Disney Case study

1. DISNEY
Let the memories begin.

2. HISTORY

3. “WHATEVER
YOU DO, DO IT
WELL.”
:-WALT DISNEY
(1901-1966)

4. DISNEY WORKS TO ENTERTAIN PEOPLE, BRING
PLEASURE, PARTICULARLY LAUGHTER IN THEIR LIVES
AND HELP THEM MAKE UNFORGETTABLE FAMILY
MEMORIES.

5. EXPANSION OF DISNEY BRAND.

6. BUSINESS SEGMENTS

7. CHALLENGE

8. HOW DISNEY DELIVERS UNFORGETTABLE FAMILY EXPERIENCES?

9. DISNEY DIFFERENCE

10. UNDERSTANDS ITS CUSTOMERS

11. DETAILS MATTER

12. ACQUISITIONS

13. BENEFITS OF ACQUISITIONS

14. USE OF TECHNOLOGY TO CONNECT TO ITS CUSTOMERS

15. CASE STUDY QUESTIONS!!

16. WHAT DOES DISNEY DO BEST TO CONNECT
WITH CUSTOMERS?

18. RISKS AND BENEFITS OF EXPANDING THE BRAND?

19. SUMMARY

20. SUMMARY
FOCUS GROWTH
CHALLENGE HOW DISNEY MANAGES TO DO ALL

21. DISCLAIMER
THIS SET OF SLIDES HAS BEEN PREPARED BY
ABHI GAWRI, IIT ROORKEE, DURING AN
INTERNSHIP UNDER PROF. SAMEER MATHUR,
IIM LUCKNOW.