4. THE BRAZILIAN
MINDSET USE
TO BE: “WE ARE
THE COUNTRY
OF THE
FUTURE”.
segunda-feira, 28 de novembro de 2011
5. THE BRAZILIAN
MINDSET USE
TO BE: “WE ARE
THE COUNTRY
OF THE
FUTURE”.
THE BRAZILIAN
MINDESET
NOW READS:
“WE ARE THE
COUNTRY OF
THE PRESENT”.
segunda-feira, 28 de novembro de 2011
6. BRAZIL IS PASSING THROUGH
SOME REVOLUTIONS
segunda-feira, 28 de novembro de 2011
12. INNOVATION AND CREATIVE SOLUTIONS
THROUGH REMIX
CATHOLICISM
+
=
AFRICAN RELIGIONS
UMBANDA
(A TIPICALLY BRAZILIAN
RELIGION)
segunda-feira, 28 de novembro de 2011
13. INNOVATION AND CREATIVE SOLUTIONS
THROUGH REMIX
SOUL + AMERICAN FUNK
=
+ MIAMI BASS + FREESTYLE
BRAZILIAN
FUNK
segunda-feira, 28 de novembro de 2011
14. INNOVATION AND CREATIVE SOLUTIONS
THROUGH REMIX
SOUL + AMERICAN FUNK
=
+ MIAMI BASS + FREESTYLE
BRAZILIAN
FUNK
segunda-feira, 28 de novembro de 2011
15. INNOVATION AND CREATIVE SOLUTIONS
THROUGH REMIX
=
TECNOBREGA
BRAZILIAN MUSIC STYLE THAT LIVES
WITHOUT BIG LABELS, WITHOUT
RECORDS STORES WITH NEW AND
ALTERNATIVE DISTRIBUTIONS AND
PRODCTIONS FORMS.
segunda-feira, 28 de novembro de 2011
16. INNOVATION AND CREATIVE SOLUTIONS
THROUGH REMIX
=
TECNOBREGA
BRAZILIAN MUSIC STYLE THAT LIVES
WITHOUT BIG LABELS, WITHOUT
RECORDS STORES WITH NEW AND
ALTERNATIVE DISTRIBUTIONS AND
PRODCTIONS FORMS.
segunda-feira, 28 de novembro de 2011
17. 02 MIDDLE CLASS REVOLUTION
segunda-feira, 28 de novembro de 2011
18. FOR THE FIRST TIME THERE IS A REAL MIDDLE
CLASS IN BRAZIL
2006 2009 2014 (FORECAST)
44% MIDDLE CLASS 51% MIDDLE CLASS 58% MIDDLE CLASS
46% LOWER CLASS 38% LOWER CLASS
segunda-feira, 28 de novembro de 2011
19. YET, WE ARE TALKING ABOUT AN UNSUAL MIDDLE CLASS:
• NOT COMFORTABLE BEING MIDDLE CLASS
• NOT CONCERNED WITH POLITICS AND STUDIES
segunda-feira, 28 de novembro de 2011
21. “SNEAKERS, CARS, RESTAURANTS IN BRAZIL ARE
WORTH A LOT MORE THEN THEY REALLY ARE, THEY
ARE STATUS SYMBOLS. THAT’S WHY IT’S MORE
EXPENSIVE TO HAVE DINNER IN SÃO PAULO OR RIO
DE JANEIRO THAN NEW YORK.”
ROBERTO DA MATTA, BRAZILIAN ANTHROPOLOGIST
segunda-feira, 28 de novembro de 2011
24. “LAN HOUSE” IN SLUMS
segunda-feira, 28 de novembro de 2011
25. SOCIAL COUNTRY
81% OF PEOPLE (WORLDWIDE)
VISIT SOME SOCIAL NETWORK.
IN BRAZIL THAT NUMBER GOES
TO 90%.
IN EUROPE, PEOPLE JOIN ON
AVERAGE 1,9 SOCIAL NETWORKS. IN
USA IT’S 2,1, IN BRAZIL 3,1.
segunda-feira, 28 de novembro de 2011
26. THE BRAZILIANS ARE MIGRATING TO
SMARTPHONES
segunda-feira, 28 de novembro de 2011
27. THE GOVERNMENT IS HELPING:
• BRAZILIAN GOVERNMENT’S BROADBAND PLAN.
• TAX INCENTIVES TO MANUFACTURE TABLETS IN BRAZIL.
segunda-feira, 28 de novembro de 2011
28. WHAT ABOUT THE BRAZILIAN YOUTH?
segunda-feira, 28 de novembro de 2011