Checkout How IBM is thriving a sustainable culture of design at IBM.
You will know about the IBM Design Heritage and how a bootstrap team refactor IBM Design in 2013 with the mission to create a design culture.
You will know more about the Core77 Award Winner IBM Design Education + Activation program which is the core for scaling design through out a 430,000 employes company.
17. A growing community, connected by our users
IBM Design Studios
Austin
Research Triangle Park
New York
Toronto & Ottawa
Dublin
Hursley
Böblingen
Shanghai
18. The meeting rooms and
iconic images, including the rebus, designed in
1981 by Paul Rand
IBM Design Studios
29. In 2014, our team engaged over
5,000 IBMers educating them in
new design frameworks and
methodologies, coaching their
teams, facilitating problem solving,
advancing their practice, and
inspiring their leaders.
31. Create a sustainable culture of
design and to bring human-
centered design to our
thousands of product
experiences ?
How to…
32. The challenge of driving
such a massive cultural
change isn’t
insignificant.
Design
at scale.
At IBM, we are practicing
design thinking at a global
scale and at a level of
complexity that has never
been seen before.
— Douglas Powell - Program Director
33. The challenge of driving
such a massive cultural
change isn’t
insignificant.
Design
at scale.
• With product teams dispersed across the globe
• Collaboration and alignment among key stakeholders in
our organization can be extremely challenging.
• the deep legacy of many of our products and businesses
35. The IBM Design Education +
Activation program exists to
spearhead and catalyze this
change by producing and
delivering active learning
experiences around the world
36. How do you... ?
What happens when... ?
Who are the... ?
How might we... ?
These are the types of
questions we’ve been trying to
answer in 2014.
37. How do you
get hundreds
of product
teams to work in
a new way?
— Challenge —
39. Designcamp for Executives
A one-day program that introduces IBM executives to
design thinking
1.Working knowledge of IBM Design Thinking
2.Understand your role as patrons/leaders/advocates of
IBM Design Thinking
40. Designcamp for Product Managers
A two-day program specific to the product management
discipline and held at IBM sites around the world
1.Working knowledge of IBM Design Thinking
2.Active experience with radical collaboration
3.Understand your role as patrons/leaders/advocates of
IBM Design Thinking
41. Designcamp for Product Teams
An intensive, five-day program where
interdisciplinary teams infuse their projects with
deep empathy for their users while learning
design thinking in a collaborative, hands-on
environment
42. In 2014, our 5-day Designcamp
for Product Teams program used...
Sharpie® pens
voting dots
Post-it® notes
dry erase makers
680
2,700
5,400
130,200
43. What happens
when 80 new
designers start
their jobs on the
same day?
— Challenge —
49. Over the course of the 8–
10 week program, our
interns are armed with
the tools they need to
evangelize and enact IBM
D e s i g n ’ s m i s s i o n o f
cultural change.
50. Maelstrom interns bring
talent, passion, and
imagination to design
t h a t a u t h e n t i c a l l y
expresses the character of
IBM.
They’re what we
n e e d i n t h e n e x t
generation of IBMers.”
—Jon Iwata, IBM Senior Vice President, Marketing and Communications
51.
52. How might we
elevate a global
workforce with a
travel budget of
zero?
— Challenge —
53. 1.Introduction to
IBM Design Thinking
2.Introduction to Hills
3.Introduction to Sponsor Users
4.Introduction to Playbacks
5.Introduction to the IBM Design Language
6.Product Management Overview
7…..
Designlines
Webcast
eipisodes (since nov-14)
54. Reach IBMers around the world
bringing together :
Designlines Webcast
!
• practitioners and subject
matter experts
!
• to present case studies, share
best practices, and answer
questions.
55. Topic introduction
and overview
Case studies and interviews
Practical advice and
guidance
Live-stream chat pod with dedicated subject matter experts to answer questions and post
links to resources into the chat pod
Minute 0 10 20 30 40 50 60
Speaking guests answer
selected questions from
the live-stream chat pod
Speaking guests
answer selected
questions from the
live-stream chat pod
Designlines Webcast
59. In 2014, IBM Design was just getting
started and we’re already showing
impressive accomplishments in important
business areas like our new Bluemix
developers platform.
Bluemix was built from the ground
up using IBM Design Thinking and
has 10 times more users today than
initially projected.
60. Part of IBM’s $1 billion investment in cloud computing
http://www.ibm.com/design/blog-iconic-bm.shtml
61. how to create a sustainable culture of design
Design at
Scale
Design Education + Activation Program
IBM Design
http://designawards.core77.com/Design-Education-Initiatives/34833/IBM-Design-Education-Activation