How to test which images get you the best results?
In this session from the Email Marketing day at Your Desk, Jordie van Rijn gives you an inspiring view on how you can test which image will produce the highest response.
7.pdf This presentation captures many uses and the significance of the number...
Email marketing which images to test by Jordie van Rijn at Email Marketing Day by Markedu
1. How to test which images
get you the best results?
Jordie van Rijn- Email day at your desk
Oktober 2011
2. Presentation
from Markedu’s
Email Marketing
Day @Your Desk
Get Markedu’s Event Alert to be notified about
» the free Email Marketing Day @Your Desk
» the free Social Media Marketing Day @Your Desk
» the free Direct Marketing Day @Your Desk
» See webinars here
8. Alt texts
Use of Alt-texts in dutch Travel sector 2011
Yes: 32%
No: 68%
Always check with images off
Keep alt texts short
Use them as a CTA
jvrijn@emailmonday.com
9. What are your images?
Logo Navigation
Header
Caption
Hero shot
Button
Products
Banner
Social buttons
jvrijn@emailmonday.com
10. Typical testing
Higher Conversion
Change Offers
Other Call to Actions
Change Productimages
Send with different
productimages
Use best productimages
Re-test
jvrijn@emailmonday.com
11. Optimization Design
Set Goals
Form a theory
Create the message
Run the test
Make improvements
Re-test
jvrijn@emailmonday.com
13. Optimization Design
Focus your
theories here
Re- usability
Potention for Impact
jvrijn@emailmonday.com
14. What to test?
Buttons & CTAs
Offers
Navigation
Product images
Image vs clean
Go where the action and the attention is.
jvrijn@emailmonday.com
15. Heatmaps and predicted attention
Clicks don’t say everything
You cant click what you don’t see
Big before small
Warm colors before cold
People before products
Human faces; eyes cannot be ignored
Strong:
Curves, lines and action indicators
Moving pictures
Skin texture
Pictures: attentionwizard.com / eyetools.com
jvrijn@emailmonday.com
22. Sweet Tips
Go for high contrasting links and buttons
Add click indicators
Wording counts
Watch out with hero shots and people
Often less is more
jvrijn@emailmonday.com
23. Presentation
from Markedu’s
Email Marketing
Day @Your Desk
Get Markedu’s Event Alert to be notified about
» the free Email Marketing Day @Your Desk
» the free Social Media Marketing Day @Your Desk
» the free Direct Marketing Day @Your Desk
» See webinars here
24. Thank you for your attention
Free stuff:
Get testing! with the Why-paper
http://www.emailtestbox.com/whitepaper
Get a 50,- off your first test coupon
Mail me: jvanrijn@emailmonday.com
Jordie van Rijn
Any questions:
www.emailmonday.com
jvrijn@emailmonday.com