Pesquisa sobre a atuação dos usuários do LinkedIn

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O documento resume uma pesquisa sobre o uso do LinkedIn por 65 usuários, analisando critérios como foto de perfil, publicações e artigos. A maioria (96,9%) tinha foto de perfil, mas menos de 40% tinham foto de capa e apenas 10,8% atendiam todos os critérios analisados.

Educação

Pesquisa sobre a atuação
dos usuários do LinkedIn
Kedman Elliaquim
Realizada em 22/06/2018

Objetivos
Analisar quais são os comportamentos dos usuários no
LinkedIn e levantar onde há oportunidade de melhoria
nos perfis.

Amostragem:
De um total de 1888 conexões, foi realizada a análise de
65 perfis, resultando em uma pesquisa com 90% de
grau de confiança e margem de erro de 10%

Critérios analisados
 Foto de perfil
 Foto de capa
 URL personalizada
 Se o usuário possuí ao menos 1 (um) artigo
publicado no LinkedIn
 Se o usuário fez ao menos 1 (uma) publicação na
última semana

Resultados
 Foto de perfil
63 usuários, possuem uma foto individual no
perfil (Aproximadamente 96,9%)
1 usuário possui foto não individual;
1 usuário não possui foto de perfil.
Amostragem analisada: 65 pessoas

Resultados
 Foto de capa
25 perfis analisados possuem uma foto de capa
(Aproximadamente 38,5%)
Amostragem analisada: 65 pessoas

Resultados
 URL personalizada
23 perfis personalizaram suas URLs de acordo
com seus objetivos. (Aproximadamente 35,4%)
Amostragem analisada: 65 pessoas

Resultados
 Se o usuário possuí ao menos 1 (um) artigo
publicado no LinkedIn
18 pessoas publicaram ao menos 1 (um) artigo
no LinkedIn.
(aproximadamente 27,7%)
Amostragem analisada: 65 pessoas

Resultados
 Se o usuário fez ao menos 1 (uma) publicação na
última semana
14 pessoas publicaram algo no LinkedIn nos
últimos 7 dias
(Aproximadamente 21,6%)
Amostragem analisada: 65 pessoas

Conclusão
Apenas 7 pessoas (aproximadamente 10,8%)
atendem 100% dos 5 critérios analisados.
Amostragem analisada: 65 pessoas

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Pesquisa sobre a atuação dos usuários do LinkedIn

1. Pesquisa sobre a atuação dos usuários do LinkedIn Kedman Elliaquim Realizada em 22/06/2018

2. Objetivos Analisar quais são os comportamentos dos usuários no LinkedIn e levantar onde há oportunidade de melhoria nos perfis.

3. Amostragem: De um total de 1888 conexões, foi realizada a análise de 65 perfis, resultando em uma pesquisa com 90% de grau de confiança e margem de erro de 10%

4. Critérios analisados  Foto de perfil  Foto de capa  URL personalizada  Se o usuário possuí ao menos 1 (um) artigo publicado no LinkedIn  Se o usuário fez ao menos 1 (uma) publicação na última semana

5. Resultados  Foto de perfil 63 usuários, possuem uma foto individual no perfil (Aproximadamente 96,9%) 1 usuário possui foto não individual; 1 usuário não possui foto de perfil. Amostragem analisada: 65 pessoas

6. Resultados  Foto de capa 25 perfis analisados possuem uma foto de capa (Aproximadamente 38,5%) Amostragem analisada: 65 pessoas

7. Resultados  URL personalizada 23 perfis personalizaram suas URLs de acordo com seus objetivos. (Aproximadamente 35,4%) Amostragem analisada: 65 pessoas

8. Resultados  Se o usuário possuí ao menos 1 (um) artigo publicado no LinkedIn 18 pessoas publicaram ao menos 1 (um) artigo no LinkedIn. (aproximadamente 27,7%) Amostragem analisada: 65 pessoas

9. Resultados  Se o usuário fez ao menos 1 (uma) publicação na última semana 14 pessoas publicaram algo no LinkedIn nos últimos 7 dias (Aproximadamente 21,6%) Amostragem analisada: 65 pessoas

10. Conclusão Apenas 7 pessoas (aproximadamente 10,8%) atendem 100% dos 5 critérios analisados. Amostragem analisada: 65 pessoas

Pesquisa sobre a atuação dos usuários do LinkedIn

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