Palestra situando o Linux em 2012 e o inserindo na estratégia da IBM.

1. Estratégia de Linux da IBM...
Tendências do mercado e visão do futuro
Cezar Taurion
Technical Evangelist
© 2012 IBM Corporation IM AR

2. Era uma vez...
Kernel de sistema operacional baseado no MINIX, desenvolvido originalmente
por Linus Torvalds, aluno da Universidade de Helsinki (Finlândia) em meados de 1991.
© 2012 IBM Corporation

3. © 2012 IBM Corporation

4. O que é Software Livre / Open Source?
Inovação do processo
de desenvolvimento
Open Source
Modelo de negócios
“I think Linus’s cleverest and most consequential hack was not
the construction of the Linux kernel itself, but rather his
invention of the Linux development model”.
Eric Raymond, “The Cathedral and the Bazaar”
© 2012 IBM Corporation

5. Linux é altamente flexivel e adaptável!
© 2012 IBM Corporation

6. Watson e o desafio do programa Jeopardy
Podemos projetar um sistema de computação que possa competir com rivais
humanos na capacidade/habilidade de responder a perguntas feitas em linguagem
natural/coloquial, interpretando a pergunta, analisando seu contexto e respondendo
em tempo real? © 2012 IBM Corporation

7. The Evolution of Thinking Machines
The New IT Frontier
“Within ten years a digital Learning
computer will be the world's Systems
Computer Intelligence
chess champion” 1958,
H. A. Simon and Allen Newell
Watson
(2010)
Deep Blue
(1997)
System/360
(1964)
ENIAC
Abacus Antikythera Napier’s rods Counting (Circa 1945)
(Circa 3500 BC) Astronomical (Circa 1600) Machine
Computer (ca 87 BC) (Circa 1820)
Time
© 2012 IBM Corporation
7

8. Why is Linux important in the new global economic reality?
■ Linux continues to grow rapidly in share,
scale, and scope, even in the downturn
• +10 years have passed since IBM's initial
public commitment to Linux
• Linux continues to gain features that enable it
to address broadening market opportunities
• Robust ecosystem enables lower cost,
Linux-based alternatives to proprietary solutions
■ Unique attributes of Linux enable novel
simplification strategies to reduce cost
• Linux enables clients to choose the platform
that makes the most sense
• When consolidating IT operations during
M&A activity, Linux can enable asset reuse
• Consolidating on Linux can reduce OS licensing
costs, generating savings up to 50%
■ Linux is fundamental to the cloud
© Steven Ginn
Used with permission
© 2012 IBM Corporation

9. Linux Adoption Trends 2012: a Survey of Enterprise End Users
Linux Foundation
■ Relative to other operating systems, in the
next five years do you think the use of Linux
in your companny or organization will:
■ Increase 79,8%
■ Relative to other operating systems, how
would you describe your planned use of
Linux for mission-critical workloads over the
next 12 months?
• We will be using Linux for more-mission critical
workloads 69,1%
© Steven Ginn
Used with permission
© 2012 IBM Corporation

10. Something Meaningful is Happening…
Every human being, company, organization, city, nation,
natural system and man-made system is becoming
interconnected, instrumented and intelligent.
This is leading to new savings and efficiency—but perhaps
as important, new possibilities for progress.
The world is
flatter.
Because it can.
The world is
Because it must.
smaller.
Because we want it to.
The world is
getting smarter.
© 2012 IBM Corporation

11. Linux is a Catalyst
Linux is helping to create a smarter planet
Instrumented Interconnected Intelligent
Linux enables Linux powers Linux drives the
mobile phones, routers, hubs, ESBs world’s most powerful
traffic sensors, and and servers around super-computers
GPS devices the world
Example: Google Example: Nokia Example: IBM Sequoia
Android Mobile Phone Home Control petaflop supercomputer
Center
© 2012 IBM Corporation

12. Disrupção à frente!
Fases da Inter
net
Internet Web2
.0
Web
Mobi
3.0 (C
le lo ud,
, Soc
ial)
1964 1981 1994 2003 2008 2012
2020-2
s,
phone
Evolução das (Smart
vices
plataformas Mo bile De)
s, etc
computacionais Tablet
r/PC
Client Serve
Volume de
ame
Mainfr dados coletados
e armazenados
12 © 2012 IBM Corporation

13. Big Data is “not” a technology, it’s a problem set and clients are
exploring multiple ways to address their unique business problems
Volume Velocity Variety
12 terabytes
of Tweets created daily
5 million
trade events per second
100’s video
feeds
from surveillance cameras
Analyze product sentiment Identify potential fraud Monitor events of interest
350 billion
meter readings per annum
500 million
call detail records per day
80% data
growth
are images, video, documents…
Predict power consumption Prevent customer churn Improve customer satisfaction
13 © 2012 IBM Corporation

14. Big Data : Desafios e Oportunidades
Characteristics of Big Data
“Variety – Big data extends beyond structured data, including unstructured data of all varieties: text, audio,
video, click streams, log files and more.
Velocity – Often time-sensitive, big data must be used as it is streaming in to the enterprise in order to
maximize its value to the business.
Volume – Big data comes in one size: large. Enterprises are awash with data, easily amassing terabytes
and even petabytes of information.” – IBM
A New Era of Information Management
“Clearly, the big data revolution is fostering a powerful new type of data science. Having more comprehensive
data sets at our disposal will enable more fine-grained long-tail analysis, microsegmentation, next best action,
customer experience optimization, and digital marketing applications” – Forrester
“The ideal enterprise data warehouse has been envisaged as a centralized repository for 25 years, but the
time has come for a new type of warehouse to handle "big data." This "logical data warehouse" demands
radical realignment of practices and a hybrid architecture of repositories and services” – Gartner
14 © 2012 IBM Corporation

15. IBM's Linux Strategy
Focus on open technologies and high-value solutions
✱ Offer choice and flexibility by enabling Linux on the broadest range of
hardware, software and services
✱ Linux is the only OS that runs on all IBM Systems.
Deliver integration and innovation to clients
✱ Deliver high value solutions with Linux including innovative customer
collaborations built on our experiences in over 15,000 Linux engagements.
✱ Open technologies and Open Standards lead to ease of integration.
Become the premier Globally Integrated Enterprise
✱ Leverage Linux within IBM for integrating systems and businesses
to address client needs across the globe
✱ A global community observes 24h a day the flexibility, openness,
national language support and security of Linux.
© 2012 IBM Corporation

16. Linux and Open Source are part of Open Computing
■ Open Standards
– Improving information sharing by
simplifying integration of disparate technologies Open
– Promoting interoperability Computing
Open Computing
by using open published specifications
■ Open Source
– Promoting innovation Open
by leveraging community development standards
– Accelerating open standards adoption
■ Open Architecture Community
– Increasing collaboration Innovation
by easily extending business processes
e.g. SOA, Web 2.0 Open Open
– Innovating on top of common architecture source
hardware specifications
© 2012 IBM Corporation

17. Business Critical Workloads on Linux with IBM
Extensive Choices on the Industry's Most Efficient Platforms
Fact: Linux is certified on all IBM Systems
IBM Systems are designed for multiple operating systems,
with robust capabilities delivered at the hardware level
The LTC strives for performance parity between Linux and
IBM's own operating systems
Business Critical Workloads?
Fact: Over 500 IBM Software products
Why Linux on IBM for
are enabled for Linux
IBM's extensive portfolio of software is ready for Linux,
including many more applications from Business Partners
Fact: IBM delivers on services for Linux
IBM Global Services is positioned to deliver extensive services
across the full product life-cycle for customers who choose Linux
Implementation Services can help ensure a smooth transition
© 2012 IBM Corporation

18. Linux Benefits
What's so special about Linux - what are the advantages of Linux?
Linux is scalable Linux has an affinity to virtualization
• Supports multiple hardware platforms • Supported on all commercial major hypervisors,
• Spanning from embedded devices to supercomputers from z/VM to VMware and Hyper-V
• Speed of support for new platforms • Also support Open Source hypervisors,
• Availability of skills, portability of applications like KVM, Xen, OpenVZ or Linux Conainers
• Scale-out through clustering and scale-up through SMP • Ability to be full- or paravirtualized
• KVM virtualizaton build-in to the Kernel
Linux is Open
• No vendor lock-in
• Developed by an open community
• Broad skill availability
• Based on Open Standards
• Application interoperability
• Sharing skills and resources leads to faster development
• World-wide community leads to collaborative innovation
Linux is Reliable and Secure
• Linux is stable and Secure
• Reliability, stability, and security Linux is flexible and efficient
• Derived from UNIX • Lower total cost of life cycle ownership
• Can be hardly locked-down (even root via SELinux) • Adaptability due to modularization and customizations
• A huge set of crypto functionality included • Has flexible usage licensing
• Open Source implements the “many eyes“ concept • Respond quickly to new or changing business goals
• Upgradeability of the existing platform • Poor utilization of server capacity across the board
• Multiple, overlapping application and OS instances
© 2012 IBM Corporation

19. Linux is a Catalyst
The World is Getting
Smarter…
…and Linux is a
catalyst
© 2012 IBM Corporation

20. Cezar Taurion
ctaurion@br.ibm.com
www.ibm.com/developerworks/blogs/page/ctaurion
@ctaurion
Facebook, Linkedin, BranchOut
Obrigado pela Atenção
© 2012 IBM Corporation