CHALLENGES OF USER RESEARCH ROBSON
SANTOS, D.Sc.

Robson Santos Senior UX researcher
Doctor in Arts and Design, PUC-Rio, Departamento de Artes e Design Master in Arts and Design, PUC-Rio, Departamento de Artes e Design Bachelor in Industrial and Graphic Design Esdi/Uerj Itaú Unibanco | Nokia Institute of Technology | Credicard | Phillips | Google

Listen to the
users!

http://www.dreamstime.com/royalty-free-stock-image-see-hear-speak-no-evil-businessman-image16464296

Users don’t know what they
want.

http://wiki.videolan.org/images/Ipod.jpg

http://corvopatins.blogspot.com.br/2010/10/campeonatos-e-amigos.html

Designning for
users

Designing by
users

Who is the
user?

>buyer
>consumer
>manager
>operator

NEEDS
and
INTERESTS

business

people

business
people

“If [an organization] able to
better understand customers, it will best meet their needs. This is the most reliable source of long-term profitability and sustainable growth.” Tim Brown

experience
relationship

brand
environments
products
usability

brand
environments
products
usability

Usability
>efectiveness
>eficiency
>satisfaction

Usability It’s not about taking
care on mistakes made by the users.

Usability It’s about improving systems
inteligence to match people’s needs.

Challenge
Understand business
(business thinking).

Challenge Know methods, techniques and
procedures.

Challenge
Practice and show
results.

Challenge Match business interests to
peoples needs.

Challenge Turn research results into
project recommendations.

The challenge has
started.

http://www.inteligemcia.com.br/wp-content/uploads/2013/11/Nike-camisa-da-sele%C3%A7%C3%A3o-2014.jpg

Wanna
play?

Thank you!interfaceando@gmail.com @interfaceando Lisboa, June
3rd, 2013