This is the presentation of a free talk about online marketing for yoga teachers - how to advertise yourself using digital marketing tools.

1. How to advertise yourself
as a Yoga Teacher
Ana Paula Coelho

2. Who am I?
 Advertisement degree
 MBA on Entrepreneurship in
Digital Marketing
 12 years of experience in
IT/Marketing Communications
 1 year of Yoga - and freelancing
 Hackschooler – learn how to
learn

3. Push and pull
 What are the main doors for internet today?
 Google – pull
 3 first pages on Google
 Facebook – push
 Frequency and consistency

4. Evolution
 2014 – 99% Facebook, 1% Google
 3k visits
 2015 – 80% Facebook, 20% Google
 12k visits
 2016 – 60% Google, 30% Facebook
 10,5k visits (5 months)

5. Google – Search Engine Optimization
 Which of those titles most likely the majority of people
will search on Google?
 First level intensive course
 4 weeks yoga intensive course inThailand
 AgamaYoga Level 1
 28 days yoga retreat Thailand
 One MonthYoga Ko Phangan

6. SEO
 Which of those titles most likely the majority of people
will search on Google?
 First level intensive course
 4 weeks yoga intensive course inThailand
 AgamaYoga Level 1
 28 days yoga retreat inThailand
 One MonthYoga Ko Phangan

7. Why some people are a success?

8. Product adoption curve

9. Marketing formula
 Cheap “get to know me” products
 Kobi’sTantra Heart Meditation by donation or drop in price
 Prime product with good price for value
 2~3-day workshop immersion
 Top products for best customers
 Retreats and Festivals

10. Advertisement formula
 Push - consistency
 Facebook
 Posters
 Community
 Pull
 Word of mouth
 SEO by third parties websites
 What’s missing?
 Central of information – website with good SEO

12. Do it yourself
 Use what you have in hands
 Start from what you can do now
 Make a marketing and communication plan
 Keep a to-do-list updated and aligned with your goals

13. Who are you?
It’s also a fundamental marketing question

14. Content
Images, Videos, Posters and flyers

15. Where are you?
Digital presence matters

16. Be popular
How to use Social Media wisely

17. Reach Enlightenment
Meditate upon it

18. What are we going to learn together?
 Self-presentations that matter;
 How to make the best
copyrighting for business and
events;
 Keywords that matter to
Google (basic SEO concepts);
 Easily creating websites and e-
mail marketing;
 Building References online (link
building);
 Social Media Marketing;
 How to make proper content
(photos, videos) using what
you have in hand;
 Basic skills on editing photos;
 How to build a basic poster;
 Tracking goals;
 DesignThinking.
Day 1 Day 2
Hours:
12:30 – 15:30
17:00 – 20:00

19. The Marketing Toolkit
 Yoga teacher worksheet
 Spiritual event/product worksheet
 FacebookTemplates
 OSEP – Owned, Shared, Earned and Paid Strategy
 Communication Plann worksheet
 Tracking worksheet
 Golden Circle
 Empathy Map
 Business Model Canvas
 Yoga Day Organizer Toolkit

20. Thank you!
2-dayWorkshop Online Marketing forYoga Teachers
goo.gl/xZj7hp
anapaulacoelho@gmail.com
about.me/anapaulacoelho