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Apresentação do Linkedin no RD Summit 2015
O documento descreve o LinkedIn como: (1) a maior rede profissional do mundo com mais de 380 milhões de membros; (2) uma plataforma que pode ser usada para alcançar tomadores de decisão de negócios de maneira direcionada; (3) uma solução completa de marketing que abrange todo o funil de vendas, desde a geração de leads até a conversão.
Apresentação do Linkedin no RD Summit 2015
- 2. para Negócios Marcelo Marcondes Headof Travel, Services & Real Estate LinkedIn | São Paulo, Brasil | Conexões:+500 mmarcondes@linkedin.com | 55 11 2938-0727
- 3. 3 Conectar os profissionaisdo mundo para torná-los mais produtivos e bem sucedidos Missão
- 4. * 2015 membernumber as of March 28, 2015 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 32M 380M+ Profissionais criam perfis diariamente
- 5. * 2015 membernumber as of March 28, 2015 Profissionais criam perfis por semana no Brasil
- 6. 6 Sources: LinkedIn data;Buying power and business decision makers as calculated by comScore, Aug 2014 Mediametrix data for US Mais tomadores de decisão do que em outros sites de negócios comparáveis Maior poder de compra vs. outros sites de negócios e redes sociais Membros no Brasil
- 7. Entretenimento Produtividade Informações sobreamigos Passar tempo Informações sobre carreira Investir tempo 1 – The Mindset Divide research study, TNS, September 2014 Redes Sociais Pessoais Redes Sociais Profissionais “The Mindset Divide”
- 8. Compartilha e Consome conteúdo diariamente no Linkedin Membrode grupos sobre empreendedorismo e negócios 500+ conexões Dono de Pequena Empresa Eduardo Ishida
- 9. Avançar em sua carreira Ajudara sua empresa a crescer Aprender novos skills Dono de Pequena Empresa Eduardo Dono de Pequena Empresa Eduardo Ishida
- 10. Influencers +500 no mundoe +30 no Brasil
- 11. Pulse Notícias diárias emmais de 500 canais
- 12.
- 13. Nossos usuários passam 7vezes mais tempo consumindo conteúdo do que procurando emprego.
- 14. 7:00 8:00 9:0010:00 11:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 acessos via dispositivos móveis 52% 21:0012:006:00 always on
- 15. +1,2 milhões acessos únicos mensais +700mil acessos únicos mensais +5 milhões acessos únicos mensais +3,7 milhões acessos únicos mensais +12 milhões acessos únicos mensais +5,4 milhões acessos únicos mensais economia economia Fonte: Setembro 2015, Dados cruzados de acesso da ComScore para o Brasil. Maior alcance que os principais sites de negócios
- 16. LinkedIn Insights Tag Umcódigo JavaScript que a empresa coloca em seu website para ter acesso a poderosos relatórios e analytics relacionados aos visitantes do seu website e à performance das suas campanhas de Linkedin Network Display e Linkedin Lead Accelerator
- 18.
- 19. • Investidores • Donosde Pequenas e Médias Empresas • Viajantes de Negócios • Seguidores de Empreendedorismo e Pequenas Empresas • Tomadores de Decisão de TI • Pequenas Empresas Inferidas • Usuários com acesso mobile • Líderes de Opinião • Estudantes
- 20.
- 21. É um mundodesafiador Das decisões de compra B2B são tomadas antes que os clientes tenham um contato direto Sources: *Forrester, “Buyer Behavior Helps B2B Marketers Guide the Buyer’s Journey,” October 2012; **Zero Moment of Truth Study, Google
- 22. É um mundodesafiador Das decisões de compra B2B são tomadas antes que os clientes tenham um contato direto Conteúdos são consumidos antes que uma decisão de compra seja feita Sources: *Forrester, “Buyer Behavior Helps B2B Marketers Guide the Buyer’s Journey,” October 2012; **Zero Moment of Truth Study, Google
- 23. Aumentar o alcancedo target e a qualidade das conversões 23 O Desafio: Preenchem um formulário* Abrem emails** Oportunidades capturadas *B2B campaign form conversion rates range from 1-5%, Sirius Decisions Benchmark Survey. **Ayaz Nanji, “Email Open and Click-Through Rates: Benchmarks by Vertical,” MarketingProfs, May 13, 2013
- 24. 24 Imagine se ofunil funcionasse como deveria Alcance apenas as pessoas certas Entregue conteúdo altamente relevante e que auxilie no processo de decisão Customize a sua mensagem com base no estágio de compra em que cada um se encontra
- 25. 25 A única plataformaprofissional que abrange todo o funil Display Network Display Posts Patrocinados Inmails Análises e Reports em todo o funil Produtos que impactam todos os estágios do seu funil e geram resultados Lead Accelerator
- 26. • Direcione suamensagem para os usuários do LinkedIn com precisão • Desperte o interesse de seu público- alvo em um contexto profissional • Divulgue sua mensagem em uma variedade de formatos, nos padrões IAB ou com publicidade nativa Alcance e desperte o interesse de mais de 380 milhões de profissionais LinkedIn Onsite Display
- 27. • Impacte osprofissionais com acuracidade e escala em toda a internet • Alcance a sua audiência com frequência para aumentar awareness e engajamento • Engaje com os prospects no LinkedIn, portais de negócios e além • Mensure o impacto das campanhas com análise completa do funil Alcance os profissionais corretos também fora do Linkedin LinkedIn Network Display
- 28. Alguns sites darede LinkedIn Network Display *LinkedIn does not guarantee placement on specific sites. The sites listed on this slide are not all-inclusive and are meant to represent a sample of sites where customers’ ads could appear. There are hundreds of domains and properties on the LND whitelist where ads may appear during a campaign.
- 29. Entregue conteúdo ricono feed de notícias em todos os dispositivos Posts Patrocinados
- 30. Conteúdo relevante nofeed do LinkedIn, em todos os ambientes LinkedIn Sponsored Updates
- 31. 31 Pessoas processam imagens 60.000xmais rápido que textos Ilustre
- 32. 32 Imagem + Chamada+ Texto Tudo deve fazer sentido Integre
- 33. 33 Especialistas em sérienão matam, fortalecem. Inspire
- 34. Não perca aoportunidade Gere Inscritos
- 35.
- 36. 36 Chame atenção nos100 primeiros caracteres. Pense mobile
- 37. Gere mais leadse obtenha a atenção das suas audiências mais valiosas no Linkedin com mensagens direcionadas entregues na caixa de mensagens Sponsored InMail
- 38.
- 39.
- 40. • Converta os95% de usuários anônimos que visitam o seu site mas não informam o endereço de email • Engaje com os 80% de prospects conhecidos que não abrem seu email Marketing • Avalie o impacto dos seus programas de estímulo Entregue mais leads de qualidade para seu time de vendas engajando com prospects em toda a internet, com conteúdo e publicidade relevantes LinkedIn Lead Accelerator #1
- 41. • Identifique ealcance sua audiência mais valiosa • Engaje com os prospects por meio de mídia display, social ads e conteúdo patrocinado – todos sequenciados • Melhore a performance dos criativos utilizando testes A/B • Aumente as taxas de conversão utilizando o LinkedIn Autofill • Mensure o impacto do programa em todos os estágios por meio de reports avançados LinkedIn Lead Accelerator Características do Produto
- 42. • Identifique ealcance sua audiência mais valiosa • Engaje com os prospects por meio de mídia display, social ads e conteúdo patrocinado – todos sequenciados • Melhore a performance dos criativos utilizando testes A/B • Aumente as taxas de conversão utilizando o LinkedIn Autofill • Mensure o impacto do programa em todos os estágios por meio de reports avançados LinkedIn Lead Accelerator Características do Produto
- 43. • Identifique ealcance sua audiência mais valiosa • Engaje com os prospects por meio de mídia display, social ads e conteúdo patrocinado – todos sequenciados • Melhore a performance dos criativos utilizando testes A/B • Aumente as taxas de conversão utilizando o LinkedIn Autofill • Mensure o impacto do programa em todos os estágios por meio de reports avançados LinkedIn Lead Accelerator Características do Produto
- 44. 44 Por onde Começo? Crieou ative a sua Company Page com conteúdo relevante Inicie campanhas self-service em www.linkedin.com/ads Para campanhas acima de R$ 15.000 há a possibilidade de um atendimento direto do Linkedin3 2 1
- 45. Obrigado! Marcelo Marcondes Head ofTravel, Services & Real Estate LinkedIn | São Paulo, Brasil | Conexões:+500 mmarcondes@linkedin.com | 55 11 2938-0727
- 46. ©2015 LinkedIn Corporation.All Rights Reserved.©2015 LinkedIn Corporation. All Rights Reserved. 46
Notas do Editor
- #7 This entire process starts with finding the right people, and LinkedIn is the best place for that. We have 330M+ professionals worldwide. These professionals are highly educated, affluent and influent. LinkedIn has 28% higher buying power index than comparable business and social sites (WSJ, Forbes, NYT, FT, Twitter, FB), and we reach 2.8x more business decision makers than comparable business sites (WSJ, Forbes, NYT, FT).
- #9 [INSERT NAME HERE] is a very well connected professional on LinkedIn, with more than 500 direct connections, including colleagues from past jobs, business partners, people he went to business school with and so on. He's also an active member of a few LinkedIn groups about [TOPIC 1] and [TOPIC 2]. Finally, his peers see him as an expert on those topics, since he shares interesting content almost daily on LinkedIn. These are the people he knows and knowledge he has.
- #10 With people and knowledge, [NAME] can better tap opportunity on LinkedIn. Everything he does on LinkedIn supports him as he builds new skills, helps his company grow and advances his career. These 3 dimensions – PEOPLE, KNOWLEDGE AND OPPORTUNITY – help our members make the most of their professional lives, and are therefore quite powerful ways to connect to and engage them. They build on one another, making it possible for people to accomplish more. [NAME] is exactly the type of professional you’re trying to reach, so you need to get his attention and nurture him throughout his purchase decision process.
- #11 Over 300M members will have access to publish long-form content on our publishing platform. Posts on the publishing platform are tied to your tied to your professional identity, and that’s how we connect you with opportunity which is a unique dynamic to LinkedIn which we want to focus on increasingly moving forward. This also includes thought leadership from Influencers, luminaries around the world in business, politics, technology, and arts
- #12 There are two sides to the equation when it comes to content: publishing and consumption. Pulse is all about consumption and relevancy, giving you the professionla news you need to know. We understand who you are, increasingly we’re going to find out what you’re objectives and what you ultimately want to and by virtue of doing this we want to create the best professional news experience anywhere on the internet.
- #14 Pois é... Mais de 90% dos nossos usuarios hoje entram no LinkedIn buscando conteudo – ou compartilhando ou publicando conteúdo, já que é possivel a todos escrever artigos longos na plataforma, assim como o programa de inFluencers que já conta com mais de 500 lideres de negocios no mundo e mais de 30 no Brasil – já estao com a gente: Galindo, da Kroton, Viviane Senna, Luiza Trajano e o Romero Rodrigues que inclusive anunciou a saida do Buscape por um artigo no Linkedin.
- #15 Faz sim. Eu aposto que nenhum de voces que tenha vindo de taxi hoje pegou o taxi na rua. Certeza pediu por um aplicativo. Assim como muito provalvemente o seu motorista usou outro aplicativo para encontrar o melhor caminho. Isso poque todo mundo está conectado o tempo todo, assim como nossos usuários. Ninguém mais hoje se senta e fica esperando as informações cair no nosso colo, nem o taxi, nem ultima agencia que foi vendida, ou comprada, ou fundida.. A gente está o tempo inteiro conectado
- #16 esse relatório foi extraído com [P] LinkedIn / [P] Valor.com.br / [S] Terra Economia / [C] UOL Economia / [G] G1 Economia / [M] Exame - audiência idade 18+ - Brasil - Segment Metrix Key Measures AGOSTO 2015
- #18 So, context is important but so is frequency. And, if what you care about is audience….really saturating your target audience…really increasing that brand engagement, LinkedIn Network Display is designed to help you get in front of the right audiences – often- as they consume information across the Web With Network Display, you’ll have a range of targeting options to reach prospects with accuracy – and at scale -- on LinkedIn, across LInkedIn’s network of 2500+ business publisher sites -- and beyond, by targeting them through the Ad Exchanges…but always in a brand safe environment. Really importantly, the platform give you access to reports to track the impact of your programs at every stage of the funnel – helping you to track upper funnel metrics like targeted impressions served and targeted website traffic lift to lower funnel metrics like actions and CPA
- #19 We also offer powerful targeting capabilities that allow you to target just the right people among that audience of professionals. [CUSTOMIZE TARGETING FILTERS TO MATCH YOUR CLIENT’S TARGET AUDIENCE] Here are a few examples of filters you can use. After you find your target audience, the next step is to start influencing those people towards a purchase. To understand how that works on LinkedIn, let’s pick one individual from your target audience as an example.
- #21 LinkedIn has products that impact every stage of your funnel. We are in a unique position to help you a) generate awareness and reach more of the right people to send to your marketing channels b) nurture those audiences by delivering the most appropriate content depending on where they are in their purchase cycle.
- #22 As a marketer, you know it’s becoming increasingly difficult to influence purchase decisions. The buyers journey is non-linear and people are making it through 90% of it before they reach out directly. Today’s empowered consumers have multiple tools in hand to find information about products, compare prices, get social recommendations and so on. And content is playing a huge role in the decision journey, making it easier for people to go through 90% of the journey. On average, people are consuming 10 of those pieces of content before making a purchase. And the way this impacts your business is it's harder than ever to reach the right people and convert them into customers. Which, at its core, is how marketing success is measured. In order to succeed, marketers need to be present throughout the entire process to a) generate awareness among your target audiences b) create helpful content that addresses the customers’ needs and c) distribute that content in the right places and moments in time to get them ready to reach out.
- #23 As a marketer, you know it’s becoming increasingly difficult to influence purchase decisions. The buyers journey is non-linear and people are making it through 90% of it before they reach out directly. Today’s empowered consumers have multiple tools in hand to find information about products, compare prices, get social recommendations and so on. And content is playing a huge role in the decision journey, making it easier for people to go through 90% of the journey. On average, people are consuming 10 of those pieces of content before making a purchase. And the way this impacts your business is it's harder than ever to reach the right people and convert them into customers. Which, at its core, is how marketing success is measured. In order to succeed, marketers need to be present throughout the entire process to a) generate awareness among your target audiences b) create helpful content that addresses the customers’ needs and c) distribute that content in the right places and moments in time to get them ready to reach out.
- #24 But we know that things don’t always work this way. First, because it is challenging to get the right people to your site. And even if you do manage to do that, only 5% of those will be ready to provide you their contact information. And of those who do, only 20%, on a great day, will open your email messages afterwards. Think of it as a really leaky funnel, which is essentially making you get only 1% of all opportunities.
- #25 Now, imagine if the funnel actually worked as it should. What if you could be sure to reach only the right people and generate enough interest to drive them to your site? Then, what if you could establish an ongoing connection with them and provide them the content they want at the exact right times to help them make their purchase decision? What if you could eliminate all those leaks and realign the funnel, generating significantly more opportunities?
- #26 LinkedIn has products that impact every stage of your funnel. We are in a unique position to help you a) generate awareness and reach more of the right people to send to your marketing channels b) nurture those audiences by delivering the most appropriate content depending on where they are in their purchase cycle.
- #27 Como já mencionamos, seus potenciais clientes realizam a maior parte de suas pesquisas online: conferindo o seu site e o site da concorrência, avaliando relatórios, trocando ideias com colegas nas mídias sociais, etc. Tudo isso faz com que eles tenham controle absoluto sobre quando e onde se relacionar com a sua marca. Resultado: seu time de marketing fica responsável por divulgar sua marca e conteúdo para atrair a atenção de seus potenciais clientes desde o início do processo de decisão de compra. Os Anúncios Display do LinkedIn oferecem duas maneiras eficazes de garantir que você estabeleça a sua marca e atraia a atenção do público certo: LinkedIn Onsite Display e LinkedIn Network Display . Resumindo, se você está interessado em alcançar objetivos do início do funil de conversão de marketing, ou seja, atrair um público novo e estabelecer sua marca e seus serviços, aconselhamos incluir os Anúncios Display do LinkedIn em seu mix de marketing. Se você considera o contexto um elemento chave para suas campanhas -- por exemplo, você valoriza a associação positiva com a sua marca e quer ter controle sobre o local exato onde sua marca é exibida, utilize o LinkedIn Onsite Display para destacá-la dentro do contexto profissional do LinkedIn para mais de 364 milhões de pessoas. O Onsite Display é um ótimo veículo para segmentar usuários do LinkedIn de forma precisa, com anúncios nos padrões IAB e em formatos específicos ao LinkedIn, como Follow Company Ads, entre outros.
- #28 So, context is important but so is frequency. And, if what you care about is audience….really saturating your target audience…really increasing that brand engagement, LinkedIn Network Display is designed to help you get in front of the right audiences – often- as they consume information across the Web With Network Display, you’ll have a range of targeting options to reach prospects with accuracy – and at scale -- on LinkedIn, across LInkedIn’s network of 2500+ business publisher sites -- and beyond, by targeting them through the Ad Exchanges…but always in a brand safe environment. Really importantly, the platform give you access to reports to track the impact of your programs at every stage of the funnel – helping you to track upper funnel metrics like targeted impressions served and targeted website traffic lift to lower funnel metrics like actions and CPA
- #29 O contexto é importante, mas a frequência de divulgação também é. Se a sua meta principal é alcançar seu público-alvo e gerar engajamento com a sua marca, o LinkedIn Network Display foi criado para ajudá-lo a divulgar o seu conteúdo para o público certo com a mais alta frequência, enquanto ele navega na Internet O Network Display oferece uma gama de opções de segmentação para alcançar seus potenciais clientes de forma precisa e em grande escala, tanto no LinkedIn quanto em mais de 2.500 sites e plataformas online, segmentado-os através de Ad Exchanges. Tudo isso sempre em um contexto profissional seguro. E o mais importante é que a plataforma oferece acesso a estatísticas e relatórios para avaliar o impacto de suas campanhas a cada etapa do funil de conversão de marketing. Isso o ajuda a acompanhar métricas do início do funil, como quantidade de impressões e o aumento no número de visitantes ao site, assim como métricas do final do funil, como ações tomadas e CPA.
- #30 Ok, let’s start our journey down the funnel. And, content marketing plays a huge role in driving prospects from one stage to the next. Especially in B2B, it’s key to get relevant, helpful content in front of your target prospects throughout the buy process to build brand credibility and educate prospects. LinkedIn Sponsored Updates let’s you do this directly in the world’s only professional feed – get your content in front of 300M+ professionals as they’re consuming content in the LinkedIn feed on desktop, tablet and smartphone. You’re essentially capturing people’s attention when they’re most engaged – while reviewing information shared in the feed. As reflected in the funnel graphic, Sponsored Updates is arguably our most versatile product in that you can design your program to serve upper funnel branding and awareness objectives….or lower funnel, direct response, leads goals, depending on your content approach
- #31 Vamos começar nossa jornada pelo funil de conversão de marketing. O marketing de conteúdo é uma ferramenta essencial para incentivar potenciais clientes a passarem de uma etapa do funil à outra. Em campanhas de marketing B2B, principalmente, é imprescindível expor seu público-alvo a conteúdos relevantes durante todo o processo de decisão de compra, para estabelecer a credibilidade de sua marca e educar seus potenciais clientes. Com os Sponsored Updates, você pode fazer isso diretamente no feed do LinkedIn. Ofereça seu conteúdo para mais de 360 milhões de profissionais enquanto eles consomem conteúdo no feed do LinkedIn em seus computadores, tablets ou smartphones. Desta forma, você atrai a atenção deles quando eles estão mais engajados: enquanto leem as últimas informações e notícias. Como podemos ver no desenho do funil, os Sponsored Updates são a nossa solução mais versátil. Ele permite que você personalize suas campanhas para alcançar objetivos relativos ao início do funil, como a divulgação de sua marca, ou objetivos relativos ao final do funil, como o marketing direto, dependendo da sua abordagem de conteúdo.
- #32 Conteúdos com imagens resultam em uma taxa de comentários 98% maior Vídeos rodam dentro do feed e resultam em uma taxa de compartilhamento 75% maior
- #33 Introduções e títulos impactantes tendem a gerar maior engajamento. Faça perguntas coerentes no inicio do post, o engajamento tende a ser maior Sempre inclua um call to action claro. Quando comparados, uptades com links podem gerar engajamento 2x maior
- #34 Crie conteúdo valioso Compartilhe tought leaderships & conselhos. Crie conteúdo de qualidade e rápido de consumir. Isso incentivo os usuários a compartilharem para suas próprias redes. Tem muito conteúdo? Divida o seu conteúdo em cápsulas.
- #35 INCLUA O CTA DENTRO DA IMAGEM PARA GERAR MAIS REGISTROS
- #36 NÃO ESCONDA A AÇÃO – ENTREGUE VALOR
- #37 Chame atenção do leitor nos 100 primeiros caracteres. A mensagem pode ter até 600 caracteres, mas cada dispositivo tem um limite máximo de caracteres que pode ser exibido no feed. Para maximizar o impacto utilize os 100 primeiros caracteres do seu update para comunicar o conteúdo de maior apelo.
- #38 As we now move firmly into the lower half of the funnel where direct response goals reign supreme, Sponsored InMail is a game changer in terms of taking email marketing effectiveness to the next level. Sponsored InMail is the most direct way to engage your prospects on LinkedIn. Our customers use Sponsored InMail to drive tangible DR metrics – leads, CPL, pipeline. And, they do that by getting the attention of the audiences they care about on by delivering targeted, personalized messages right into their LInkedIn inbox.
- #41 Finally, as all your other programs have now collectively done their job in the upper funnel -- to reach new prospects and then start driving them down the funnel, LinkedIn Lead Accelerator helps you get to the ultimate goal -- lead conversions, pipeline contribution, customer acquisition by giving you an entirely new way to nurture your prospects. Our customers use Lead Accelerator to deliver more high-quality leads to their sales teams by engaging prospects anywhere online with relevant ads and content. Fundamentally, Lead Accelerator helps you overcome some of the real limitations of traditional lead nurturing that we touched on earlier by helping you to: Convert the 95% of website visitors who have been leaving without filling out a web form and Reach and accelerate into pipeline the 80% of prospects you’ve captured in your lead database that aren’t opening your email.
- #42 There’s a rich set of supporting capabilities but here’s a birds-eye view of how it works. Lead Accelerator lets you design nurture programs – very similar to the email nurture programs you may have set up in your marketing automation systems. Essentially, lets you sequence the right messaging and content to your prospects through targeted display and social ads, and through LinkedIn Sponsored Updates. And, it lets you nurture with purpose, with relevant, helpful content. How? Well, the product lets you segment and target your highest value audiences – based on their business profile and behavior on your website (e.g., which product pages are they visiting, what content are they accessing, what actions are they taking) so you get deliver relevant messages and content long after they’ve left your website as they consume information across the Web. The platform gives you the ability to nimbly test and optimize ad creative and nurture streams you’ve set up…and gives you clear visibility into a range reports and metrics to track the impact of your nurture programs. Finally, the product includes LinkedIn’s Autofill capability gives you a way to really boost form conversion rates to boost overall performance of your Lead Accelerator programs.
- #43 There’s a rich set of supporting capabilities but here’s a birds-eye view of how it works. Lead Accelerator lets you design nurture programs – very similar to the email nurture programs you may have set up in your marketing automation systems. Essentially, lets you sequence the right messaging and content to your prospects through targeted display and social ads, and through LinkedIn Sponsored Updates. And, it lets you nurture with purpose, with relevant, helpful content. How? Well, the product lets you segment and target your highest value audiences – based on their business profile and behavior on your website (e.g., which product pages are they visiting, what content are they accessing, what actions are they taking) so you get deliver relevant messages and content long after they’ve left your website as they consume information across the Web. The platform gives you the ability to nimbly test and optimize ad creative and nurture streams you’ve set up…and gives you clear visibility into a range reports and metrics to track the impact of your nurture programs. Finally, the product includes LinkedIn’s Autofill capability gives you a way to really boost form conversion rates to boost overall performance of your Lead Accelerator programs.
- #44 There’s a rich set of supporting capabilities but here’s a birds-eye view of how it works. Lead Accelerator lets you design nurture programs – very similar to the email nurture programs you may have set up in your marketing automation systems. Essentially, lets you sequence the right messaging and content to your prospects through targeted display and social ads, and through LinkedIn Sponsored Updates. And, it lets you nurture with purpose, with relevant, helpful content. How? Well, the product lets you segment and target your highest value audiences – based on their business profile and behavior on your website (e.g., which product pages are they visiting, what content are they accessing, what actions are they taking) so you get deliver relevant messages and content long after they’ve left your website as they consume information across the Web. The platform gives you the ability to nimbly test and optimize ad creative and nurture streams you’ve set up…and gives you clear visibility into a range reports and metrics to track the impact of your nurture programs. Finally, the product includes LinkedIn’s Autofill capability gives you a way to really boost form conversion rates to boost overall performance of your Lead Accelerator programs.
- #45 Finally, here are the next steps to get started and meet your marketing goals.