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OBJETIVO
Aumentar o número de reservas em
todas as unidades nos períodos de
férias escolares, no mês de julho.
TARGET
Clientes que realizam
viagens de negócios e se
hospedam no hotel
geralmente sozinhos, por
motivos profissionais e
por um curto período.
Para o conceito proposto adotamos duas frentes de raciocínio:
CAMINHOS
• Apelo racional e promocional,
focando aspectos objetivos,
como os valores atrativos das
tarifas e as atrações turísticas nas
proximidades de cada unidade.
• Apelo institucional e
subjetivo, despertando nos
clientes a necessidade de
passar as férias em família e se
hospedar num hotel completo.
R$
RACIOCÍNIO
DO CONCEITO:
Queremos falar diretamente
com pessoas que realizam
viagens de negócios, mostrando
que, acima de qualquer viagem
profissional são os momentos
que eles podem reservar com a
família durante as férias de julho.
MEIOS DE ABORDAGEM
NA CAMPANHA:
Comunicação interna - no interior das unidades:
- cômodos no interior dos apartamentos
- elevadores
- murais
- balcões de check in e check out
- lounge das unidades
- TV no lounge
- móbiles
-take one
- displays aéreos e de chão
- carrinho de bagagem
PEÇAS
Louge / recepção
Cartaz
PEÇAS
DE APOIO
Quarto
Peça impressa colocada na
área onde se pendura as
roupas do hóspede.
Quarto
Peça impressa colocada na
área onde se pendura as
roupas do hóspede.
PEÇAS
DE APOIO
Quarto
Peça embutida na TV com
ofertas nas demais unidades
do Hotel 10 no Brasil.
Quarto
PEÇAS
DE APOIO
Quarto
Display de mesa disponível no quarto com take one de
pontos turísticos respectivos à cidade da unidade do hotel.
Quarto
PEÇAS
DE APOIO
Elevador
PEÇAS
DE APOIO
Carrinho de bagagem
Placa aplicada em
carrinhos de bagagem.

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Magica hotel10 ferias

  • 1. OBJETIVO Aumentar o número de reservas em todas as unidades nos períodos de férias escolares, no mês de julho.
  • 2. TARGET Clientes que realizam viagens de negócios e se hospedam no hotel geralmente sozinhos, por motivos profissionais e por um curto período.
  • 3. Para o conceito proposto adotamos duas frentes de raciocínio: CAMINHOS • Apelo racional e promocional, focando aspectos objetivos, como os valores atrativos das tarifas e as atrações turísticas nas proximidades de cada unidade. • Apelo institucional e subjetivo, despertando nos clientes a necessidade de passar as férias em família e se hospedar num hotel completo. R$
  • 4. RACIOCÍNIO DO CONCEITO: Queremos falar diretamente com pessoas que realizam viagens de negócios, mostrando que, acima de qualquer viagem profissional são os momentos que eles podem reservar com a família durante as férias de julho.
  • 5. MEIOS DE ABORDAGEM NA CAMPANHA: Comunicação interna - no interior das unidades: - cômodos no interior dos apartamentos - elevadores - murais - balcões de check in e check out - lounge das unidades - TV no lounge - móbiles -take one - displays aéreos e de chão - carrinho de bagagem
  • 7. PEÇAS DE APOIO Quarto Peça impressa colocada na área onde se pendura as roupas do hóspede. Quarto Peça impressa colocada na área onde se pendura as roupas do hóspede.
  • 8. PEÇAS DE APOIO Quarto Peça embutida na TV com ofertas nas demais unidades do Hotel 10 no Brasil. Quarto
  • 9. PEÇAS DE APOIO Quarto Display de mesa disponível no quarto com take one de pontos turísticos respectivos à cidade da unidade do hotel. Quarto
  • 11. PEÇAS DE APOIO Carrinho de bagagem Placa aplicada em carrinhos de bagagem.