Customer Product Matrix

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I want to visualize differences between WF model and lean startup model clearly, so I use the matrix. First uploaded: 09 Feb 2015, Last uploaded: 10 Jul 2015

Business

THINKING ON
CUSTOMER PRODUCT
MATRIX
Takeshi Kakeda
2015/07/10
@kkd
takeshi@giantech.jp

MOTIVATION
• Visualize diﬀerences between traditional water fall
model and lean startup model clearly.

CUSTOMER PRODUCT
MATRIX
assumption
discovery
develop launch scale
validation
plan
Customer
Development
Product Development
creation

CASE A: FAILURE
MODEL
assumption
discovery
develop launch scale
validation
plan
Customer
Development
Product Development
creation
develop what
customer may need
(or not)
customer doesn’t need it !!
what will customer want?
customer doesn’t buy it !!
how should we sell?

CASE C: AGILE
DEVELOPMENT MODEL
assumption
discovery
develop launch scale
validation
plan
Customer
Development
Product Development
creation
develop and check
what customer
needs
what is value?
what is hypothesis ?
what is true?
what did we learn?
what should we do?

CASE B: LEAN
STARTUP MODEL
assumption
discovery
develop launch scale
validation
plan
Customer
Development
Product Development
creation
develop only what
customer needs
what is value?
what is hypothesis ?
what is true?
what did we learn?
what should we do?

CUSTOMER PRODUCT
MATRIX
assumption
discovery
develop launch scale
validation
plan
Customer
Development
Product Development
creation Lean
Agile
Failure

WHERE IS RISK?
assumption
discovery
develop launch scale
validation
plan
Customer
Development
Product Development
creation
MarketRisk
Product Risk

Goal
DESIGN SPRINT
assumption
discovery
develop launch scale
validation
plan
Customer
Development
Product Development
creation
Design Sprint
in ﬁve days

CONCLUSION
• Before
• Think and plan how we go through routes
towards the target
• During
• Notice and Act on where you are.

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1. THINKING ON CUSTOMER PRODUCT MATRIX Takeshi Kakeda 2015/07/10 @kkd takeshi@giantech.jp

2. MOTIVATION • Visualize diﬀerences between traditional water fall model and lean startup model clearly.

3. CUSTOMER PRODUCT MATRIX assumption discovery develop launch scale validation plan Customer Development Product Development creation

4. CASE A: FAILURE MODEL assumption discovery develop launch scale validation plan Customer Development Product Development creation develop what customer may need (or not) customer doesn’t need it !! what will customer want? customer doesn’t buy it !! how should we sell?

5. CASE C: AGILE DEVELOPMENT MODEL assumption discovery develop launch scale validation plan Customer Development Product Development creation develop and check what customer needs what is value? what is hypothesis ? what is true? what did we learn? what should we do?

6. CASE B: LEAN STARTUP MODEL assumption discovery develop launch scale validation plan Customer Development Product Development creation develop only what customer needs what is value? what is hypothesis ? what is true? what did we learn? what should we do?

7. CUSTOMER PRODUCT MATRIX assumption discovery develop launch scale validation plan Customer Development Product Development creation Lean Agile Failure

8. WHERE IS RISK? assumption discovery develop launch scale validation plan Customer Development Product Development creation MarketRisk Product Risk

9. Goal DESIGN SPRINT assumption discovery develop launch scale validation plan Customer Development Product Development creation Design Sprint in ﬁve days

10. CONCLUSION • Before • Think and plan how we go through routes towards the target • During • Notice and Act on where you are.

Customer Product Matrix

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