1. ANÁLISES DAS
EMPRESAS
CONCORRENTES
Por João Ricardo Denicolo Braga
*Gráficos reeditados por Felipe Cometti de Souza

2. Lucro
R$ 120,000.00
R$ 100,000.00
R$ 80,000.00
R$ 60,000.00
R$ 40,000.00
R$ 20,000.00
R$ 0.00
Rodada Rodada Rodada Rodada
2 3 4 5
PeC02 R$ 12,92 R$ 35,23 R$ 64,00 R$ 62,13
LEU04 R$ 55,56 R$ 52,11 R$ 73,13 R$ 103,1
IFB06 R$ 40,77 R$ 56,19 R$ 65,26 R$ 107,3
ECO07 R$ 8,999 R$ 16,50

3. Preço
R$ 500.00
R$ 450.00
R$ 400.00
R$ 350.00
R$ 300.00
R$ 250.00
R$ 200.00
R$ 150.00
R$ 100.00
R$ 50.00
R$ 0.00
Rodada Rodada Rodada Rodada
2 3 4 5
PeC02 R$ 450.0 R$ 420.0 R$ 420.0 R$ 420.0
LEU04 R$ 400.0 R$ 440.0 R$ 415.0 R$ 420.0
IFB06 R$ 420.0 R$ 400.0 R$ 410.0 R$ 425.0
ECO07 R$ 323.9 R$ 400.0

4. Preço com desconto
R$ 500.00
R$ 450.00
R$ 400.00
R$ 350.00
R$ 300.00
R$ 250.00
R$ 200.00
R$ 150.00
R$ 100.00
R$ 50.00
R$ 0.00
Rodada Rodada Rodada Rodada
2 3 4 5
PeC02 R$ 450.0 R$ 420.0 R$ 378.0 R$ 420.0
LEU04 R$ 380.0 R$ 396.0 R$ 394.2 R$ 399.0
IFB06 R$ 420.0 R$ 380.0 R$ 389.5 R$ 403.7
ECO07 R$ 323.9 R$ 344.3

5. Market Share Unidade
800
700
600
500
400
300
200
100
0
Rodada 2 Rodada 3 Rodada 4 Rodada 5
PeC02 200 370 578 565
LEU04 500 447 586 744
IFB06 360 514 606 744
ECO07 300 390

6. Capacidade da Planta
800
700
600
500
400
300
200
100
0
Rodada 3 Rodada 4 Rodada 5
PeC02 578 565 655
LEU04 741 737 736
IFB06 646 758 751
ECO07 687

7. Mix Promocional
R$ 7,000.00
R$ 6,000.00
R$ 5,000.00
R$ 4,000.00
R$ 3,000.00
R$ 2,000.00
R$ 1,000.00
R$ 0.00
Rodada Rodada Rodada Rodada
2 3 4 5
PeC02 R$ 2,400 R$ 2,500 R$ 3,400 R$ 5,100
LEU04 R$ 2,500 R$ 1,500 R$ 3,100 R$ 3,800
IFB06 R$ 1,500 R$ 1,700 R$ 3,400 R$ 3,400
ECO07 R$ 900.0 R$ 6,000

8. Total de Pedidos
1000
900
800
700
600
500
400
300
200
100
0
Rodada 2 Rodada 3 Rodada 4 Rodada 5
PeC02 346 561 679 889
LEU04 720 447 586 744
IFB06 682 514 656 788
ECO07 812 665

9. Pedidos Não Atendidos
600
500
400
300
200
100
0
Rodada 2 Rodada 3 Rodada 4 Rodada 5
PeC02 146 191 101 324
LEU04 220 0 0 0
IFB06 322 0 50 44
ECO07 512 275

10. Market Share Receita
R$ 350,000.00
R$ 300,000.00
R$ 250,000.00
R$ 200,000.00
R$ 150,000.00
R$ 100,000.00
R$ 50,000.00
R$ 0.00
Rodad Rodad Rodad Rodad
a2 a3 a4 a5
PeC02 R$ 90,0 R$ 147, R$ 235, R$ 237,
LEU04 R$ 196, R$ 194, R$ 239, R$ 310,
IFB06 R$ 151, R$ 204, R$ 244, R$ 314,
ECO07 R$ 97,1 R$ 153,

11. Automação
R$ 16,000.00
R$ 14,000.00
R$ 12,000.00
R$ 10,000.00
R$ 8,000.00
R$ 6,000.00
R$ 4,000.00
R$ 2,000.00
R$ 0.00
Rodada Rodada Rodada Rodada
2 3 4 5
PeC02 R$ 1,00 R$ 1,00 R$ 1,00 R$ 2,00
LEU04 R$ 1,00 R$ 7,00 R$ 9,00 R$ 4,00
IFB06 R$ 0.00 R$ 15,0 R$ 9,00 R$ 9,00
ECO07 R$ 2,00 R$ 10,0

12. Manutenção
R$ 9,000.00
R$ 8,000.00
R$ 7,000.00
R$ 6,000.00
R$ 5,000.00
R$ 4,000.00
R$ 3,000.00
R$ 2,000.00
R$ 1,000.00
R$ 0.00
Rodada Rodada Rodada Rodada
2 3 4 5
PeC02 R$ 1,000 R$ 1,000 R$ 1,300 R$ 2,500
LEU04 R$ 2,000 R$ 7,000 R$ 2,000 R$ 8,000
IFB06 R$ 3,000 R$ 0.00 R$ 2,925 R$ 3,150
ECO07 R$ 1,000 R$ 5,000

13. P&D
R$ 6,000.00
R$ 5,000.00
R$ 4,000.00
R$ 3,000.00
R$ 2,000.00
R$ 1,000.00
R$ 0.00
Rodada Rodada Rodada Rodada
2 3 4 5
PeC02 R$ 960.0 R$ 1,000 R$ 1,500 R$ 2,500
LEU04 R$ 1,000 R$ 2,500 R$ 3,000 R$ 4,000
IFB06 R$ 1,599 R$ 2,666 R$ 4,006 R$ 4,006
ECO07 R$ 400.0 R$ 5,000

14. Índice de Qualidade
120
100
80
60
40
20
0
Rodada 2 Rodada 3 Rodada 4 Rodada 5
PeC02 97 87 90 92
LEU04 93 90 93 94
IFB06 96 90 97 94
ECO07 85 110