3. The (hi)story of all-desk…
The genesis – 2010
! Born out of pure serendipity
! Brainstorm @ Ignite®
The first year 2011
! Jan > first meetings
! Feb > we have a team!
! Mar > project kick-off
! Apr > name, brand & company creation
! May > MIT submission and entry
! Jun > kickoff prototype development
! Aug > v1.0 launch
! Sep > MIT finals and 100K prize
! Oct > decisions, decisions, decisions
all-desk.com | @alldesk | angel.co/all-desk
4. Initial Vision
Work is changing
Office space is unsused
Coworking movement
Freelance and mobile workers
Lifestyle & Digital Nomads
Share your unused space
Work from anywhere, anytime
All-desk is the future of work
all-desk.com | @alldesk | angel.co/all-desk
6. The 30 second pitch
My company <name> is
developing <solution> to help
<target> solve <a problem> using
<secret sauce>
all-desk.com | @alldesk | angel.co/all-desk
7. The 30 second pitch
! My company all desk is developing a online
community website for mobility workers &
digital nomads to help them design their life
around their work and not the other way
around.
! Using an online booking platform, we help
them find short-term workplaces (desk &
meeting rooms) where they need it, when they
need it, by leveraging existing underutilized
spaces in existing offices and public places!
! We are the airbnb for workplaces....We have a
desk for you all over the world
all-desk.com | @alldesk | angel.co/all-desk
8. V1.0 - The MVP
all-desk.com | @alldesk | angel.co/all-desk
9. Value Proposition
For customers For spaces
! Reduce costs ! Reduce costs
! Flexibility ! Monetize space
! Worldwide ! No investment
network ! Full Bookings
! Online payment process
! Exclusive
locations
all-desk.com | @alldesk | angel.co/all-desk
12. Initial Strategy
! The typical 2 sided marketplace
! We need both, where to start ?
! Focus on community & lifestyle
! Focus on Coworking Locations
! Organic & Viral growth
! Possible pivots:
! Evolution to a SaaS platform
! Corporate partnerships
all-desk.com | @alldesk | angel.co/all-desk
14. Lessons Learned
! Fully functional MVC J
! MIT took most of focus L
! Prototype was made to discard L
! Not being full-time L
! Did NOT validate assumptions L
! Freelancers are not that mobile
! Hard to find “the pain”
! Follow the competition J
all-desk.com | @alldesk | angel.co/all-desk
15. The (hi)story of all-desk…
The second year - 2012
! Jan > rethinking the vision
! Feb > more decisions – strategy and new website
! Mar > new design
! Apr > launch of v2.0
! May > the trip to MIT
! Jun > the global approach (inventory 1st)
! Jul > we have customers…in PT :-P
! Aug > capital raising in the US
! Set > a pivot emerges
! Oct > focus on meeting rooms
! Nov > 3000 locations, 13000 rooms
! Dec > Seedcamp Paris
all-desk.com | @alldesk | angel.co/all-desk
16. New Strategy
! Capital Raising instead of bootstrap
! The US model
! Get inventory first
! AirBNB vision and potential
! Channels
! Business Travel Portals
! Corporate events
! Conferences
all-desk.com | @alldesk | angel.co/all-desk
17. The New Pitch
! The short-term meeting rooms
marketplace à AirBnb for business
! Hotels, Serviced offices, coworking spaces,
universities and private companies
! Clients use All-Desk to find meeting
rooms, co-work spaces, temporary field
offices in a single simplified marketplace
! Locations use All-Desk to market their
facilities, control reservations, and collect
payments
all-desk.com | @alldesk | angel.co/all-desk
18. V2.0 - The global site
all-desk.com | @alldesk | angel.co/all-desk
19. V2.0 - The global site
all-desk.com | @alldesk | angel.co/all-desk
20. The pivot
Work is changing à Mobile Professionals
Office space is unsused à Expensive Hotels
Coworking movement à Informal Venues
Trainings, Workshops, Conferences and
Presentations
The long tail of small events (<50 pax)
The booking.com for Meeting Rooms
The “same” AirBNB model
Book a meeting room anywhere
all-desk.com | @alldesk | angel.co/all-desk
21. Adjusted Value Proposition
For customers For spaces
! Easy to find, ! Bring more
compare and business
book ! User validation
! Concierge ! Simplified
Service payments
! Subscription ! Still new revenue
model for non-core
! Exclusive space renting
Locations places
all-desk.com | @alldesk | angel.co/all-desk
23. Competition
Collaborative
consumption
Focus on freelance Focus on corporate
community
Space ownership
all-desk.com | @alldesk | angel.co/all-desk
24. Experiences
! Conference partnerships
! UXLX
! LXJS
! The VC Experience
! And many more…
all-desk.com | @alldesk | angel.co/all-desk
25. Lessons Learned
! Concierge is still the best MVP
! Talk to your customers, live!
! Target using adWords
! Metrics and Analytics
! Press does not give you business
! It’s hard to keep a good SEO
! adWords dilema
! The lack of a proper blog…
! Lean startup is not easy L
all-desk.com | @alldesk | angel.co/all-desk
26. Next for you…
! Workshops João Sem Medo
! Business Model Canvas
! 22 de Janeiro, 18h30
! Value Proposition
! 24 de Janeiro, 18h30
! Pitch
! 29 de Janeiro, 18h30
! One Talk Mycrogifts (Rodrigo Gil)
! 31 de Janeiro, 18h30
all-desk.com | @alldesk | angel.co/all-desk
