The document provides Employer Brand Message Guidelines for Thermo Fisher Scientific to guide communications about employment. It outlines primary messages to convey to different audiences, how the audiences should connect to the messages, and facts to support the messages. The guidelines are intended to align all employment marketing and recruitment with the employer value proposition of helping employees "Realize your best - professionally and personally." They provide messaging for audiences including Finance, Sales, Technical, Campus, Asia, Europe, and the Americas.

1. 1 Proprietary & Confidential
2013_11_19-22 - IWL #3 Integra ...
BOS
The world leader in serving science
Proprietary & Confidential
Purpose
The Employer Brand Message Guidelines are an
important part of the employer brand strategy
framework, providing further direction to those
responsible for the crafting of employment-related
communications.
Message guidelines highlight how the EVP and
positioning statement should be articulated for specific
audience segments.
There are three components to the message
guidelines: primary messages, audience connection,
and supporting proof points, each of which is further
defined on the next page.
*The Employer Brand Message Guidelines are
designed to provide a strategic foundation for all of
Thermo Fisher Scientific’s employment marketing and
recruitment advertising vehicles. The various
descriptions are not intended for use as actual
advertising copy.
Message Guidelines

2. 2 Proprietary & Confidential
2013_11_19-22 - IWL #3 Integra ...
BOS
The world leader in serving science
Proprietary & Confidential
Primary messages
The main ideas that should be communicated to the
designated audience. These are driven by the
research conducted and the corresponding employer
value proposition and positioning statement, and are
further influenced by market conditions that
correspond to the specific audience.
Audience connection
How we would expect the audience to internalize a
successfully articulated primary message.
Supporting proof points
Facts in the form of programs, policies, reports, or
third party recognition that allow for the primary
messages to be delivered with confidence. These may
or may not have been mentioned by employees. Proof
points can be used overtly, cited or included as part of
the actual message (for example, including a third-
party Best Place to Work icon). They can also be used
as background for those charged with crafting
communication, providing additional context for the
message being delivered.
Message Guidelines

3. 3 Proprietary & Confidential
2013_11_19-22 - IWL #3 Integra ...
BOS
The world leader in serving science
Proprietary & Confidential
Message Guidelines:
All audiences
Core positioning: Realize your best –
professionally and personally
Primary messages
Thermo Fisher Scientific helps
drive transformation in the
scientific industry. (A
transformative leader powered
by an important mission)
Thermo Fisher Scientific is a
successful, growing global
organization. (A transformative
leader powered by an important
mission)
Thermo Fisher Scientific is
helping its customers to make
the world healthier, cleaner, and
safer. (A transformative leader
powered by an important
mission)
The work you do at Thermo
Fisher Scientific makes a
difference. (Meaningful impact
inside the company and out)
Audience connection
“Thermo Fisher Scientific is
innovative.”
“Thermo Fisher Scientific is
growing in scope, size, and
impact.”
“Thermo Fisher Scientific’s
mission is inspirational.”
“I will be challenged at Thermo
Fisher Scientific.”
“I will have an impact at Thermo
Fisher Scientific.”
“The work I will do at Thermo
Fisher Scientific is important.”
Proof points
• Industry’s largest R&D budget
• 4,600+ scientists and
engineers
• More than 10,000 granted
patents and IP licenses
• $17 billion and 50,000
employees in 50 countries
• Unmatched customer
channels in research, applied
science and healthcare
• Premier brands – Thermo
Scientific, Fisher Scientific
and Unity Lab Services
• Products and services lists
• Mission
• “We do good work” employee
testimonials

4. 4 Proprietary & Confidential
2013_11_19-22 - IWL #3 Integra ...
BOS
The world leader in serving science
Proprietary & Confidential
Message Guidelines:
All audiences
Core positioning: Realize your best –
professionally and personally
Primary messages
Thermo Fisher Scientific drives
performance by emphasizing
quality, collaboration, and
mission. (Working the right way
for the right reasons)
As Thermo Fisher Scientific
grows so do the opportunities
for employees. (Where careers
are made)
Learning and development are
core components of the Thermo
Fisher Scientific employment
experience. (Where careers are
made)
Audience connection
“The way that Thermo Fisher
Scientific works aligns with my
values.”
“Thermo Fisher Scientific values
achievement.”
“The size and scope of Thermo
Fisher Scientific provides
options for my career.”
“I will learn and grow at Thermo
Fisher Scientific.”
Proof points
• 4i Values
• Financial performance
• 50,000 orders/shipments
every day
• PPI
• $17 billion and 50,000
employees in 50 countries
• Leadership Development
Programs

5. 5 Proprietary & Confidential
2013_11_19-22 - IWL #3 Integra ...
BOS
The world leader in serving science
Proprietary & Confidential
Message Guidelines:
Finance
Core positioning: Realize your best –
professionally and personally
Primary messages
Thermo Fisher Scientific is the
world leader in serving science.
Thermo Fisher Scientific has
demonstrated continuous
growth in sales, revenue, and
profit.
Audience connection
“Thermo Fisher Scientific is the
leader in a broad array of
scientific areas.”
“Thermo Fisher Scientific is a
stable company.”
Proof points
• Unmatched customer
channels in research, applied
science and healthcare
• Financial performance

6. 6 Proprietary & Confidential
2013_11_19-22 - IWL #3 Integra ...
BOS
The world leader in serving science
Proprietary & Confidential
Message Guidelines:
Sales
Core positioning: Realize your best –
professionally and personally
Primary messages
At Thermo Fisher Scientific,
Sales professionals are
supported and recognized for
performance.
Audience connection
“My manager and coworkers will
provide the support I need to be
successful.”
“I will be valued.”
Proof points
• TBD

7. 7 Proprietary & Confidential
2013_11_19-22 - IWL #3 Integra ...
BOS
The world leader in serving science
Proprietary & Confidential
Message Guidelines:
Technical
Core positioning: Realize your best –
professionally and personally
Primary messages
Thermo Fisher Scientific helps
customers accelerate life
sciences research, solve
complex analytical challenges,
improve patient diagnostics and
increase laboratory productivity.
Thermo Fisher Scientific has the
highest R&D budget in the
industry.
At Thermo Fisher Scientific you
will work with exceptional
colleagues who share your
passion for discovery and
innovation.
Audience connection
“The work being done at
Thermo Fisher Scientific is
critical.”
“Thermo Fisher Scientific is
serious about funding
innovation.”
“I will have the opportunity to
work with smart, dedicated
colleagues.”
Proof points
• Mission
• Customer stories
• Industry’s largest R&D budget
• TBD

8. 8 Proprietary & Confidential
2013_11_19-22 - IWL #3 Integra ...
BOS
The world leader in serving science
Proprietary & Confidential
Message Guidelines:
Campus
Core positioning: Realize your best –
professionally and personally
Primary messages
Thermo Fisher Scientific offers
continuous learning and
development in a culture that
empowers employees.
Audience connection
“Thermo Fisher Scientific is a
great place to start my career.”
“I will have real responsibility at
Thermo Fisher Scientific.”
Proof points
• Leadership Development
Programs
• Intern program

9. 9 Proprietary & Confidential
2013_11_19-22 - IWL #3 Integra ...
BOS
The world leader in serving science
Proprietary & Confidential
Message Guidelines:
Asia
Core positioning: Realize your best –
professionally and personally
Primary messages
Thermo Fisher Scientific
delivers global reach, deep
application, and operational
excellence in a number of key
market segments and
application areas.
From mission to vision to day-
to-day operations, we are
focused on helping our
customers.
Continued on next page
Audience connection
“Thermo Fisher Scientific has
an excellent near-term and
long-term strategy.”
“Thermo Fisher Scientific
shares my commitment to
customer service.”
Proof points
• Fortune 500 company
• Unmatched customer
channels in research, applied
science and healthcare
• Leading e-commerce
capability
• Global key accounts and
strategic partnerships
• World class inventory and
logistics management
• Cold-chain expertise
• 16,600+ customer-facing
employees
• Every year we strive to
improve our customer
allegiance score
• We have improved our CAS
score by 10 points in the past
5 years
• As a company, we measure
our customer allegiance score
on a monthly basis

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Proprietary & Confidential
2013_11_19-22 - IWL #3 Integra ...
BOS
The world leader in serving science
Proprietary & Confidential
Message Guidelines:
Asia (Cont’d)
Core positioning: Realize your best –
professionally and personally
Primary messages
Thermo Fisher Scientific is the
world leader in serving science.
At Thermo Fisher Scientific,
employees are supported by
collaborative colleagues.
Audience connection
“Thermo Fisher Scientific is
respected, admired company
that I will be proud to be part of.”
“Thermo Fisher Scientific
promotes teamwork.”
Proof points
• Thermo Fisher named one of
world's most admired companies
by Fortune in 2016
• Thermo Fisher is one of
America's best employers in 2015
• Thermo Fisher has perfect score
on corporate equality index
• Thermo Fisher was named the
number one supplier in India by
BioSpectrum for two years
• Thermo Fisher was named best
employer by Universum in China
• In India, Thermo Fisher has the
largest commercial and
manufacturing footprint in the
industry
• At Thermo Fisher, we are united
by a singular Mission.
• We achieve our success by
working together as a strong
team.
• Our collaboration drives our
success, supported by thoughtful
leadership and dedicated
planning.
• Employees at Thermo Fisher
know the work we do has
meaningful impact, which is why
everyone is friendly and
supportive as we all want to reach
that goal.

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1
Proprietary & Confidential
2013_11_19-22 - IWL #3 Integra ...
BOS
The world leader in serving science
Proprietary & Confidential
Message Guidelines:
Europe
Core positioning: Realize your best –
professionally and personally
Primary messages
Thermo Fisher Scientific has
high expectations for
performance, quality, and
innovation.
Audience connection
“Everyone at Thermo Fisher
Scientific is challenged to
perform at their best.”
Proof points
• Innovation is one of the company’s
core 4i values and CEO award is
given to employees to recognize
their achievements in innovation.
• Thermo Fisher named one of
world's most admired companies
by Fortune in 2016
• Thermo Fisher is awarded 2015
Best Innovation at the Labo &
Biotech Conference in Paris
• Thermo Fisher’s product is among
the 2015 top 10 innovations by the
Scientist.
• Thermo Fisher Scientific topped a
list of the most reputable
companies in Lithuania according
to a new Business Reputation
Index.
• We use Practical Process
Improvement (PPI) systems in
every aspect of the business to
drive excellence.

12. 1
2
Proprietary & Confidential
2013_11_19-22 - IWL #3 Integra ...
BOS
The world leader in serving science
Proprietary & Confidential
Message Guidelines:
Americas
Core positioning: Realize your best –
professionally and personally
Primary messages
Thermo Fisher Scientific has
high expectations for
performance, quality, and
innovation.
Audience connection
“Everyone at Thermo Fisher
Scientific is challenged to
perform at their best.”
Proof points
• Thermo Fisher named one of
world's most admired
companies by Fortune in 2016