PPT do livro Luxo for all

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Apresentação em ppt do livro Luxo for All para Marcelo Miyashita. - Pós-graduação Cásper Líbero, Junho de 2012. Elisa Antunes RA: 205046

Educação

LUXO
FOR ALL
Como atender aos sonhos e desejos
da nova sociedade global

José Luiz Tejon Roberto Panzarani Victor Megido

LUXO
• “algo que custa muito em relação à utilidade e
às possibilidades econômicas”
• “algo supérfluo ou inútil”

OU

• “sossego, amplitude e tempo”
• “acessibilidade, tecnologia, exclusividade”.

NOVA CLASSE MÉDIA

• De 2005 a 2010, a nova classe média global subiu de
440 milhões de pessoas para 1,2 bilhão.

• Dos anteriores 7,6% da população terrestre, em 2010
isso já compreende 16,1% dos habitantes.

• No Brasil, 90 milhões de pessoas formam a nova
classe média

LUXO ACESSÍVEL
• O luxo está se tornando cada vez mais “para todos”.
• Consumidor pode financiar suas compras em 12, 15,
20 vezes

MARKETING E COMUNICAÇÃO PERSUASIVA
PROFESSOR MARCELO MIYASHITA

ELISA D’ELBOUX ANTUNES
RA: 205046

18 DE JUNHO DE 2012

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PPT do livro Luxo for all

1. LUXO FOR ALL Como atender aos sonhos e desejos da nova sociedade global José Luiz Tejon Roberto Panzarani Victor Megido

2. LUXO • “algo que custa muito em relação à utilidade e às possibilidades econômicas” • “algo supérfluo ou inútil” OU • “sossego, amplitude e tempo” • “acessibilidade, tecnologia, exclusividade”.

3. NOVA CLASSE MÉDIA • De 2005 a 2010, a nova classe média global subiu de 440 milhões de pessoas para 1,2 bilhão. • Dos anteriores 7,6% da população terrestre, em 2010 isso já compreende 16,1% dos habitantes. • No Brasil, 90 milhões de pessoas formam a nova classe média

4. NOVA CLASSE MÉDIA NO BRASIL

5. NOVA CLASSE MÉDIA NO BRASIL

6. LUXO ACESSÍVEL • O luxo está se tornando cada vez mais “para todos”. • Consumidor pode financiar suas compras em 12, 15, 20 vezes

7. MARKETING E COMUNICAÇÃO PERSUASIVA PROFESSOR MARCELO MIYASHITA ELISA D’ELBOUX ANTUNES RA: 205046 18 DE JUNHO DE 2012

PPT do livro Luxo for all

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