This document provides the official program for the 100th Cup of Excellence event being held in Brazil. It outlines the schedule over 5 days, which includes coffee tastings and evaluation sessions, farm visits, presentations, and workshops. Participants will stay at hotels in Viçosa and have their accommodations, meals, and local transportation covered by the event organizers, but personal expenses are not included. The schedule involves coffee cupping sessions each morning to evaluate samples, followed by educational activities and farm tours in the afternoons and dinners each evening sponsored by sponsors. The event aims to celebrate excellence in coffee and improve quality across Brazil.

1. Official Program
EVENT GUIDEBOOK

2. Official Program
Welcome Message
Dear International Jury,
The Brazil Specialty Coffee Association and Apex-Brasil are pleased to welcome you to Cup of Excellence® - Early Harvest 2014.
This year, we are celebrating 100th Edition of Cup of Excellence®, and Brazil, where it all started 15 years ago, is proud to host this very special edition. Throughout this time, the Cup of Excellence® program has played a fundamental role in the improvement of coffee quality across the country and is considered a milestone for specialty coffee sector in Brazil. You are part of this history and in celebation we gather once again to pursue our quest for the finest coffee beans of the harvest.
As you may know, the international jury will have their hotel, food and local transportation expenses paid by the Brazil-COE organization. In the other hand, please be advised that all extra personal expenses such as beverages, laundry, phone calls, etc. are not covered by the program.
The Cup of Excellence® team will be at your complete disposal for any further assistance or information.
We truly hope to share a great moment and make this a wonderful experience for you!
Yours Faithfully,
Javier Faus Neto Vanúsia Nogueira
BSCA President Brazil CoE 2014 Coordinator

3. Official Program
 Sunday, October 12th
 Morning: Arrivals at CNF
Please look for BSCA personnel or signage when leaving the arrivals area, transfer will be coordinated by the
local COE organization
Holiday Inn Savassi Hotel @ 12h30
 13h00: sponsored lunch at
15h00: bus departure to Viçosa – MG
Approximately 230 km – 4h drive
 Vivant Suítes Hotel & Residence
Rua dos Estudantes, 75
Viçosa - MG
Phone: (31)3891-1999
 19h30: Welcome Dinner & Cocktail at hotel
Sponsored by

4. Official Program
 Monday, October 13th
 6h30 – 7h45: Breakfast at the hotel
Hotel Lobby
 08h00: Welcome Speech
 08h15: COE Presentation
 08h45: Calibration
- Aromas
- Solutions
- 1st Session
- 2nd Session
- Foams
 13h30: Lunch at UFV Campus Cafeteria.
 14h30: University Presentation &Tour - Zero Carbon Footprint Project
- Visit of the UFV’s Museum / Research Laboratories and Facilities
 19h00: Dinner at Trigo Leve Buffet sponsored by
 Tuesday, October 14th
 6h30 – 7h45: Breakfast at the hotel
Hotel Lobby
 08h15: Session 1 Round#1
 09h45: Session 2 Round#1
 11h15: Session 3 Round#1
 12h45: Lunch at UFV Campus Cafeteria
 14h00 Field trip to Araponga: Serra do Boné, Pedra Redonda and Braúna farms

5. Official Program
 Approximately 1h30 drive
 19h00: Dinner at the farm sponsored by
 21h00: Return to the hotel (approximately 1h drive)
 Wednesday, October 15th
 6h30 – 7h45: Breakfast at the hotel
Hotel Lobby
 08h00: Session 4 Round#1
 09h30: Session 5 Round#1
 11h00: Session 6 Round#1
 12h30: Lunch at UFV Campus Cafeteria
 14h00: Lectures & Workshops at the Central Library’s Auditorium
Theme #1: Matas de Minas terroir branding, followed by sample cupping
Theme #2: Brief consumer markets by geo zone and discussion panel
 19h00: Dinner at Cedrus Restaurant sponsored by
 21h00: Return to the hotel

6. Official Program
 Thursday, October 16th
 6h30 – 7h45: Breakfast at the hotel
Hotel Lobby
 08h15: Session 1 Round#2
 09h45: Session 2 Round#2
 11h15: Session 3 Round#2
 12h45: Lunch at UFV Campus Cafeteria
 14h00: Session 4 Round#2
 15h30: Session 5 Round#2
 19h00: Dinner at Cedrus Restaurant
Sponsored by
 21h30: Return to the hotel
 Friday, October 17th
 7h00 – 8h00: Breakfast at the hotel
Hotel Lobby
 09h00: Session 1 Round#3 – Top 10
 12h00: Lunch at sponsored by

7. Official Program
3 8 9 1 - 5 1 0 3
 14h00: Cuppers & Coffee Grower workshop and cupping mediated by Prof. Borem
Delivery of certificates to finalist producers
 18h00: Award Ceremony – Celebrating coffee excellence for the 100th time!
 20h30: Farewell Cocktail sponsored by
 Saturday, October 18th
 7h00 – 8h00: Breakfast at the hotel
Hotel Lobby
 Departure Schedules to be informed during the week
Contacts
Vanusia Nogueira: +55 35 9971 5525
Marina Figueiredo: +55 35 8879-9889
Allan Botrel:+ 55 35 9887-6997