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disclaimer summary plision world of mobile apps needs and wants promotion points of parity value proposition features swot analysis points of difference goal executive summary target customers brand positioning situation analysis vision price strategy introduction of a super-premium segment changed t recommendation forces behind market demand us toothbrush market the audience could think that the company just wan disney acquisitions b) it has got entertainment programs for keeping i c) disney has begun regular podcasts of its shows disney in news..! core values 2. risks: the risks of expanding the disney brand 1. a) application of theme based strategy target market q2. what are the risks and benefits of expanding t q1. what does disney do best to connect with its c such as video games or superheroes? start of an era of cartoons the disney tale tv shows and consumer products. the step of enteri benefits: disney is able to touch its audience bot business segments vision and mission