1. Papel das empresas no combate à pobreza e à exclusão social Lisboa, 29 de Maio de 2010 Gonçalo Rebelo Pinto

3. “ The business of business is… …business” Milton Friedman (1971) QUAL É O OBJECTIVO DAS EMPRESAS?

4. SUSTENTABILIDADE: UMA QUESTÃO DE EQUILÍBRIO... ECONÓMICO ECONÓMICO SOCIAL AMBIENTAL

6. A vantagem competitiva da filantropia empresarial Fonte: M. Porter - HBR Dezembro 2002

7. Da Responsabilidade Social à Oportunidade Social Fonte: Grayson & Hodges, 2004

8. Exemplo: PuR (Procter & Gamble) Approximately 1.2 billion people lack access to safe and clean drinking water. The International Council of Nurses (ICN) and the US Centers for Disease Control and Prevention (CDC) have partnered with Procter & Gamble to address this issue by developing a new, low cost (0.01$/liter) water treatment system for people in developing countries called 'PuR Purifier of Water'. By mixing the contents of one small sachet in a container of water, this simple process removes bacteria, viruses and parasites. Dirt and other contaminants are separated within minutes. Filtered through a cloth, it provides clean, safe drinking water. The sachets can be easily stored and used in virtually every household. Development and testing has taken place in the Philippines, Guatemala, Morocco and Pakistan, resulting in over 20 million litres of clean drinking water delivered to consumers in 2002/3. PuR is also highly suited for emergency assistance following natural disasters, armed conflict and other distressed communities.

9. Erradicar a pobreza através do lucro C.K. Prahalad (2006) Teoria e prática do desenvolvimento de produtos e serviços destinados à base da pirâmide http://www.whartonsp.com/authors/bio.aspx?a=58cfc236-d8e7-4f4b-8ce6-f6ba7b7e1664 A fortuna na base da pirâmide

12. Papel das empresas no combate à pobreza e à exclusão social Obrigado pela vossa atenção