Georgette Sullivan

Austin, Texas Area United States

Senior Design Manager at IBM Watson Health

Design

UX and Visual Designer who uses design thinking combined with systems thinking to solve wicked user and business problems. My design process is based on Hugh Dubberly's "The Creative Process" model of OBSERVE, REFLECT and MAKE. The process is non-linear so you can move to any other stage from nay other and the process can take as little as a few minutes or stretch to an entire product release. It also pushes you to move forward with purpose and intent; to test what you know quickly; and to FAIL FAST, LEARN FAST. Most projects begin in the OBSERVATION phase as the team is trying to understand the context of the user, the business model and the technology. REFLECTION can be done individ...