1. TripAdvisor October 2013

3. Largest Travel website World Wide
Unique
monthly
visitors*
million
million
million
reviews and opinions
user
contributions
every minute
businesses listed,
including 1.1+ million
accommodations
*Source: Google Analytics, worldwide data, July 2013
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4. Where does TripAdvisor fit in?
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6. Who is looking at Portugal?
Top 15 IP’s in % October 2012 to September 2013
Germany United States
4%
4%
France
5%
Italy
4%
Spain
8%
The Netherlands
2%
Brazil
Canada
3%
2% Switzerland
1%
Russia
1%
Japan
1%
Denmark
0%
China
0%
Republic
of
Niue Palau
Kiribati
0% 0%
Guinea-Bissau 0%
0%
United Kingdom
32%
Other
33%
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7. When they are looking at Portugal?
Unique Users for GEO: Portugal
35.000.000
30.000.000
25.000.000
20.000.000
15.000.000
Sum of Pageviews
Sum of Unique Users
10.000.000
5.000.000
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8. HOW USERS DECIDE WHERE TO GO
•
76%
•
75% have a general region in mind and use
use TripAdvisor to research multiple
destinations
TripAdvisor to compare destinations
•
40% recall booking a different destination
TripAdvisor Global Research Panel: May 2012
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9. Traffic from Social Media to Destination Websites
Based on third party research Nov 2012 by PhoCusWright
•
•
Most social media traffic
comes from four sources:
Facebook, TripAdvisor,
Twitter and Pinterest
TripAdvisor drives more consumers
(on average), who spend more time
and view more pages on destination
websites
While most social visitors
are focused at the task at
hand, visitors from
TripAdvisor are still
searching for information
Source: *Benchmarking the impact of Social Media on Tourism Websites
PhoCusWright November 2012
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10. 1,972 hotels

11. 1,594 B&B

12. 10,145 Vacation
Rentals

13. 8,787 Restaurants

14. 2,424 Things
to do

15. TripAdvisor reviews are largely positive
48%
Average Score is 4.08
Percentage of all ratings, December 2012
29%
12%
6%
6%
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16. Take control of your reputation on TripAdvisor
The Management Centre
Respond to reviews
Manage your TripAdvisor page
Get access to tips and how to guides
Download free widgets to add to your
website and Facebook page
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17. Business Listings – Direct connection to bookers
Flexible display options:
Hotel website
Phone number
E-mail hotel
Hotel deals
Hotel packages
Virtual tour
Phone number
Hotel website
Special Offer &
Announcement
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18. 36 Milliones Downloads
Is the second most
TripAdvisor App is
downloaded App
downloaded 28
WW after Google
times every minute
Earth
Distimo, 2011
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19. 20 Idiomas – 28 países
+ de 45 Millon Unique Users
Downloads come from more than
90 countries WW
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20. Connect with a mobile audience
Direct reservation line accessible with a
touch of the screen:
Available in 20 different languages.
Compatible with all major mobile phones and smart
phones.
MOBILE UPGRADE: For an extra fee, put your Special
Offer in front of millions of additional unique monthly users.
Remember: Special Offer display on TripAdvisor websites is
included with the standard Business Listing subscription
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21. Facebook has more than 955 million
active users
Source: Facebook.com
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22. Did you know?
+20m people have pinned
+1.5 billion cities to their TripAdvisor CIV maps
Now the 1st most used Facebook App in the world!

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24. Some interesting info….
1
53% of respondents state that they will not book a hotel that does not have any
reviews on the site
2
87% of users agree that TripAdvisor hotel reviews “help me feel more confident
in my decisions”
3
98% of respondents have found TripAdvisor hotel reviews to be accurate of the
actual experience
4
59% of users state that when reading reviews, they ignore extreme comments
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57% of users agree that seeing hotel management responses to reviews
generally “makes me more likely to book it”
6
84% of users agree that an appropriate management response to a bad review
“improves my impression of the hotel”
7
78% of users agree that seeing a hotel management response to reviews
“makes me believe that it cares more about its guests”
Source: PhoCusWright’s “Custom Survey Research Engagement,” prepared for TripAdvisor. September 2012.
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25. What affects your popularity
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26. TripAdvisor Insights
www.TripAdvisor.com.br/TripAdvisorInsights
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27. http://www.tripadvisor.com.br/TripAdvisorInsi
ghts/que-es-tripconnecttm?language=es

28. TripAdvisor for Business resources
• Management Centre
− www.tripadvisor.com.br/Owners
• For Business Listings sign up:
− Online at
www.tripadvisor.com.br/BusinessListings
− Call 0 800 098 8460 (freephone within
UK) or +44 203 318 5019 (outside of the
UK). Agents are available Monday
through Friday, 9:00 to 17:00 GMT.
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29. THANK YOU