1. TECHNOLOGY AND THE SPREADING OF A TRANSPARENCY CULTURE

4. How do companies deal with the speed in which consumers express their opinion on the web?

6. HISTORY SLM launched in 2004 to help companies understand and leverage the changing context within which business will operate in the 21st Century. .

7. MISSION To change the world through better brands.

8. POSITION We are the bridge to better brands.

9. TODAY Sustainable Life Media serves an influential community of over 40,000 sustainable business leaders via our events, newsletters, and website. Our flagship brand, The Sustainable Brands Conference, attracts drivers of innovation from the world’s best loved and most progressive brands. Some of the businesses we serve include:

11. OUR AUDIENCE We serve optimistic, passionate and courageous leaders who are pushing the envelope to create better brands and businesses. Whether business or sustainability executive, brand, PR, or marketing communications strategist or product design/innovation expert, our audience is: • Visionary • Creative • Proactive • Strategic • Influential • Collaborative

12. OURVOICE 1 Focused on opportunity and solutions rather than obstacles and criticism 2 Informed about what is, while presenting a sense of what could be 3 A catalyst and connector emphasizing mutual respect, inviting intelligent discourse and celebrating progress wherever it is found 4 Authentic, inclusive, transparent, resilient, adaptive and honest versus perfect

13. NOT A TREND, A SHIFT “What if the crisis of 2008 represents something much more fundamental than a deep recession? What if it's telling us that the whole growth model we created over the last 50 years is simply economically and ecologically unsustainable?” Thomas Freidman, author Lexus & the Olive Tree, Hot, Flat & Crowded, The World is Flat

14. Technology EmpoweredGeneraTION

15. The Facebook generation is not fighting the establishment. They own it!

16. TODAY’S BRAND BATTLE “Money is not the only scarcity in the world. Chief among others are your time, and respect. FREE shifts the economy from one that can only be quantified in dollars, to a more realistic accounting of all the things we truly value today…” Chris Anderson .

17. Consumers want to go Green

18. 17 Over 70% of consumers in China, India and Brazil plan to spend more on Green products next year Plan to spend the same Plan to spend more

19. But It’s is NOT Just About Green CI Shift 87% -- Feeling connected, having a sense of wellbeing 85% -- How employees are treated at companies 73% -- A sense of higher purpose 69% -- Knowing workers who make products I buy are treated fairly 64% -- Supporting local business 63% -- Concern about pollution 62% -- Search for spiritual vs. material contentment 58% -- Supporting local community 54% -- Responding to climate change 46% -- Buying eco-friendly products 28% -- Products that are Organic

20. Consum0rs’ 4 pillars of sustainability CI Shift Logo

21. . STYMIED BY LACK OF CONFIDENCE June, 2009 July 2010 Military 82% 76% Small business 67% 66% Police 59% 59 % Organized religion 52% 48 % Medical system 36% 40% U.S. Supreme Court 39% 36% The presidency 51% 36% Public schools 38% 34% Newspapers 25% 25% Banks 22 % 23% TV news 23% 22% Organized labor 19% 20% Big business 16% 19% HMOs 18% 19% Congress 17% 11% Source: Gallup Poll, August 2010

22. The Rise of Social Media 78% trust consumer recommendations over advertising Social media is3Xmore credible 65%of people trust friends, 27% trust experts for product recommendations 120 millionsocial media profiles - each person averaging 2-3 networks (Sources: Nielsen Ratings, WOMMA, Yankelovich and Rapleaf Study)

23. What is Social Media? Using online resources to: Facilitate sharing Listen Create conversation Empower

24. Social Media vs. PR Bothwork to establish relationships PR establishesthirdparty credibility Social media eliminates third party, createspeer-to-peerinteraction Two-waycommunication

25. Why Social Media? It istrustworthy,allows people toparticipatein thecampaign and brand, and allows you tolisten&understandyour audience. Restores Connection!

26. Luxury or Necessity? “Social Media has created a permanent shift in the way the world works” – Forrester If your business depends on a positive reputation then you have little choice than to explicitly manage that reputation online – Gartner

27. Best Practices Listen, Listen,Listen! Let goof your message Authenticity & Transparency are key Only occupy the space where you feel most comfortable Remember it’s aboutpeople, not technology

28. Sustainable Brands can play a leading role In meeting theUnique needs of today

29. “If your brand creates or underwrites a valuable conversation, you are accruing value to your brand, and more valuable brands, be they soap, computer chips, or charge cards, are brands folks will buy…” – John Battell

30. How can brands HELP US restore Our HUMANITY? “The only option is a change in the sphere of the spirit, in the sphere of human conscience. It’s not enough to invent new machines, new regulations, new institutions. We must develop a new understanding of the true purpose of our existence on this Earth. Only by making such a fundamental shift will we be able to create new models of behavior and a new set of values for the planet”. Vaclav Havel

31. Resources http://www.sustainablelifemedia.com /Newsletters /Insights /Digital-Learning /Events http://www.cohnwolfe.com/en/white-papers/green-brands-survey-2010

33. How do companies deal with the speed in which consumers express their opinion on the web?