package is only available for qualifying clients. Please reach
out to your account team to learn more.
news
4. Estimate. Individual advertiser engagement may vary. Before Reach Generator After Reach Generator
Sponsored story on your
1. Postfan’s homepage maximize reach. Posting too frequently reduces the amount of time needed to
once a day to
distribute each Page post to your audience.
2.
Express your core message within the first 90 characters of your post to ensure your audience sees it
Reach 75% of your fans post becomes an ad or sponsored story. Longer messages will be truncated.
when your Page
3. Post at the optimal time. Only you know what’s right for your business, and you can use your Page
Insights to figure out what’s working. Many restaurants find that posting between 7am and 12pm is
our
Somente 16% dos fãs das páginas são normalmente impactados pelas publicações,
ideal, while retailers find that posting between 8am and 2pm works best. People engage with Pages the
especialmente se a base de fãs foi construída à partir de promoções e concursos culturais.
most between 9pm and 10pm and the 18-24 age demographic is the most engaged during this time.5
Isso acontece por diversos motivos, que envolvem desde a frequência com que as pessoas
5. Average figures, based on internal studies, December 2011.
visitam o Facebook, até como ele entende a página como engajadora ou não. O reach
generator aumenta o alcance real de posts mais importantes entre seusEssential Connections
Facebook: Building
fãs.
e reach
Before Reach Generator After Reach Generator
12. Reach Generator Benefits Reach 75% of your fans
OS ANÚNCIOSofVIRAM a regular basis
Reach 75% your fans on HISTÓRIAS. Maior alcance e novos formatos.
Increase the volume of engagement with your
brand (likes, comments, and shares) by 2x4
Receive custom monthly reports that show
reach, engagement, and brand tracking
This package is only available for qualifying clients. Please reach
out to your account team to learn more.
4. Estimate. Individual advertiser engagement may vary. Before Reach Generator After Reach Generator
1. Post once a day to maximize reach. Posting too frequently reduces the amount of time needed to
distribute each Page post to your audience.
2. Express your core message within the first 90 characters of your post to ensure your audience sees it
when your Page post becomes an ad or sponsored story. Longer messages will be truncated.
3. Post at the optimal time. Only you know what’s right for your business, and you can use your Page
Insights to figure out what’s working. Many restaurants find that posting between 7am and 12pm is
ideal, while retailers find that posting between 8am and 2pm works best. People engage with Pages the
most between 9pm and 10pm and the 18-24 age demographic is the most engaged during this time.5
5. Average figures, based on internal studies, December 2011.
Facebook: Building Essential Connections
13. Share your most compelling stories in the best places on Facebook to engage and influence people.
Premium on Facebook helps you maximize the number of people interacting with your brand and
OS ANÚNCIOSabout you, while unlocking the power of fans andalcance e novos formatos. most
talking VIRAM HISTÓRIAS. Maior their friends. All of this is done on the
impactful placements on Facebook:
Right-hand side of homepage
Log-out experience
(optional)
News feed on
the homepage News feed on mobile
Placements in the right-hand side and in news feed on Facebook’s homepage have an average of
5x-10x more engagement than all other places on the site.1
14. OS ANÚNCIOS VIRAM HISTÓRIAS. Maior alcance e novos formatos.
•Conteúdo;
•Enquetes;
•Eventos;
•Vídeos;
•Ofertas!
16. INSIGHTS EM TEMPO REAL. Mais engajamento com mais inteligência.
, measured by the number of people talking about your Page
ship between reach, engagement and people talking about your content for each piece of
have posted
ching the Right Audiences Online”, October 2011
O Facebook Insights não
deve necessariamente
Facebook: Building Essential Connections
servir para análises. Os
dados do insights devem
orientar o que fazer em
seguida.