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IBM MobileFirst - Abordagem de Serviços em Mobilidade
[1] O documento discute as principais tendências do mercado de mobilidade e como a IBM está ajudando empresas a se transformarem digitalmente. [2] A IBM fornece uma variedade de serviços de mobilidade para ajudar empresas a otimizar suas infraestruturas móveis, transformar suas cadeias de valor, engajar clientes e desenvolver aplicativos móveis. [3] O documento incentiva as empresas a começarem suas transformações definindo uma visão de mobilidade, selecionando projetos-piloto e implementando um plano de ação para se tornarem líder
IBM MobileFirst - Abordagem de Serviços em Mobilidade
- 1. © 2013 IBMCorporation1 GBS Mobile Services Offerings Portfolio Summary Chris Pepin IBM MobileFirst Services Executive IBM MobileFirst: Identificando e Capturando novas oportunidades de negócio Ricardo Zakaluk Offering Manager for Mobility Services
- 2. © 2013 IBMCorporation2 2 © 2014 IBM CorporationGTS Mobility Services 2 4
- 3. © 2013 IBMCorporation3 Quais são as principais tendências do mercado de mobilidade? Como a IBM está ajudando as empresas a se transformarem? Por onde começar? 11 3 1 2
- 4. © 2013 IBMCorporation4 1 Quais são as principais tendências do mercado de mobilidade?
- 5. © 2013 IBMCorporation5 A adoção de mobilidade continua crescendo exponencialmente 1 TrillionConnected Devices 2013 2014 2015 5.6 Billion Personal Devices Sold
- 6. © 2013 IBMCorporation6 Mobile is primary 91% dos usuários de celulares mantém o seu dispositivo ao alcance de suas mãos 100% do tempo. Mobile is primary 91% dos usuários de celulares mantém o seu dispositivo ao alcance de suas mãos 100% do tempo. Insights from mobile data provide new opportunities 75% dos compradores Mobile tomam uma ação após receber mensagem baseada na localização. Insights from mobile data provide new opportunities 75% dos compradores Mobile tomam uma ação após receber mensagem baseada na localização. Mobile is about transacting 96% é o crescimento ano a ano de transações Mobile “cyber Monday sales “ entre 2012 e 2011. Mobile is about transacting 96% é o crescimento ano a ano de transações Mobile “cyber Monday sales “ entre 2012 e 2011. Mobile must create a continuous brand experience 90% dos usuários utilizam múltiplas “screens” como canais para criarem experiências integradas. Mobile must create a continuous brand experience 90% dos usuários utilizam múltiplas “screens” como canais para criarem experiências integradas. Mobile enables the Internet of Things Mundialmente conexões M2M (máquina-máquina) aumentarão de 2B em 2011 para 18B em 2022 Mobile enables the Internet of Things Mundialmente conexões M2M (máquina-máquina) aumentarão de 2B em 2011 para 18B em 2022 Cinco tendências de Mobilidade com implicações significativas para Empresa.
- 7. © 2013 IBMCorporation7 Principais desafios enfrentados por empresas na era da mobilidade Integrating mobile into business processes 1 Generating business value Dispositivos, dados e aplicativos 2 3 2 1 2 Integrando mobilidade dentro dos processos atuais de negócio Gerando valor para o negócio 3 Segurança 4 desenvolvimento, instalação e gerenciamento Crescimento exponencial de dispostivos móveis – Internet das coisas Mobile applications Conhecimento e adequação da infraestrutura 5 9 entre 10 empresas não tem o conhecimento adequado em mobilidade, cloud e analytics Bring Your Own Device (BYOD) Funcionários trazendo seus dispositivos pessoais para o trabalho 2
- 8. © 2013 IBMCorporation8 As empresas líderes em mobilidade reconhecem que precisam endereçar essas tendências e desafios http://ibm.co/ibvmobile Usar os conceitos de mobilidade para TRANSFORMAR a maneira de fazer negócio Usar os sentimentos e percepções dos clientes para ALCANÇA-LOS onde quer que eles estejam DESENVOLVER aplicativos para levar as aplicações críticas de negócios aos usuários de mobilidade Proteger e gerenciar a mobilidade corporativa para OTIMIZAR a performance da infraestrutura tecnológica Mais de 600 executivos de TI e Negócio que responderam o estudo IBM IBM identificaram 4 áreas de transformação
- 9. © 2013 IBMCorporation9 Executivos que indicaram que estão integrando a mobilidades aos seus sistemas legados. 63%vs 34% Líderes em Estratégia de Mobilidade todos os outros Usuários não perdoarão você por ter algo que funcione no website mas não funcione no app do iPhone Chief Architect, Travel services company
- 10. © 2013 IBMCorporation10 Aqueles que indicaram que são efetivos no gerenciamento dos riscos de segurança em dispositivos móveis 90%vs 55% Líderes em Estratégia de Mobilidade Todos Outros Nossos principais desafios são dados, segurança, privacidade e propriedade intelectual. Como os veículos coletam cada vez mais dados, sempre somos desafiados em determinar o dono da informação e principalmente se são dados públicos ou privados Director Strategy and Planning, Global IT, Automotive
- 11. © 2013 IBMCorporation11 Aqueles que indicaram que são efetivos em tomar ações baseadas em informações providas por dispositivos móveis 73% 36% Líderes em Estratégia de Mobilidade Todos Outros vs Tenha certeza de que a voz do cliente seja ouvida pelos engenheiros da sua empresa Senior Advisor, Consumer Electronics company
- 12. © 2013 IBMCorporation12 Aqueles que indicaram que a mobilidade é essencial para mudar a maneira como empresa faz negócios 81%vs 39% Líderes em Estratégia de Mobilidade Todos Outros Se não investirmos em mobilidade, reduziremos a nossa capacidade em adquirir novos clientes e fazer aquisições; nossas métricas de clientes caírão significativamente Head of Group Digital Deployment, Banking
- 13. © 2013 IBMCorporation13 Como resultado, os líderes estão redefinindo suas agendas e repriorizando investimentos focados na criação de um novo "front office digital“. 73% dos CEOs Estão priorizando investimentos em sentimento dos consumidores. 82% dos CMOs Planejam aumentar o uso de Midias Sociais. 74% dos CIOs Visualizam Soluções de Mobilidade como parte de sua visão para o crescimento da competitividade. 70% dos COOs Identificam e visualizam a cadeia de suprimentos como o grande desafio para obter seus resultados.
- 14. © 2013 IBMCorporation14 2 Como a IBM está ajudando as empresas a se transformarem?
- 15. © 2013 IBMCorporation15 A IBM tem um portfolio que endereça as principais necessidades da indústria IBM MobileFirst Managed Mobility Services IBM Mobile Virtualization Services IBM MobileFirst Network Services IBM MobileFirst Device Procurement & Deployment Services IBM MobileFirst Collaboration Services IBM MobileFirst Infrastructure Consulting IBM MobileFirst Application Platform Services OptimizeOptimize Secure and manage the mobile infrastructure to optimize performance (CIO, IT Exec)(CIO, IT Exec) TransformTransform Transform the value chain in ways that drive growth and ROI EngageEngage Engage customers in context by leveraging mobile insights BuildBuild Efficiently build and deploy mobile applications (CxO, LOB Exec)(CxO, LOB Exec) (VP Apps, Developer)(VP Apps, Developer) (CMO)(CMO)
- 16. © 2013 IBMCorporation16 Infraestrutura de rede Adequação da infraestrutura de rede para mobilidade Habilitar segurança, controle e acesso na camada de rede com foco no BYOD. Presence Zone Solution Parceiros Mobile Consulting Services Portifólio IBM de Serviços em Mobilidade Dispositivo Fornecimento dos dispositivos (Tablets e Smartphones) Serviços de configuração inicial, frete e manutenção. Gerenciamento Mobilidade Fornecimento das licenças do Sw de MDM Serviços de gerenciamento do ambiente de mobilidade Gestão dos custos de Telecom BYOD Enablement Aplicações Virtualização das aplicações. Aplicações flexiveis para serem acessadas em qualquer dispositivo
- 17. © 2013 IBMCorporation17 • Centenas de aplicativos desenvolvidos na IBM AppStore • Vencedora do CIO 100 Award em 2011 • Aplicativos web-based e multiplataforma suportados • 25% de crescimento no número de dispositivos conectados na rede IBM • 70,000+ usuários on-boarded com o MaaS360 Fiberlink em 1 mês • Menos de 0,5% de ligações geradas no help desk A IBM foi aderente às 4 áreas de transformação e adequou a sua infraestrutura de mobilidade 19 • 100,000+ dispositivos pessoais gerenciados • 60,000 dispositivos pessoais usam o Sametime para colaboração • 100,000+ dispositivos já acessam email, calendario e contatos transformando a maneira de como os funcionários trabalham • Centenas de milhares de funcionários IBM são remotos
- 18. © 2013 IBMCorporation18 INNOVATIONLEADERSHIP Diferenciais IBM para se tornar líder no mercado de mobilidade SCALE
- 19. © 2013 IBMCorporation19 A IBM está posicionada como líder na Forrester WaveTM Enterprise Mobility Services A IBM recebeu a maior pontuação possível na escala The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research, Inc. The Forrester Wave™ is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. Source: Forrester Research Inc. “Forrester WaveTM ”: Enterprise Mobility Services, Q1 2013”. Full report can be accessed at http://www.ibm.com
- 20. © 2013 IBMCorporation20 A experiência da IBM em mobilidade abrange todo o globo, com uma série de centros de suporte, delivery e líder em pesquisa da indústria. Highlights: 70 call centers ao redor do mundo 9 centros de operação em Segurança 14 centros integrados de excelência 12 centros de serviços focados em mobilidade 30+ laboratórios de pesquisa focados em mobilidade Suporte ao cliente em mais de 50 idiomas 5,000 profissionais experts em mobilidade Processos, ferramentas e métricas padronizadas globalmente Mobility Operations Centers Integrated Communications Mobility Centers of Excellence
- 21. © 2013 IBMCorporation21 3 Por onde começar?
- 22. © 2013 IBMCorporation22 Inicie as transformações no seu negócio, torne-se uma empresa líder em mobilidade Think BIG. Defina a visão • Qual é a sua visão? • Como você está posicionando perante os seus concorrentes? Start SMALL. Selecione um projeto • Quais áreas irão gerar um retorno mais rápido? • Onde estão os maiores gaps? Execute o plano • Quais as ações você deve tomar? • Como você pode iniciar rapidamente? Act NOW.
- 23. © 2013 IBMCorporation23
- 24. © 2013 IBMCorporation24 IBM Brazil Rua Tutóia, 1.157 CEP 04007-900 São Paulo – SP – Brasil Phone: 55 11 99618-2796 E-mail: rzakaluk@br.ibm.com <nome completo> <cargo> Global Technology Services
- 25. © 2014 IBMCorporation25 Learn more at ibm.com/sourcing
Notas do Editor
- #4 Today, we will discuss: (1) the key trends in the mobile market (2) how IBM is helping enterprises transform in this new mobile world; and (3) what your enterprise should do to ‘prepare for this mobile onslaught’
- #5 Let’s start our discussion with a look at the key trends in the mobile market….
- #6 There is little doubt that consumer adoption of mobile products and services is continuing to grow exponentially. Currently, there are approximately 1.5 billion smartphone subscribers, with an estimated growth rate of over 30 percent. Over 79 percent of smartphone owners use this to purchase goods and services, with worldwide estimates for mobile commerce estimated to reach $199 billion by 2013. Over the next five years, the total market for wearable wireless devices in sports and healthcare will grow to 169.5 million devices in 2017, up from 20.77 million in 2011, a CAGR of 41%. Enterprise adoption of tablets, a category that barely existed three years, is estimated to grow by almost 50 percent per year. Further, recent data from the IBM Institute for Business Value show that individuals are using both mobile phones and tablets to accomplish a wide range of work activities that previously been restricted to desktops – ranging from accessing email (62 percent via phone, 38 percent via tablet) to collaboration and project management (25 percent via phone, 34 percent via email) to videoconferences (30 percent by phone, 33 percent via tablet). At the same time, mobility represents opportunities beyond the use of phones and tablets. Sensors built into wearable devices such as wristwatches and glasses, and embedded in everything from cars to medical devices to thermostats will provide new sources of “big data” that can be harnessed to deliver more targeted products and services, as well as create new sources of revenue for organizations.
- #7 Mobile is clearly an imperative for businesses today. At IBM, we are committed to helping organizations transform themselves into mobile first organizations. Why? Because it is absolutely a fundamental component of a successful business today. Let’s begin with the first key trend, that mobile is about transacting and all of the notions that make up a “transaction”. Let’s flesh that out a bit further, because with each trend comes opportunities that your enterprise should leverage. With mobile transactions, the opportunity is to drive new and additional revenue and productivity through mobile. This requires businesses to re-imagine every interaction in a Mobile First world. Moving to the second trend you highlighted around mobile insights – this brings with it an opportunity to deliver a contextually relevant experience to your employees, partners and customers. This enables you to harness deep insights to inform new mobile innovations. Thirdly, mobile is primary. We all know that already. So what does it mean to you and your business? Simply put, you deliver mobile apps that transform the value chain because you recognize the importance of prioritizing ‘mobile first’ since it is the way of the future. Moving along, let’s focus on this requirement that a user’s experience must be consistent across all channels. We must prioritize and leverage user imperatives to benefit the enterprise, meaning you can deepen relationships with consistent brand experience by integrating your front-end presence regardless of hardware or operating system it is presented on with your back-end, regardless if its locally or remotely hosted infrastructure. The ‘how’ doesn’t matter anymore – people expect it to work seamlessly. Lastly, let’s move beyond phones. Because ‘mobile’ really isn’t just about a phone, or a tablet. By broadening our scope of what we consider ‘mobile’ we capitalize on other opportunities for your business. Machine-to-machine is HUGE. Thus, why not leverage industry transformations driven by M2M through cloud technologies and whatever comes along next in order to capitalize on this 18 billion opportunity expected by the end of 2022. Up to this point we have largely talked about mobile as a medium used by individuals, but mobile is more than phones and tablets. Advances in technology are enabling machine to machine connections that are creating new revenue streams, operating models and opportunities to provide customer value. We are able to identify things, by tagging them and can then sense them in the environment. Advances in nanotechnology are helping us infuse intelligence and processing power into objects to create thinking things. And importantly, advances in power technology allow us to power things more efficiently and for longer periods of time and in more remote locations than ever before. These technological advances are enabling new business opportunities like remote monitoring of things like machines, homes and even an individual’s health, all of which once required face to face access. Context aware devices can proactively push promotions to people in proximity to a particular location and can help items like luggage speak to the systems that move them indicating their location and status. And items in remote locations like street lights can turn themselves off when they are not needed. Research conducted by the GSMA identified several leading M2M applications that we are likely to see by 2020. Of these the connected car seems to be the one that is closest on the horizon. Monitoring applications applied to health, security and assisted living are also estimated to provide substantial value. Finally, the sensors that are in cars are also predicted to provide new sources of revenue to the insurance industry in the form of pay as you drive auto insurance. To tap into this tremendous opportunity, your infrastructure needs reliable, low latency delivery messaging that scales to massive communities of concurrently connected end-points. So today we are announcing the first IBM MobileFirst branded offering – IBM MobileFirst MessagePoint, which can help you gain a competitive advantage by providing real-time connectivity from enterprise systems to millions of sensors and mobile devices. So what forces have shaped this shift and what does this mean to you? There is a lot of compelling data in the marketplace, but we have identified five key trends or observations – supported by market data and by customer successes – that we believe have strong implications for the future of mobile. [1] Mobile is the universal sensor. It is with most of us 100% of the time and is the primary means we use to interact with our employers, our customers, our family and our friends. [2] As they interact they are creating vast streams of data that, with the right analytics, can teach us things about their behavior and their preferences that we could not learn in any other way. [3] These interactions inherently become transactions. Whether shopping, purchasing, searching for or providing information, collaborating or seeking service, mobile enabled people and objects are seeking not simply to connect, but to complete tasks when, where and how they wish. [4] Thus, the mobile experience must transcend any single device to accommodate multiple screens and touchpoints. [5] Finally, as we think about mobile, we can’t confine our thinking to devices like phones and tablets. The ability to tag things, sense things, power things and shrink things has extended mobility beyond people to nearly every other type of object on the planet. As we have said since the start of smarter planet things are becoming more instrumented, interconnected and intelligent than ever before, and mobile is right at the center of that story and will fundamentally change the way the world works. Add Process to “Transform the value chain”
- #8 Organizations face several challenges in becoming a mobile enterprise, these include: Security (of devices, data and applications) BYOD (employees bringing their own devices to the corporate network) Integration of mobile into legacy business processes in a manner that generates business value The development, deployment and management of MOBILE APPLICATIONS amidst the evolution of the Internet of Things (IoT)….billions of devices accessing the web Skills and Infrastructure readiness
- #9 We will start with a definition of Enterprise Mobility….. Our definition of mobility: Mobility can be defined in many ways. It is about business in motion; business with anyone, anywhere, anytime. Today’s Mobile leaders are doing more to integrate mobile into the fabric of their business. Mobile is about transacting business, driving revenue and leveraging insights from mobile usage to identify and capture new business opportunities IBM IBV Study defines mobility as: 1 - A set of functions that allow activities and transactions to be completed, untethered by time and place 2 - Enabled by a device or sensor (e.g. smartphone, tablet, laptop, accelerometer, camera, scanner, wrist watch) connected through a wireless network 3 - Opens up opportunities to create new services, markets, and capabilities, including machine-to-machine functionality (e.g. remote diagnostics, enhanced transaction processing) 4 - Includes business-to-business, business-to-customer, and business-to-employee interactions “Mobility will get to the point where it is a fundamental way we do business. The value proposition for mobile will be that it is embedded in what we do. In 5-10 years, we will look back and wonder what all the fuss was about.” - Director Strategy and Planning, Global IT, Automotive ENGAGE The Way Forward: [Promotion: IBM Presence Zones and Xtify transform the customer experience with mobile and intelligent location based technology Creating engaging experiences requires companies to think across all touchpoints – from digital channels like web and mobile to the contact center through to face to face interactions – and to optimize the experience to each while simultaneously creating a seamless and complete brand experience across all of them. To stay ahead of increasing user demands, companies must gain visibility into the customer mobile experience to improve conversions and grow revenue, they must improve customer service resolution and drive customer loyalty. BUILD The Way Forward: When it comes to Mobile App Development and Lifecycle management, no single approach is always relevant as enterprises are looking at portfolio of apps with different characteristics, timelines, budgets and available skills. A solution to the challenges of mobile app development should: Support all application development approaches including Hybrid, Web and Native, giving maximum flexibility to application developers. Be based on open standards so that it allows for changes in new devices, platforms, operating systems, form factors and capabilities Include a comprehensive integrated development, test, and deployment automation capability which addresses complex enterprise needs related to planning, requirements management, quality management, app testing, app release management, app performance management, and app monitoring OPTIMIZE The Way Forward: Organizations that are IT leaders in mobile view mobility as a critical business enabler for future growth and competitive differentiation — they prioritize infrastructure to support mobile and address it strategically as part of their enterprise. They Plan, Integrate, Optimize & Manage IT and Communication infrastructures to securely deploy mobile to enable growth and further competitive differentiation. TRANSFORM The Way Forward: [As we have seen in the early days of the Internet and e-commerce, many organizations start out undertaking lots of individual, often disconnected initiatives, leading to numerous fragmented and uncoordinated efforts. This leads to a lack of integration with existing processes and infrastructure, often causing confusion and a poor utilization of limited resources. There are significant opportunities for companies to improve their mobile strategy development efforts, leverage mobility to improve organizational responsiveness, and build more effective mobile IT solutions. In order to take full advantage of these new mobile opportunities, organizations need comprehensive business-led strategies to maximize their return on investment in mobile capabilities.
- #10 They are unlocking the core business knowledge that is in back end systems for mobile uses: Integrating mobile systems with existing systems was the #1 challenged faced by organizations, with 54% indicated this was a significant challenge. While 70 percent or more of mobile strategy leaders indicate they are effective in integrating mobile applications with existing systems, approximately 40 percent or fewer of non-leaders indicated they were successful at these tasks. (MF build the App) (NOTE: 2 %s together should not equal 100 because each stat is out of 100%...so 63% of leaders is one group and 34% of others is another group. There is a full group of leaders who represent 14% of the total sample. 63% of that 14% may be leaders, for example. There is a second group of non-leaders who are 86% of the total sample.)
- #11 They are securing and managing the mobile enterprise: Over 80 percent of mobile strategy leaders indicated they were effective in addressing security issues around the protection of data, securing connectivity, device management threat detection, mobile app security and user security.) In contrast, less than 62 percent of all other companies stated they were effective in this area. Leaders are twice as likely to adopt BYOD than other organizations (NOTE: 2 %s together should not equal 100 because each stat is out of 100%...so 90% of leaders is one group and 55% of others is another group. There is a full group of leaders who represent 14% of the total sample. 90% of that 14% may be leaders, for example. There is a second group of non-leaders who are 86% of the total sample.)
- #12 They use insights to engage their customers where ever they are - Roughly 70 percent or more of mobile strategy leaders believed they were effective in areas such as addressing structured and unstructured mobile data, handling large volumes of data, analyzing mobile data, and taking action based on that data, with less than 37 percent of non-leaders were equipped to deal with these issues. (NOTE: 2 %s together should not equal 100 because each stat is out of 100%...so 73% of leaders is one group and 36% of others is another group. There is a full group of leaders who represent 14% of the total sample. 73% of that 14% may be leaders, for example. There is a second group of non-leaders who are 86% of the total sample.)
- #13 They are using Mobile to fundamentally change the ways that their organizations are doing business - 81 percent of mobile strategy leaders stated that mobile capabilities are fundamentally changing the way their organization does business versus 39 percent of all other firms; 62 percent of mobile leaders indicated that mobility played a significant role in what we call enterprise business model innovation – the ability for the organization to redefine its role in the value chain and how it collaborates with partners, customers and other stakeholders versus 43% of all other firms (MF Transform the biz) (NOTE: 2 %s together should not equal 100 because each stat is out of 100%...so 81% of leaders is one group and 39% of others is another group. There is a full group of leaders who represent 14% of the total sample. 81% of that 14% may be leaders, for example. There is a second group of non-leaders who are 86% of the total sample.)
- #14 Sources: 2012 IBM Global CEO Study 2012 IBM Global CMO Study 2012 IBM Global CIO Study- 2009 IBM Global CSCO Study
- #15 Now lets now move our discussion to IBM and talk about how BIG BLUE is helping enterprises transform their businesses with mobility
- #16 Mobile leaders are integrating mobility into the fabric of their business: both inside and outside the company, and, as a result, these companies are seeing increased employee productivity, increased revenue, attracting new customers, improving customer service and interactions. Backed by findings from the IBM Institute for Business Value (IBV) and our experience with helping thousands of companies become mobile enterprises, we have identified a four part strategic approach for how to help our clients put their business in motion: This is IBM point of view on the - Mobile Enterprise Agenda. It start at the top of the circle: -- Mobile technology adoption starts with a business opportunity, and in many cases these business opportunities are leading to industry disruption and transformation. One example, Daimler’s Cars2Go service is challenging the notion of what it means to rent a car. Once people had to go to a rental counter and commit to renting cars for days at a time. Now they can find a car parked on the street in a location that is nearest to them and use it for as long – or as short – a time as they need to. This represents a transformation in the front office and gives them the opportunity to deepen the engagement with their customers in a very creative way. One of the near universal business opportunities that mobility presents is the deepening of the customer engagement. Mobility is everywhere -- And people are using their devices in ways that can be turned into an advantage for the enterprise – The IBV study revealed that 71% of smartphone users that see a captivating TV advertisement will immediately do a mobile search. However, mobile users are critical - 61% of smartphone users who visit a mobile unfriendly site are likely to go to a competitor&apos;s site. Usability is recognized as a key priority to drive customer loyalty. Leaders not only engaged with the customer in innovative ways but are enabling their employees with mobility so that they can provide faster and better service wherever the employee may be. It comes down to the experience and the apps that deliver that experience. For IBM, partnering with the development group is a more traditional relationship. Mobility helps customers deliver differentiated mobile apps that run on any device and unlock back office capabilities to create better front office engagement. But mobile app development brings a host of unique challenges to be aware of such as faster development cycles, more devices to support, each with its own set of capabilities, OS and User Interface (UI) behaviors to name a few… The user experience is key and should not be overlooked when unlocking back office capabilities and using the data to BUILD a better front office engagement. The number of devices, apps, and data pushes will drive concerns to other infrastructure components. Clients need to evaluate their networking, security, device management, application management, expense management. All of these elements need to be planned for, integrated and optimized so that the enterprise and its workforce can take advantage of new mobile opportunities. {DESCRIPTION} Graphic displays a circle with the four target customers: CxO, LOB Executives use mobility to drive revenue and productivity through mobile. IBM MobileFirst transforms and creates new value at the moment of awareness. CME uses mobility to create deeper engagement by delivering contextually relevant experiences and discovering new opportunities using mobile information. IBM MobileFirst engages and connects with customers in context. VP Apps and Developers use mobility to deliver differentiated mobile apps that run on any device and unlock back office capabilities to create better front office engagement. IBM MobileFirst helps build, develop, and run applications. CIO and IT Executives use mobility to maintain visibility and control over the mobile enterprise, enables employees to work anytime and anywhere, and ensures trusted mobile interactions. IBM MobileFirst integrates mobile into the fabric of the organization. For details, refer to the script.
- #17 Networks face three challenges in supporting a mobile collaboration policy. First, the organizational IT infrastructure houses copious amounts of confidential corporate information: work products, employee information and client data. No one is going to sacrifice the security of that information at the altar of mobility. Therefore, today&apos;s IT leaders recognize that one of the most important challenges in implementing an intelligent mobile or BYOD strategy is securing the network—and organizational assets—from unauthorized users while concurrently providing easy, consistent access for approved personnel. In this new era of mobile collaboration, it is critically important for the network to determine what users and devices are accessing what information and applications, and from where. This can be tricky, especially as users roam between corporate WLANs, cellular networks and WiFi hotspots. Mobile devices inherently represent a threat to IT. Therefore, IT needs to tackle the complex task of managing the devices. As mobile devices have grown more prevalent, so have instances of malware attacks. There is no &quot;safe&quot; mobile device: malware attacks cross device types and operating systems and can threaten corporate networks as mobile devices connect to them. In addition, mobile devices are easy to lose, easy to steal. When this happens, organizations risk breach of the corporate information stored on these machines. While mobile device management tools can assist in this task—improving enforcement of access policies by allowing employees access to only certain applications and data sets—proper network security is the first line of defense against these security risks. A third task—onboarding— spans the challenges of manageability and service delivery. The onboarding process can overwhelm IT and stymie end users if the process is too complex or cumbersome. IT must develop and implement a strategy to determine how to automatically onboard a large number of disparate devices—offered by a range of manufacturers and employing a range of operating systems—each of which may require a slightly different process for accessing corporate networks. Further, IT must make the onboarding process consistent across organizational campuses and buildings—no easy task when different locations can have different types of IT infrastructures. But make no mistake: an easy, consistent, onboarding process is essential if employees are to enthusiastically take part in a BYOD program and not overwhelm IT with help requests. Additional service delivery challenges focus on bandwidth and ease of roaming from network to network. Lack of bandwidth will become a significant issue. IBM expects that, in the near future, users may bring anywhere from three to five mobile devices into the workplace, causing a 26-fold traffic increase on wireless local area networks (WLANs) by 2015.2 This potential demand will overwhelm current WLANs, which were installed as conveniences—not as business-critical networks. Therefore, by design, the performance, security and management capabilities of these WLANs will typically prove unable to meet the demands of a surge in mobile devices that come with built-in, always-on WLAN-access capabilities. While not all devices will be in use at any one time, many will default to trying to access the nearest WLAN, a process that in and of itself eats up bandwidth. In addition, machine-to-machine communications, rich media applications and the need to access information and programs stored on corporate clouds will further strain WLANs—propelling the need for larger infrastructures, improved availability and more sophisticated network management. . It is too optimistic to believe that there will be enough bandwidth to support every user and every activity equally. Therefore, the need for bandwidth prioritization will grow. Organizations must consider how to give the most bandwidth to those applications deemed most important to organizational goals. Put simply, organizations must decide, for example, if real-time collaboration applications should get more bandwidth than email Of course, mobile devices will connect to many networks, not just a single &quot;home&quot; WLAN. Therefore, the organizational network must be configured in such a way that employees can access corporate information and applications seamlessly as they transition from campus WLAN to campus WLAN, to cellular data networks, to WiFi hotspots. Only in this way can mobility&apos;s promise of improved productivity be fulfilled.
- #18 Today we have over 115K IBMers bringing their personally owned phones and tablets into the office network... This doesn‘t include the 16K Macs which aren‘t always thought of as BYOD – but they are. It is safe to say that we manage one of the world‘s larsest mobile infrastrcutres. In a demonstration of IBM eating it‘s own cooking, IBM has applied the aforementioned four-part approach to become a mobile enterprise. Earlier this year, after the acquisition of Worklight, IBM on boarded 70,000+ users with MaaS360 Fiberlink in one month IBM now has 100,000+ smartphone users able to access email, calendar, contacts transforming the way employees work
- #19 As many of you know, over the past 10+ years we have divested of what are considered to be the more commodity businesses; we no longer sell hard drives, PCs, printers, meat slicers, scales, and most, recently, Point of Sale systems. At the same time, we have INVESTED heavily in the software & services business, and made a considerable number of acquisitions. Services is a people-oriented business, and therefore this has dramatically changed our workforce, where today, more than 50% have less than 5 years of service in the company. That’s a very dramatic change from what most people think of as IBM – hire after college and have guaranteed employment for the rest of your life and retire with a pension…
- #20 Forrester very recently assessed providers of Enterprise Mobility services and concluded that breadth and depth were today’s differentiators in a crowded market. They found that “few truly have the scale across the life cycle of services, from user interface and design skills to business acumen to mobile technology expertise”. And you can see that IBM was literally off the chart when compared to other providers. Forrester attributes this leadership to IBMs significant investment in R&D to :drive bleeding-edge mobility solutions” to our client base, noting our 200+ patents in the mobility space. Forrester also cites IBMs range of domain and industry consulting skills in areas like analytics, cloud and social, which we further leverage in many of our mobile engagements. (more) It is this range of services, solutions and skills which we are now consolidating into a corporate initiative to address the mobile opportunities and needs of our clients – IBM MobileFirst
- #21 One reason clients select IBM is because of our depth and breadth of expertise and delivery capabilities. We have the global coverage needed to meet client needs no matter where they’re located. IBM has designed a delivery methodology that helps ensure standards and consistency across the board. So if you have data centers or employee facilities in several areas of the globe, we’re prepared to provide services that, while tailored to the particular regulatory and cultural requirements of each location, maintain standard timelines, methodologies and levels of quality. We can establish service levels that are right for you and deliver what you need to support the business. . We have strategic support-center operations both at IBM locations and on premise at a client’s facility – depending on your needs. Our critical solution-support expertise can also be delivered from key Integrated Communications and Mobility centers of excellence—where many of our services are scoped and sized for implementation and deployment. So you should know what you’re getting, no matter where you are. ACCESSIBILITY: The graphic is a global map, showing where IBM centers that support mobility and integrated communications
- #22 Let’s now move our discussion to YOUR company and talk about what your organization could do to transform into a truly mobile enterprise….. How do you use mobile to create new business value in ways that drive growth and optimal ROI? By transforming your business around mobile, you fundamentally change and create new value for customer, supplier and employee interaction. We are delighted to share IBM&apos;s point of view on enterprise mobility and how to execute a step-by-step approach to become a mobile enterprise.
- #23 Now that we’ve discussed (1) the key trends in the mobile market; and (2) how IBM is helping enterprises transform in this new mobile world, ….its time to look at (3) what your enterprise should do to ‘prepare for this mobile onslaught’. This can be accomplished with 3 steps: (1) THINK BIG, (2) START SMALL and (3) ACT NOW. THINK BIG = setting the vision of your enterprise vis-à-vis your competition START SMALL = selecting a project(s) that will generate the highest return and address the biggest gaps in your organizational strategy ACT NOW = executing on the plan….deciding what actions to take NOW and how quickly can you get started . Each workshop will be customized for each client depending on the client needs and is executed by members the IBM MobileFirst Tiger Team worldwide. For additional information, please contact your client representative or email ibmmobile@us.ibm.com.
- #25 Thank you again for your time. Please visit http://www.ibm.com/mobilefirst for more information.