2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
2. CCoonntteeúúddoo ddaa AAuullaa
Responsabilidade Civil
Noções Gerais sobre Posse
Ação de Reintegração de Posse
Ação de Manutenção de Posse
Interdito Proibitório
Nunciação de Obra Nova* (arts. 934-
940 do CPC).
3. NNooççõõeess GGeerraaiiss ssoobbrree PPoossssee
Teorias sobre a posse
Teoria subjetiva de Savigny – Caracteriza-se pela
conjugação de dois elementos: o corpus
(detenção física da coisa) e o animus (intenção
de exercer sobre a coisa um poder no interesse
próprio)
Teoria objetiva de Ihering – Basta o corpus para a
caracterização da posse (conduta de dono).
Para esta teoria o animus está incluído no
corpus.
AArrtt.. 11..119966 ddoo CC..CC –– CCoonnssiiddeerraa--ssee ppoossssuuiiddoorr ttooddoo aaqquueellee qquuee
tteemm ddee ffaattoo oo eexxeerrccíícciioo,, pplleennoo oouu nnããoo,, ddee aallgguumm ddooss
ppooddeerreess iinneerreenntteess àà pprroopprriieeddaaddee
4. NNooççõõeess GGeerraaiiss ssoobbrree PPoossssee
Concepção Social da Posse – Art. 5o., XXIII da
CF: AA pprroopprriieeddaaddee aatteennddeerráá aa ssuuaa ffuunnççããoo ssoocciiaall
Posse versus Detenção
AArrtt.. 11..119988 ddoo CC..CC –– CCoonnssiiddeerraa--ssee ddeetteennttoorr aaqquueellee qquuee,, aacchhaannddoo--ssee eemm rreellaaççããoo
ddee ddeeppeennddêênncciiaa ppaarraa ccoomm oouuttrroo,, ccoonnsseerrvvaa aa ppoossssee eemm nnoommee ddeessttee ee eemm
ccuummpprriimmeennttoo ddee oorrddeennss oouu iinnssttrruuççõõeess ssuuaass..
AArrtt.. 11..119988 ddoo CC..CC –– NNããoo iinndduuzzeemm ppoossssee ooss aattooss ddee mmeerraa ppeerrmmiissssããoo oouu
ttoolleerrâânncciiaa aassssiimm ccoommoo nnããoo aauuttoorriizzaamm aa ssuuaa aaqquuiissiiççããoo ooss aattooss vviioolleennttooss,, oouu
ccllaannddeessttiinnooss,, sseennããoo ddeeppooiiss ddee cceessssaarr aa vviioollêênncciiaa oouu aa ccllaannddeessttiinniiddaaddee..
O possuidor exerce o poder de fato em razão de um
interesse próprio; o detentor, no interesse de
outrem. Ex. de detenção: Caseiros. Somente a
posse gera efeitos jurídicos (pretensões
possessórias)
5. NNooççõõeess GGeerraaiiss ssoobbrree PPoossssee
Classificação da Posse
Posse Direta e Indireta
AArrtt.. 11..119977 ddoo CC..CC –– AA ppoossssee ddiirreettaa,, ddee ppeessssooaa qquuee tteemm aa ccooiissaa
eemm sseeuu ppooddeerr,, tteemmppoorraarriiaammeennttee,, eemm vviirrttuuddee ddee ddiirreeiittoo
ppeessssooaall,, oouu rreeaall,, nnããoo aannuullaa aa iinnddiirreettaa,, ddee qquueemm aaqquueellaa ffooii
hhaavviiddaa,, ppooddeennddoo oo ppoossssuuiiddoorr ddiirreettoo ddeeffeennddeerr aa ssuuaa ppoossssee
ccoonnttrraa oo iinnddiirreettoo..
Observação: Tanto o possuidor direto como o
indireto podem invocar a proteção possessória
contra terceiro, mas só o segundo pode adquirir
a propriedade em virtude da usucapião.
6. NNooççõõeess GGeerraaiiss ssoobbrree PPoossssee
Classificação da Posse
Posse Exclusiva e Composse
Exclusiva é a posse de um único possuidor (direta
ou indireta). Composse é a situação pela qual
duas ou mais pessoas exercem,
simultaneamente, poderes possessórios sobre a
mesma coisa.
AArrtt.. 11..119999 ddoo CC..CC –– SSee dduuaass ooss mmaaiiss ppeessssooaass ppoossssuuíírreemm ccooiissaa
iinnddiivviissaa,, ppooddeerráá ccaaddaa uummaa eexxeerrcceerr ssoobbrree eellaa aattooss
ppoosssseessssóórriiooss,, ccoonnttaannttoo qquuee nnããoo eexxcclluuaamm ooss ddooss oouuttrrooss
ccoommppoossssuuiiddoorreess..
7. NNooççõõeess GGeerraaiiss ssoobbrree PPoossssee
Classificação da Posse
Posse Justa e Injusta
Justa é a posse isenta de vícios. Portanto, por
oposição, injusta é aquela adquirida
viciosamente.
AArrtt.. 11..220000 ddoo CC..CC –– ÉÉ jjuussttaa aa ppoossssee qquuee nnããoo ffoorr vviioolleennttaa,,
ccllaannddeessttiinnaa oouu pprreeccáárriiaa..
Observação 01: Os três vícios mencionados correspondem às figuras
definidas no CP como roubo (violência), furto (clandestinidade) e
apropriação indébita (precariedade).
Observação 02: A concessão de posse precária é lícita. Enquanto
não chegado o momento de devolver a coisa, o possuidor tem
posse justa. O vício se manifesta quando fica caracterizado o
abuso de confiança. No instante em que se recusa a restituí-la,
sua posse torna-se viciada e injusta.
8. NNooççõõeess GGeerraaiiss ssoobbrree PPoossssee
Classificação da Posse
Posse de boa-fé e posse de má-fé
AArrtt.. 11..220011 ddoo CC..CC –– ÉÉ ddee bbooaa--fféé aa ppoossssee,, ssee oo ppoossssuuiiddoorr iiggnnoorraa
oo vvíícciioo,, oouu oo oobbssttááccuulloo qquuee iimmppeeddee aa aaqquuiissiiççããoo ddaa ccooiissaa..
PPaarráággrraaffoo ÚÚnniiccoo.. OO ppoossssuuiiddoorr ccoomm jjuussttoo ttííttuulloo tteemm ppoorr ssii aa
pprreessuunnççããoo ddee bbooaa--fféé,, ssaallvvoo pprroovvaa eemm ccoonnttrráárriioo,, oouu qquuaannddoo
aa lleeii eexxpprreessssaammeennttee nnããoo aaddmmiittee eessttaa pprreessuunnççããoo..
Observação: A boa-fé não é essencial para o uso das ações
possessórias. Basta que a posse seja justa. Ainda que de má-fé, o
possuidor não perde o direito de ajuizar a ação possessória
competente para proteger-se de um ataque à sua posse. A boa-fé
somente ganha relevância, com relação à posse, em se tratando
de usucapião.
9. NNooççõõeess GGeerraaiiss ssoobbrree PPoossssee
Classificação da Posse
Posse nova e posse velha
Nova é a de menos de ano e dia. Velha é a de ano e
dia ou mais.
Observação: Não se deve confundir posse nova com ação de força
nova, nem posse velha com ação de força velha. Classifica-se a
posse em nova ou velha quanto à sua idade. Todavia, para saber
se a ação é de força nova ou velha, leva-se em conta o tempo
decorrido desde a ocorrência da turbação ou do esbulho. É
possível, assim, alguém que tenha posse velha ajuizar ação de
força nova.
10. PPrrootteeççããoo PPoosssseessssóórriiaa
A proteção dá-se de dois modos:
1- Legítima defesa e desforço imediato – o
possuidor pode manter ou restabelecer situação
de fato pelos seus próprios recursos.
2- Ações Possessórias (Interditos Possessórios)
AArrtt.. 11..221100 ddoo CC..CC –– OO ppoossssuuiiddoorr tteemm ddiirreeiittoo aa sseerr mmaannttiiddoo nnaa ppoossssee
eemm ccaassoo ddee ttuurrbbaaççããoo,, rreessttiittuuííddoo nnoo ddee eessbbuullhhoo,, ee sseegguurraaddoo ddee
vviioollêênncciiaa iimmiinneennttee,, ssee ttiivveerr jjuussttoo rreecceeiioo ddee sseerr mmoolleessttaaddoo
§ 11oo-- OO ppoossssuuiiddoorr ttuurrbbaaddoo,, oouu eessbbuullhhaaddoo,, ppooddeerráá mmaanntteerr--ssee oouu
rreessttiittuuiirr--ssee ppoorr ssuuaa pprróópprriiaa ffoorrççaa,, ccoonnttaannddoo qquuee oo ffaaççaa llooggoo;; ooss
aattooss ddee ddeeffeessaa,, oouu ddee ddeessffoorrççoo,, nnããoo ppooddeemm iirr aalléémm ddoo
iinnddiissppeennssáávveell àà mmaannuutteennççããoo,, oouu rreessttiittuuiiççããoo ddaa ppoossssee..
§ 22oo-- NNããoo oobbssttaa àà mmaannuutteennççããoo oouu rreeiinntteeggrraaççããoo nnaa ppoossssee aa aalleeggaaççããoo
ddee pprroopprriieeddaaddee,, oouu ddee oouuttrroo ddiirreeiittoo ssoobbrree aa ccooiissaa..
11. d Características daass AAççõõeess PPoosssseessssóórriiaass
Rito Especial (Força Nova – art. 920 e ss do CPC) e Rito Ordinário
(Força Velha)
Fungibilidade (Art. 920 do CPC)
Possibilidade de Cumulação de Pedidos (Art. 921 do CPC)
– As cumulações possíveis são: a) perdas e danos; b) cominação de
pena para caso de nova turbação ou esbulho; e c) desfazimento de
construção ou plantação.
Natureza Executiva
– Dessa natureza decorrem dois efeitos: a) inexistência de embargos à
execução; e b) ausência de efeito suspensivo no recurso de apelação
contra sentença que defere a tutela possessória.
Natureza Dúplice (Art. 922 do CPC)
– A proteção à posse do réu depende, sempre, de expresso
requerimento na contestação, não podendo o juiz conhece-la ex
officio.
Fungibilidade (Art. 920 do CPC)
12. d Características daass AAççõõeess PPoosssseessssóórriiaass
Ação de Reintegração de Posse
– “ o possuidor tem direito a ser (...) restituição no caso de
esbulho” (art.1210 do C.C.)
– Esbulho: perda, despojamento, privação, tirar a posse.
Ação de Manutenção de Posse
– “ o possuidor tem direito a ser mantido na posse em caso de
turbação” (art.1210 do C.C.)
– Turbação: alterar, perturbar, revolver, agitar, inquietar,
desassossegar a posse.
Interdito Proibitório (art.932 e 933 do CPC)
– “ o possuidor tem direito a ser (...) segurando de violência
iminente, se tiver justo receio de ser molestado” (art.1210 do C.C.)
– Ameaça: pôr em perigo, dar mostras ou indícios, anunciar
malefício, procurar intimidar.
13. EEssttrruuttuurraa ddaass AAççõõeess PPoosssseessssóórriiaass
Foro Competente
Legitimidade
Procedimento
Requisitos Específicos
Concessão Liminar da Tutela Possessória
Valor da Causa
14. FFoorroo CCoommppeetteennttee
Regra Geral: Foro da Situação da Coisa
Imóvel (art. 95 do CPC)
Observações:
Versando sobre coisas imóveis, a ação possessória correrá
no foro do domicílio do réu (art. 94 do CPC)
Os JECs também têm competência para o processamento e
julgamento de ações possessórias.
AArrtt.. 33oo.. DDaa LLeeii 99009999--9955:: OO Juuiizzaaddoo EEssppeecciiaall CCíívveell tteemm ccoommppeettêênncciiaa ppaarraa
ccoonncciilliiaaççããoo,, pprroocceessssoo ee jjuullggaammeennttoo ddaass ccaauussaass ccíívveeiiss ddee mmeennoorr
ccoommpplleexxiiddaaddee,, aassssiimm ccoonnssiiddeerraaddaass::
II-- aass ccaauussaass ccuujjoo vvaalloorr nnããoo eexxcceeddaa aa qquuaarreennttaa vveezzeess oo ssaalláárriioo mmíínniimmoo;;
((......))
IIVV-- AAss aaççõõeess ppoosssseessssóórriiaass ssoobbrree bbeennss iimmóóvveeiiss ddee vvaalloorr nnããoo eexxcceeddeennttee aaoo
ffiixxaaddoo nnoo iinncciissoo II ddeessttee aarrttiiggoo..
15. PPrroocceeddiimmeennttoo
Força nova (01 ano e dia) – Rito Especial –
art. 926 e seguintes (vide art. 924)
Força Velha (mais de 01 ano e dia) – Rito
Ordinário (vide art. 924)
AArrtt.. 992244 ddoo CCPPCC:: RReeggeemm oo pprroocceeddiimmeennttoo ddee mmaannuutteennççããoo ee ddee rreeiinntteeggrraaççããoo ddee
ppoossssee aass nnoorrmmaass ddaa sseeççããoo sseegguuiinnttee,, qquuaannddoo iinntteennttaaddoo ddeennttrroo ddee aannoo ee ddiiaa
ddaa ttuurrbbaaççããoo oouu ddoo eessbbuullhhoo;; ppaassssaaddoo eessssee pprraazzoo,, sseerráá oorrddiinnáárriioo,, nnããoo
ppeerrddeennddoo,, ccoonnttuuddoo,, oo ccaarráátteerr ppoosssseessssóórriioo..
16. LLeeggiittiimmiiddaaddee
Legitimidade Ativa (autor): Possuidor
Direito ou Indireto.
AArrtt.. 1100 ddoo CCPPCC:: OO ccôônnjjuuggee ssoommeennttee nneecceessssiittaarráá ddoo ccoonnsseennttiimmeennttoo ddoo oouuttrroo
ppaarraa pprrooppoorr aaççõõeess qquuee vveerrsseemm ssoobbrree ddiirreeiittooss rreeaaiiss iimmoobbiilliiáárriiooss::
II-- aass ccaauussaass ccuujjoo vvaalloorr nnããoo eexxcceeddaa aa qquuaarreennttaa vveezzeess oo ssaalláárriioo mmíínniimmoo;;
((......))
§ 22oo..-- NNaass aaççõõeess ppoosssseessssóórriiaass,, aa ppaarrttiicciippaaççããoo ddoo ccôônnjjuuggee ddoo aauuttoorr oouu ddoo rrééuu
ssoommeennttee éé iinnddiissppeennssáávveell nnooss ccaassooss ddee ccoommppoossssee oouu ddee aattoo ppoorr aammbbooss
pprraattiiccaaddooss..
Legitimidade Passiva (réu): Aquele que
praticou a ofensa à posse, ainda que
também seja possuidor.
17. RReeqquuiissiittooss EEssppeeccííffiiccooss ddaa IInniicciiaall
Requisitos Gerais do art. 282 do CPC
Requisitos Específicos do art. 927 do CPC
– A posse (exibição do título de habilitação);
– Demonstração da turbação ou do esbulho;
– Data da turbação ou do esbulho;
– Continuação da posse (ação de manutenção) e
a perda da posse (ação de reintegração).
18. d Concessão Liminar daa TTuutteellaa PPoosssseessssóórriiaa
Liminar inaudita altera parte (art. 928,
caput, 1o. parte) – comprovação do autor
dos requisitos específicos (art. 927)
Liminar após a audiência de justificação
prévia (art. 928, caput, 2o. parte)
AArrtt.. 992288 ddoo CCPPCC:: EEssttaannddoo aa ppeettiiççããoo iinniicciiaall ddeevviiddaammeennttee iinnssttrruuííddaa,, oo jjuuiizz
ddeeffeerriirráá,, sseemm oouuvviirr oo rrééuu,, aa eexxppeeddiiççããoo ddoo mmaannddaaddoo lliimmiinnaarr ddee mmaannuutteennççããoo
oouu ddee rreeiinntteeggrraaççããoo;; nnoo ccaassoo ccoonnttrráárriioo,, ddeetteerrmmiinnaarráá qquuee oo aauuttoorr oo jjuussttiiffiiqquuee
pprreevviiaammeennttee oo aalleeggaaddoo,, cciittaannddoo--ssee ppaarraa ccoommppaarreecceerr àà aauuddiiêênncciiaa qquuee ffoorr
ddeessiiggnnaaddaa..
PPaarráággrraaffoo úúnniiccoo-- CCoonnttrraa aass ppeessssooaass jjuurrííddiiccaass ddee ddiirreeiittoo ppúúbblliiccoo nnããoo sseerráá
ddeeffeerriiddaa aa mmaannuutteennççããoo oouu aa rreeiinntteeggrraaççããoo lliimmiinnaarr sseemm pprréévviiaa aauuddiiêênncciiaa ddooss
rreessppeeccttiivvooss rreepprreesseennttaanntteess jjuuddiicciiaaiiss..
19. VVaalloorr ddaa CCaauussaa
O valor da causa deve ser equivalente ao
do bem objeto do litígio. Tratando-se de
bem imóvel, deve-se utilizar a estimativa
oficial para lançamento do imposto (IPTU),
ordinariamente denominado “valor venal”.
20. Roteiro GGeerraall ddaass AAççõõeess PPoosssseessssóórriiaass
Endereçamento
Qualificação
Os Fatos
O Direito
Cumulação de Pedidos (art. 921)*
Concessão de Pedido Liminar
Os Pedidos
21. OOss FFaattooss
A narrativa dos fatos deve explicar os
incisos do art. 927.
1o. Parágrafo – A qualidade de possuidor do autor e a
violação dela pelo réu.
2o. Parágrafo – A espécie de violação, a data da ocorrência,
e o estado atual dela.
Observação: A eventualidade de pedido cumulado
desdobra esse parágrafo em dois.
3o. Parágrafo - A impossibilidade de solução amigável e
pacífica e a conseqüente necessidade de interferência do
Poder Judiciário para solucionar o litígio.
22. OO DDiirreeiittoo
No direito demonstra-se que o autor tem
direito à proteção possessória.
1o. Parágrafo – Explicação do art. 1210 do C.C e 926 do
CPC.
2o. Parágrafo – Explicação da Importância social de
proteção da posse (art. 5o. XXIII da CF).
Observação: A eventualidade de pedido cumulado
desdobra esse parágrafo em dois.
3o. Parágrafo – Da prova dos incisos do art. 927 do CPC
4o. Parágrafo – Reforço Jurisprudencial e doutrinário sobre
a proteção possessória.
23. AA CCoonncceessssããoo ddoo PPeeddiiddoo LLiimmiinnaarr
No liminar demonstra-se o cumprimento
do art. 927 e o direito assegurado pelo art.
928 do CPC.
Reforço argumentativo:
Reintegração de posse: a continuidade da perda;
Manutenção de posse: a perturbação e
possibilidade de transformação em esbulho;
Interdito Proibitório: a concretização da ameaça
iminente.
24. OOss PPeeddiiddooss
1- Liminar
Concessão da liminar inaudita altera parte com expedição do mandado
(reintegração, manutenção, proibitório) em favor do autor
OU
Antes da apreciação da liminar seja realizada audiência de justificação (CPC,
art. 928) ou mesmo diligência do Sr. Oficial de Justiça, por meio de
mandado de constatação, para que este verifique a situação do imóvel.
2- Citação da ré (réu) por Oficial de Justiça
3- Confirmação da liminar e procedência do pedido, para
conseqüente (reintegração,manutenção, cessação da
ameaça) e Pedido Cumulado* (921, I e II)
5- Aplicação do art. 920
6- Multa (Art. 921, II)
7- Produção de Provas
26. RReessppoonnssaabbiilliiddaaddee CCiivviill
Elementos de caracterização
Dano material
Dano moral
Estrutura da Ação Indenizatória
Elementos de caracterização
Propriedade
Base legal
Estrutura da Petição Inicial