Share How the Design mind set
can help us to bring the team together
to Understand & Explore problems and needs putting
the user into the center of processes and How we can iterate over insights and unleash our creative potential.
Through the Doug Dietz's MRI(GE Heath Care) case we could see 'How we can go deep into the user perspective to understand their needs and generate ideas and prototypes to deliver meaningful experiences with personal value.
Talked about IBM Design heritage and
urgent need to deliver experiences
and how the new IBM Design are building a
new Design culture.
Tasting a little of Empathy & Ideation & Storytelling
+ Uncovering our Stakeholders
+ Practicing Empathy through the Personas
+ Generating & Choosing Ideas
+ Telling a story about our Personas and how we can help them
49. Good Design is good business.
1966
Tomas Watson Jr.
IBM Design Program
50. IBM Design Heritage
IBM Connect 2014 http://www.livestream.com/ibmsoftware/video?clipId=pla_3f79b08c-9083-4cfc-98db-03107ed175ab
51. IBM Select type writer
http://www-03.ibm.com/ibm/history/ibm100/us/en/icons/selectric/
52. Austin Design Studio Opening nov/2013 Ginni Rometty
IBM CEOhttps://twitter.com/coastw/status/398185149055373312
“A world transformed by data needs
design thinking".
53. “The biggest driver of
sustained growth is!
the Client Experience"
Ginni Rometty
IBM CEO
http://www-03.ibm.com/press/us/en/biography/10069.wss
54. “At IBM, we’ve become
great at speaking about
the enterprise value
proposition but we
struggle to deliver the
personal value
proposition"
Phil Gilbert!
General Manager
IBM Design
55. IBM Design - Design at Scale
https://www.youtube.com/watch?v=FzUrfi-GWeI
58. Das 500 empresas que
fazem parte do índice S&P
500
fonte: CNBC
from S&P 500 companies
the design centric companies
like IBM outperformed the
S&P 500 over 10 years
60. 2
4
5
1
6
Apresentar o Desafio
Fazer o Mapa de Stakeholders ?
Idéias: usar os achados para criar idéias para
ajudar a resolver o desafio
Selecionar 3 idéias
Apresentar as Idéias selecionadas para as pessoas
presentes e ouvir o que elas pensam
3
Usar o Mapa de Empatia para “entender
melhor” o usuário ?
61. Challenge: How can we engage ourselves and
embrace the Collaboration Program (Ideas,
Assets e Lean) in order to contribute
individually and as team to increase our value-
added perception for our client eyes regarding our
creative potential?