Delta Q identified the need to improve it´s indicators of business in the digital and centralize them, crossing them with other business data. For this purpose, Google Analytics and the IT Tech BuZ services, specialized in Consulting and implementation of Web Analytics tools, were selected. To measure the performance of the Website qualitatively, kpi´s (Key Performance Indicators) were defined has indicators of success. Relevant information to the management of marketing campaigns and their impact on online sales can be organized through the segmentation of the visitors of the campaigns, and key performance indicators (KPI

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Case Study